Goldwell Elumen Play @YELLOW 120 ml

Goldwell Elumen Play @YELLOW is a semi-permanent hair color developed to achieve intense color results without the use of oxidizing agents. This color allows for creative and vibrant looks with maximum flexibility.

Product features:

• Semi-permanent hair color that lasts up to 10-15 washes
• Intense color brilliance and exceptional shine
• No developer required
• Easy application and even color fading
• 83% of users rate the shine better than leading competitor products
• HDmax technology ensures deep color intensity

Application of the product:

Apply the color to dry hair. Distribute evenly and leave on for the recommended processing time. Rinse thoroughly without emulsifying. For best results, pretreat hair with Elumen Prepare and then secure with Elumen Lock after coloring.

Expert tips:

For the most intense and long-lasting color results, the hair should be clean and dry before application. Use Elumen Play Eraser to remove pastel tones or to tone down Pure shades if a change is desired. After application, the use of Elumen Care products is recommended to maintain color vibrancy and hair health.

GOOD TO KNOW:

• Allows up to 100% colorfast washout
• Maintains hair structure and improves hair feel
• Ideal for creative color experiments and frequent color changes

About the product:

Elumen Play is part of the Goldwell Elumen range and offers a variety of vibrant colors that are easy to apply and versatile to combine. The innovative HDmax and Shine & Care technology ensure radiant color and healthy-looking hair.

About the brand:

Goldwell has stood for high-quality, salon-exclusive hair products since 1948. With innovative technologies and a wide product range, Goldwell meets the needs of hairdressers and consumers worldwide and sets standards in professional hair care.