Wella EIMI - TEXTURE Rugged Texture Mattifying Modelling Paste, 75 ml

Wella EIMI Rugged Texture Mattifying Styling Paste is the ideal product for anyone who wants to create trendy, textured looks with a matte finish and strong hold. This styling paste offers a perfect combination of flexibility and control, making it particularly suitable for versatile styling.

Properties of Wella EIMI Rugged Texture Paste:

• Mattifying effect for a modern, understated look.
• Strong hold (hold level 3 of 4) for long-lasting styling.
• Versatile applications for different hair types.
• Perfect for structuring and defining trendy, flexible styles.
• Easy to use – simply pour into your palms and work into dry hair.
• Successor to the popular Wella Dry Rugged Fix.

Application of Wella EIMI Rugged Texture Paste:

Simply work the paste into dry hair with your palms and shape and texture as desired. The mattifying formula gives hair a natural, manageable look without adding shine.

Expert tips:

For a particularly defined style, we recommend applying the paste in layers. Start with a small amount and work your way up to achieve the desired effect. It's also ideal for shorter haircuts to add texture and definition.

GOOD TO KNOW:

• Wella EIMI Rugged Texture is versatile and suitable for both short and long hair.
• The paste is easy to wash out and leaves no residue in the hair.

About the brand:

Wella Professionals is a globally recognized brand for high-quality hair care and styling products. The EIMI series was specially developed to give hairdressers and consumers the opportunity to create creative and individual styles with a professional finish.