Wella Shinefinity 05/37, 60 ml

Experience the latest innovation in hair coloring with Wella Shinefinity 05/37. This demi-permanent color shine gel, known as Caramel Espresso, offers brilliant, natural-looking color without lightening or hair damage. Developed with the latest pH-balancing technology, it creates shiny, smooth hair that lasts up to 6 weeks.

Advantages at a glance:

• Shine and smoothness: Gives hair up to 250% more shine and up to 50% more smoothness compared to untreated hair.
• pH-Balanced Technology: Ensures optimal balance to maintain the hair's natural acid mantle.
• Clean formula: Free from ammonia, silicones, alcohol and animal testing.
• Long-lasting color: The color stays vibrant and fresh for up to 6 weeks.
• Easy to use: The non-drip gel cream makes application easier and ensures an even result.

Application of the product:

Apply Wella Shinefinity 05/37 to pre-washed and towel-dried hair. For a more intense result, the product can also be used on dry hair. Mix the color gel with Shinefinity Activator in a 1:1 ratio. Leave the mixture on for up to 20 minutes without heat, or for more intense results, for 15 minutes with heat. Then rinse hair thoroughly and style as desired.

Expert tips:

For a particularly natural color, combine shade 05/37 with other shades from the Shinefinity range. Thanks to the flexible application options, you can use highlighting techniques or customize the shade to create a unique, natural look.

About the brand:

Wella Professionals has been synonymous with innovative hair care and coloring solutions for decades. With the Shinefinity range, they offer a gentle yet effective method for achieving radiant hair color without damaging the hair. Ideal for those seeking natural shine and vibrant color that lasts.