L'Oréal Professionnel INOA 7.23 Medium Blonde Irisé Gold, 60 ml

L'Oréal Professionnel INOA 7.23 Medium Blonde Irisé Gold Hair Color is an advanced, ammonia-free colorant specially developed to preserve the hair's natural protective film while delivering intense, long-lasting color. This innovative formula utilizes patented Oil Delivery System (ODS) technology to transport color pigments deep into the hair structure, resulting in an exceptionally even and glossy color result.

Advantages at a glance:

• Ammonia-free: For gentle application without unpleasant odor.
• 100% gray coverage: Effective coverage even on white hair.
• Up to 3 levels of lightening: Ideal for different color creations.
• 60% oil-based: Leaves hair visibly healthier and up to 48% shinier.
• Comfortable application: Creamy, drip-free texture for easy application.
• Vegan: No ingredients of animal origin.

Application:

Mix 60 g of INOA Hair Color with 60 g of INOA Oil Developer (10, 20, or 30 volume) until a smooth, creamy consistency is achieved. Apply the mixture to dry, unwashed hair. Leave on for 35 minutes. After the processing time, rinse thoroughly and wash hair with INOA Post-Color Shampoo.

Expert tips:

For optimal results on heavily gray hair, mix the target shade with a natural gold shade of the same tone. For added shine and protection after coloring, use the Metal Detox range.

Good to know:

• ODS technology maximizes color transfer while caring for the hair.
• Suitable for all hair types, especially for sensitive scalps.
• Ideal for customers who prefer odorless and gentle coloring.

About the brand:

L'Oréal Professionnel is a global leader in professional hair color and hair care products. With the INOA range, L'Oréal offers innovative coloring suitable for both salon and home use, meeting the highest standards of color intensity and hair care.