Wella Color Touch Rich Naturals 9/97, 60 ml

Wella Color Touch Rich Naturals 9/97 is a demi-permanent hair color that delivers natural, intense color results. This nuanced, very light ash-violet blonde shade gives hair a brilliant and multi-dimensional color experience, ammonia-free and enriched with natural keratin for healthy shine and protection.

Product features:

• Ammonia-free formula: Gentle on hair during coloring and ensures a pleasant application.
• Enriched with keratin: Supports hair structure, adds shine and strengthens hair.
• Up to 70% gray coverage: Ideal for natural coverage of gray hair, especially in combination with Color Touch Plus.
• Fast action time: The application takes only 15 minutes when using heat.
• Versatile: Perfect for intensive color changes, tints or refreshing existing colors.

Application of the product:

To use, apply the Color Touch mixture to dry or towel-dried hair. Leave on for approximately 20 minutes without heat or 15 minutes with heat. Rinse thoroughly.

Expert tips:

For a particularly gentle color application, we recommend using the hair color in combination with the appropriate Wella developer. It is also advisable to apply a conditioning treatment after coloring to extend the durability and shine of the color.

Advantages at a glance:

• Natural and vibrant color results
• Gentle, ammonia-free formula
• Ideal for gray coverage and color refreshment
• Shorter exposure time for fast results

About the brand:

Wella Professionals is a leading brand in professional hair coloring. The Color Touch line offers a wide range of demi-permanent colors perfect for stylish color changes and creative color techniques. With a focus on hair care and innovation, Wella is the preferred choice of hairdressers worldwide.