Goldwell Elumen Play @VIOLET 120 ml

The semi-permanent hair color Goldwell Elumen Play @VIOLET offers intense color power and flexibility. This color is perfect for creative styling and allows for easy application without developer. Ideal for anyone who likes to experiment with their hair and achieve vibrant color results.

Properties of Goldwell Elumen Play @VIOLET:

• HDMax technology for intense color power and durability
• Shine and Care technology for brilliant color shine and healthy hair
• No developer required
• Lasts up to 10-15 washes
• Versatile, suitable for creative color techniques
• Free from ammonia and peroxide

Application of Goldwell Elumen Play @VIOLET:

Apply to clean, dry hair. Distribute the color evenly and allow it to penetrate completely. Then rinse thoroughly and style your hair as usual.

Expert tips:

For optimal color results, bleach your hair before application, especially if it's dark. Use Elumen Lock to seal the color and prevent fading. For creative techniques, Elumen Thickener can be added to thicken the color consistency.

Advantages at a glance:

• Intense, vibrant colors
• Long-lasting color shine
• Simple application without developers
• Cares for and repairs hair during coloring
• Ideal for creative and temporary color experiments

About the product:

Goldwell Elumen Play is the perfect choice for anyone who wants to change their hair color frequently without damaging their hair. The innovative HDMax technology ensures that the color pigments penetrate deep into the hair and adhere there, resulting in exceptional color intensity and durability. Shine and Care technology gives the hair additional shine and care.

About the brand:

Goldwell has stood for professional hair products and innovative color technologies since 1948. The brand is known for its high-quality and exclusive products, which are appreciated by both hair salons and consumers. With Elumen, Goldwell offers a unique product line that ensures intense color and healthy hair.