Goldwell Elumen

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Goldwell Elumen Hair Color is a high-performance, oxidation-free hair colorant that's free of peroxide and ammonia. It offers extra vibrant, shiny, and long-lasting color results, making it an ideal choice for hairstylists and clients seeking a healthier alternative to traditional hair coloring. It's especially suitable for individuals with sensitive skin or allergies to oxidative colors, as well as for those seeking creative and individual looks.

Features and Benefits

Goldwell Elumen is characterized by the following features and advantages:

  • Free from oxidants and ammonia: Elumen contains no peroxides or ammonia, making it a gentle alternative, especially for clients with sensitive skin or allergies. This reduces the risk of irritation and protects the scalp.
  • Repairs hair during coloring: Unlike traditional oxidizing dyes that can damage hair, Elumen repairs hair during the coloring process. This improves structural integrity and leaves hair healthier and shinier, which is especially beneficial for damaged or porous hair.
  • Intense, long-lasting color with exceptional shine: Elumen delivers deep color intensity and remarkable shine that lasts even after multiple washes. Studies show it offers up to 76% more color intensity compared to oxidative permanent hair colors and lasts up to 20% longer.
  • Suitable for gray hair coverage: With up to 100% dimensional gray coverage, especially with the new natural shades like NN@6 and NN@8, Elumen is an excellent choice for clients seeking to conceal gray highlights, providing a natural and youthful appearance.
  • Can be used for various coloring techniques: Elumen is versatile, whether for tone-on-tone coloring, full color services, blonde toning, or creative techniques like freehand balayage. Its flexibility makes it a favorite among creative hairstylists.
  • Blendable shades: Elumen shades can be blended to create customized colors. This allows hairdressers to address their clients' specific desires and needs and allows for a high level of personalization.

Thanks to these unique features and benefits, Goldwell Elumen not only offers excellent color quality but also a sustainable and healthy solution for the hair.

Application

Using Goldwell Elumen is simple and effective, with the following steps:

  1. Hair preparation: Hair must be clean and either dry or towel-dried. Ensure no other products have been used that could interfere with color absorption.
  2. How to use Elumen Prepare: Spray Elumen Prepare onto hair to optimize color absorption. This prepares the hair for better color absorption and improved durability, especially on bleached or highly lightened hair.
  3. Color application: Mix the desired Elumen color in a bowl and apply it evenly to the hair. Use a brush or the Elumen Applicator Bottle for precise application, depending on the desired technique.
  4. Processing time: Allow the color to develop for the recommended time. For full color services, the processing time is up to 30 minutes at room temperature or 20 minutes with heat. For tone-on-tone services, the time may be shorter, depending on the desired result.
  5. Rinse: Rinse hair thoroughly with warm water until the water runs clear. Avoid emulsifying the color; simply rinse until the color is removed to preserve color intensity.
  6. Elumen Lock: Apply Elumen Lock to towel-dried hair to reduce fading. Leave on for up to 5 minutes and rinse. This helps lock in color and enhance shine.
  7. Care: Use Elumen Shampoo and Elumen Conditioner to maintain color and shine. These products are specially formulated for color-treated hair and help preserve color intensity and hair health. Avoid washing with excessively hot water and harsh shampoos, which can damage the color.

By following these application steps exactly, you can achieve the best color results with Goldwell Elumen.

Areas of application

Goldwell Elumen is suitable for a wide range of applications:

  • All hair types: From fine to thick hair, straight to curly, Elumen adapts to all hair types. It provides even color distribution and creates a healthy, shiny appearance, regardless of hair texture.
  • Sensitive Skin: Free from ammonia and oxidants, it's ideal for clients with sensitive skin or allergies to traditional hair color ingredients. Dermatologically tested, it causes less irritation and is gentler on the scalp, making it a safe choice for allergy sufferers.
  • Creative coloring and styling techniques: Hairstylists can use Elumen for a variety of creative techniques such as balayage, ombré, or imaginative color combinations. The blendability of the shades allows for the creation of individual and unique looks, which is especially beneficial for fashionable and trendy hairstyles.
  • Gray Hair Coverage: Elumen provides effective gray hair coverage, making it a popular choice among middle-aged and older clients. It gives hair a natural and youthful appearance, which can boost self-confidence.
  • Colorful and Fashionable Looks: With a wide range of colorful shades, Elumen can be used to create trendy and fashionable looks, from subtle tints to vibrant colors. This makes it especially appealing to younger clients or those seeking a striking style.

Thanks to its variety of applications, Goldwell Elumen is a versatile and flexible solution for hairdressers and their clients who want both natural and expressive color results.

Comparisons

Goldwell Elumen is significantly different from traditional hair colors and offers several advantages:

  • Non-oxidative and ammonia-free: While traditional permanent hair colors contain oxidants and ammonia, which can damage hair and irritate skin, Elumen is free of these harsh chemicals. This makes it a gentle alternative that still offers comparable or better color intensity and durability, as studies show.
  • Repair effect: Elumen repairs hair during the coloring process, resulting in improved structural integrity and a healthier appearance. Traditional colors can damage hair, leading to dryness, brittleness, and loss of shine, which Elumen prevents.
  • Intense color intensity and shine: Elumen offers deep color intensity and exceptional shine that often surpasses traditional colors. The color is long-lasting and retains its vibrancy over time, which can lead to less frequent color applications and better hair health.
  • Variety of shades and blendability: With a wide range of shades and the ability to blend them, Elumen offers a high degree of flexibility in creating custom colors. This is especially useful for hairdressers specializing in creative and personalized services, compared to many other colors that offer fewer blending options.

Through these comparisons, it is clear that Goldwell Elumen is not only an alternative, but in many ways an improvement over traditional hair colors, especially for those who value hair health and individual results.

maintenance

To preserve the color of Goldwell Elumen as long as possible, follow these detailed care tips:

  • Use specific care products: Use Elumen Shampoo and Elumen Conditioner, which are specifically formulated for color-treated hair. These products help preserve color, enhance shine, and keep hair healthy by protecting color pigments and hydrating the hair.
  • Protect your color from UV rays: The sun can fade your color, so apply a UV protection spray or hair care product with SPF to protect your color. This is especially important during extended outdoor activities or during the summer months.
  • Wash your hair carefully: Don't wash your hair too frequently, as this can fade the color. Use lukewarm to cool water instead of hot, as hot water removes color faster and can damage the hair structure.
  • Use gentle shampoos: Avoid sulfate-based shampoos, as they can affect color and dry out hair. Instead, choose shampoos suitable for color-treated hair that are gentle to maintain color intensity.
  • Regular conditioning treatments: Have regular conditioning treatments in the salon to hydrate and strengthen your hair. This may include masks or treatments specifically designed for color-treated hair to help preserve color and keep your hair in optimal condition.

By following these tips, you can enjoy Goldwell Elumen color for as long as possible and keep your hair in top condition, resulting in long-term satisfaction and a radiant appearance.

Product range

Goldwell Elumen offers a comprehensive range of shades, from natural tones to vibrant and fashionable colors. Some of the available shades include:

Concluding remarks

Goldwell Elumen is more than just a hair color; it's an experience that transforms your hair, giving you a healthy, radiant look. With its gentleness, longevity, and versatility, it's the perfect choice for hairstylists and clients who value quality and hair health. Discover the diversity and benefits of Elumen and experience the future of hair color technology.