Directions Deep Purple 89ml Hair Dye

Directions Deep Purple Hair Dye is a semi-permanent color cream that offers intense dark purple shades with blue undertones. This hair dye is ideal for creative looks, as the colors can be intermixed to create unique color results. It is vegan, cruelty-free, and free of ammonia, parabens, and PPD, making it a gentle hair coloring option.

Advantages at a glance:

• Intense, long-lasting color with blue undertones
• Vegan and cruelty-free
• Free from ammonia, parabens and PPD
• Contains nourishing ingredients for soft and smooth hair
• Can be mixed with other Directions colors for individual color results
• Resealable container for longer use
• Lasts 4-6 weeks, depending on hair structure and care

Application:

For best results, lighten your hair to a very light blonde (level 9 or lighter) before applying the color. Do not mix the color with hydrogen peroxide. Apply the color to washed, towel-dried hair and comb thoroughly to ensure even color distribution. Leave the color on for 15-30 minutes, depending on the desired intensity, then rinse thoroughly.

Expert tips:

For optimal color depth, use Directions Deep Purple on pre-lightened hair. Avoid using on dark hair, as the color result may be less intense. Use a conditioner after coloring to care for the hair structure and prolong color vibrancy.

Good to know:

• Directions shades can be mixed together so you can create your own individual color.
• The tint contains nourishing ingredients for long-lasting color shine and soft hair.

About the brand:

La Riché Directions offers a wide range of vibrant, semi-permanent hair colors specifically developed for creative expression. The colors are known for their intensity and the ability to blend them together to create unique shades. The products are vegan and cruelty-free, making them ideal for those seeking a gentle alternative to permanent hair coloring.