Goldwell Elumen Play – The world of creative hair colors

Goldwell Elumen Play is a semi-permanent hair color from Goldwell that stands out for its versatility and creativity. It's especially suitable for blonde hair (from shade 9) and offers a wide range of 17 vibrant shades, including pastels, sheer tones, and metallic shades. This color allows for regular changes in look without long-term commitments and is ideal for people who like to experiment.

Why is this product so good and who needs it?

Goldwell Elumen Play is excellent because it offers easy application without developer and maintains color for up to 10-15 washes, fading true to tone. It's perfect for creative individuals who like to change their hair color frequently, especially those with blonde or pre-lightened hair. The ammonia-free and non-oxidative formula is gentle on the hair and improves hair health, making it an ideal choice for hair color experimentation.

Advantages

• Variety : With 17 shades, including yellow, orange, red, pink, purple, blue, green, pastel rose, pastel coral, pastel lavender, pastel mint, black, clear, and metallic shades, it offers maximum creativity. These can be mixed to create custom colors.
• Easy to use : No developer required, making it easy to apply and allowing the color to be applied directly to dry, clean hair.
• Long-lasting : The color lasts up to 10-15 washes and fades true to tone, meaning no unwanted color changes occur.
• Hair health : Thanks to Shine and Care technology, it improves shine and hair health, while HDmax technology ensures intense color and longevity. It is ammonia-free and non-oxidative, which is gentle on hair.
• Flexibility : With the Elumen Play Eraser, the color can be removed up to 100%, allowing for further color changes.

Application

The application is simple and does not require any special skills:

1. Preparation : Ensure your hair is clean and dry. For optimal results, use Elumen Prepare, especially on damaged hair.
2. Application : Apply the paint evenly, ensuring complete saturation. Use sufficient paint for consistent results and wear gloves to protect your hands.
3. Processing time : Leave the color on for up to 30 minutes without heat or 20 minutes with heat, depending on the desired result.
4. Rinse : Rinse thoroughly with lukewarm water until the water runs clear, avoiding emulsification.
5. Aftercare : Shampoo with Elumen Shampoo and use Elumen Care products such as conditioner, leave-in conditioner or mask to seal the color and maintain hair health.

Areas of application

Goldwell Elumen Play is ideal for:

• Blonde hair (from tone 9) to achieve vibrant and pastel colors.
• Creative looks, such as colorful accents, pastel colors or metallic effects.
• People who want to change their hair color regularly as it is semi-permanent and can be easily removed.
• Hair salons that want to offer individual and creative color results for their customers.

It is less suitable for dark, unlightened hair, as the colors may not be visible or may not reach the desired intensity on naturally pigmented hair.

Recommendations

• Aftercare : Use Elumen shampoo and care products to extend the color life and keep hair healthy. These products promote true-to-tone fading and reduce color washout.
• Color Mixing : Experiment with mixing different shades to achieve customized results. For example, clear can be used to create pastel effects, and black can be added for added depth.
• Fade Protection : Avoid hot water when washing and protect your hair from sunlight to maximize color longevity. Regular trims help prevent split ends and keep color looking fresh.
• Professional Application : For best results, it is recommended to have the color applied by a professional hairdresser, especially for complex blends or for even coverage.

Technological details

Goldwell Elumen Play uses two advanced technologies:

• HDmax Technology : A system of specially selected direct dyes that penetrates deep into the hair shaft, providing exceptional intensity and longevity (magnetic effect). The repair effect fills damaged areas in the hair, resulting in healthier-looking hair.
• Shine and Care Technology : Creates exceptional shine and a healthy hair feeling (Deep Shine Effect), which makes the hair look radiant and cared for after coloring.

Colors in detail

The following shades are available to accommodate different styles:

This table helps to visualize the variety of available colors and make the right choice.

Individual color mixing

One of the most exciting features of Goldwell Elumen Play is the ability to mix different shades to achieve customized results:

• Mix with clear to create softer versions.
• Add black to increase depth and richness.
• Use metallic tones for a shimmering effect.
• Test different mixing ratios to find the perfect result and test a small amount first to check the result.

Aftercare and color maintenance

For best color retention, we recommend using Elumen Shampoo and other Elumen care products, such as conditioners and masks. These products are specially formulated for Elumen-colored hair and visibly extend the color life by up to 12 washes compared to conventional care products. They also support the true-to-tone fading of Elumen Play and reduce color washout.

Tips for color preservation

To maximize the lifespan of your paint, follow these tips:

• Use Elumen shampoo and conditioner to maintain color vibrancy and hair health.
• Avoid using hot water when washing, as it can wash out the color more quickly; use lukewarm or cool water.
• Wash your hair less often to extend the color life.
• Protect your hair from sunlight by wearing a hat or using products with UV protection.
• Get your hair trimmed regularly to avoid split ends and keep the color looking fresh.

About Goldwell

Goldwell is a leading global brand in professional hair care with a history spanning over 70 years. Founded in 1948 by Hans-Erich Dotter, the company has made a name for itself through innovations in hair color and care products. Goldwell is known for its quality , advanced technologies, and a deep understanding of the needs of hairdressers and their clients. With a wide range of products, including the renowned Elumen line, Goldwell continues to set standards in the beauty industry.