L'Oréal Professionnel INOA 7.31 Medium Blonde Gold Ash, 60 ml

The L'Oréal Professionnel INOA 7.31 Medium Blonde Golden Ash hair color offers a luxurious, ammonia-free coloration specially developed for sensitive hair and scalp. Featuring innovative ODS² (Oil Delivery System) technology, this hair color ensures exceptionally gentle application, maximum color depth, and impressive shine.

Product features:

• Ammonia-free formula for gentle coloration
• ODS² technology for deeper color results and well-groomed hair
• 100% gray hair coverage
• Brightening by up to 3 tones possible
• Improved, more fluid formula for easier application and distribution
• Suitable for all hair types
• Designed for optimal scalp comfort
• Achieves up to 48% more shine compared to previous colorations

Application of the product:

To use, mix INOA 7.31 Medium Blonde Gold Ash Hair Color with INOA Oxidant in a 1:1 ratio. Apply the mixture evenly to your hair and leave it on for 35 minutes. Rinse thoroughly and follow with INOA Post-Shampoo or Metal Detox Shampoo to perfect the result.

Expert tips:

For optimal color coverage and shiny results, apply the hair color to dry, unwashed hair. For best results, select the oxidizer based on the desired lightening and coverage (3%, 6%, or 9%). The ammonia-free application is especially suitable for sensitive scalps.

Advantages at a glance:

• Gentle and effective hair color without ammonia
• Achieves natural and vibrant color results
• Completely covers even stubborn grey hair
• Cares for the hair during coloring for a smooth and healthy appearance

About the brand:

For decades, L'Oréal Professionnel has stood for innovation and the highest quality in professional hair care. The INOA range, the first ammonia-free permanent hair color with ODS² technology, is an outstanding example of the company's continuous research and development, always striving to provide the best products for hairdressers and their clients.