L'Oréal Professionnel INOA 7.18 Medium Blonde Ash Mocha, 60 ml

Experience L'Oréal Professionnel INOA 7.18 Medium Blonde Ash Mocha, a revolutionary hair color that not only delivers intense color results but also protects hair. This ammonia-free permanent hair color is ideal for anyone who wants a natural yet elegant color that also cares for their hair.

Product features:

• Ammonia-free: INOA uses ODS² (Oil Delivery System) technology to infuse color deep into the hair without ammonia.
• Hair care: Up to 48% more shine and an improved hair fiber for healthy-looking hair.
• Optimal gray coverage: Covers up to 100% of gray hair for an even and radiant color result.
• Pleasant application: No unpleasant odors during application thanks to the ammonia-free formula.
• Versatile application: Up to 3 levels of lightening, for a wide range of color shades.
• Easy to mix: The new, more fluid formula allows for easy and even application.

Application:

The color is mixed with the INOA Oxidant in a 1:1 ratio. Apply the mixture evenly to the roots and leave it on for 35 minutes. Then, gently emulsify the color and rinse thoroughly. Follow with a special aftercare shampoo like INOA Post or Metal Detox for optimal results.

Expert tips:

To achieve the best color results, select the oxidant based on the desired level of lightening. For gentle lightening, use 3% oxidant, for standard lightening, 6%, and for intensive lightening, 9%. Use only the recommended amounts and ensure even application for a perfect, long-lasting result.

Advantages at a glance:

• Gentle and ammonia-free hair color
• Up to 100% gray coverage
• More shine and care for your hair
• Easy and even application

About the brand:

L'Oréal Professionnel is known worldwide for innovative hair care and coloring solutions. With the INOA range, the brand sets new standards in gentle and effective hair coloring, delighting both hairdressers and consumers.