Wella Color Fresh CREATE Pure Violet, 60 ml

Unleash your creativity with Wella Color Fresh CREATE Pure Violet, a semi-permanent hair color that offers an intense yet gentle color experience. This product is ideal for those seeking vibrant colors that wash out evenly and true-to-tone, without unwanted discoloration.

Product features:

• Ammonia-free, perfume-free and peroxide-free formula
• Fully mixable colors for individual color results
• Lasts up to 20 washes
• Pastelized with every hair wash
• Simple and precise application with a reaction time of 20 minutes
• Perfect for creative intermixing, pastel coloring and pure tone applications

Application of the product:

Apply the color directly to dry or towel-dried, pre-washed hair. For bold results, use the color neat. For softer, pastel results, the color can be diluted with Wella Color Fresh CREATE Tomorrow Clear. Comb the color evenly through the hair to ensure even distribution. Leave the color on for 20 minutes. For more intense results, the processing time can be extended to a maximum of 30 minutes. Rinse thoroughly until the water runs clear. Do not use shampoo after rinsing.

Expert tips:

For optimal color results, your hair should be lightened or naturally light blonde before application. Wear gloves to avoid staining your skin. If you want a more intense or longer-lasting color, you can adjust the processing time accordingly.

Advantages at a glance:

• Intense, vibrant colors that last up to 20 washes
• Gentle to the hair structure thanks to an ammonia and peroxide-free formula
• Ideal for creative color experiments and individual looks
• Easy to apply, perfect for home and salon use

About the brand:

Wella Professionals is a leading brand in the hairdressing industry, known for its innovative and high-quality hair colors and care products. With a decades-long tradition in developing professional hair colors, Wella stands for trust, excellence, and creativity.