Wella EIMI - TEXTURE, Shape Shift Modeling Gum with Shine, 150 ml

The Wella EIMI Shape Shift Styling Gum is a versatile styling product that adds texture and definition to your hair while providing a natural shine. With a medium hold (level 2 of 4), this elastic gum allows you to create both defined and tousled looks. It also provides effective protection against harmful UV rays, protecting your hair from sun damage.

Product features:

• Elastic modeling cream for flexible looks
• Gives natural shine
• Medium holding power (Level 2)
• Protects hair from UV rays
• Suitable for all hair types
• Allows easy re-styling throughout the day
• Contains nourishing ingredients such as beeswax and kaolin

Application of the product:

Distribute a generous amount of Wella EIMI Shape Shift Sculpting Gum between your fingers and work it into dry hair. Shape your hair as desired to create a defined or tousled look. Thanks to the elastic texture of the gum, you can redefine your style at any time.

Expert tips:

For a particularly long-lasting look, you can apply the Modeling Gum in layers. Start with a small amount and add more as needed to achieve the desired definition and shine. Ideal for creative hairstyles that require flexibility.

Advantages at a glance:

• Flexible styling with natural shine
• UV protection for hair
• Easy to use for different hair types
• Medium hold that stays flexible all day long

About the brand:

For decades, Wella Professionals has stood for high-quality hair care and styling products that are valued by both professional hairdressers and consumers worldwide. Wella's EIMI range offers a wide range of styling products specifically developed to promote creative expression and individual styles.