Directions Wisteria 89ml Hair Dye

Directions Wisteria Hair Dye by La Richè is a semi-permanent hair color especially suitable for creative looks. This soft, pastel violet shade is ideal for light, pre-bleached hair and allows you to create custom color combinations by mixing it with other Directions colors. The vegan and cruelty-free formula ensures you can color your hair with a clear conscience.

Advantages at a glance:

• Intense, semi-permanent tint in delicate purple.
• Vegan and cruelty-free recipe.
• Ideal for light, pre-bleached hair – pastel results only on very light hair.
• Nourishes hair during coloring, no additional care necessary.
• Direct dye – no pre-bleaching required, but recommended for stronger results.

Application of hair tint:

Before use, we recommend conducting a color test on a small strand of hair to better assess the exposure time and color result. Apply the color to clean, towel-dried hair and leave it on for 15 to 30 minutes, depending on the desired color intensity. For optimal results, your hair should be light bleached beforehand. After the exposure time, rinse thoroughly without shampooing.

Expert tips:

For a more intense result and longer lasting color, it's recommended to lighten your hair before application. Reapply the tint as needed to refresh the color. Pastel colors, like Wisteria, perform best on very light hair. The results may be less visible or vary on darker hair tones.

Good to know:

• The color intensity and durability depend heavily on the hair structure and the original hair color.
• All Directions colors can be mixed together to create individual shades.
• The tint does not contain harmful chemicals such as ammonia or peroxide.

About the brand:

La Richè is known for its high-quality, direct-dye hair dyes under the Directions brand, which are particularly popular with individualists, the gothic and punk scenes, and anyone who loves striking hair colors. The products are gentle on the hair and scalp and offer a wide range of colors, from intense to delicate pastel shades.