Wella Color Fresh CREATE Ultra Purple, 60 ml

Wella Color Fresh CREATE Ultra Purple is a semi-permanent hair color that allows you to achieve creative and expressive color results. This ammonia-free, odorless, and peroxide-free formula delivers vibrant shades characterized by soft pastel tones and true-to-color fading. Perfect for those looking for a bold yet flexible shade that transforms into beautiful, soft pastels over time.

Product features:

• Ammonia-free, peroxide-free and odorless
• Vibrant, expressive shades that last up to 20 washes
• Pastels with every wash and fades true to color
• Fully mixable with other shades of the Color Fresh CREATE series
• Easy and precise application with a reaction time of only 20 minutes

Application of the product:

Apply Wella Color Fresh CREATE Ultra Purple to clean, dry, and pre-lightened hair. Leave the color on for 20 minutes. Rinse thoroughly until the water runs clear. If desired, shampoo and condition your hair afterward.

Expert tips:

To create an even more personalized look, you can mix the Ultra Purple shade with other shades from the Color Fresh CREATE range. For delicate pastel tones, mix the color with the Tomorrow Clear additive. Be sure to lighten your hair before application for optimal color results.

Advantages at a glance:

• Flexibility in color design from strong to pastel tones
• Long-lasting color results without sudden color changes
• Gentle formula, ideal for creative color applications

About the brand:

Wella Professionals has been synonymous with innovative hair care and color products for decades. With the Color Fresh CREATE series, Wella offers a range of semi-permanent colors perfectly tailored to the needs of creative color designers. Whether bold tones or soft pastels – Wella offers you the freedom to create your hair color exactly as you imagine.