Wella Illumina Color 7/31 Medium Blonde Gold-Ash 60 ml

Wella Illumina Color 7/31 is a permanent hair color specially developed to create natural-looking highlights and make hair appear shiny and healthy. This shade, Medium Blonde Gold Ash, combines golden and ash tones for a versatile and elegant color result.

Product features:

• Permanent cream hair color
• Produces brilliant and radiant colors
• Microlight technology for hair surface protection
• Gives hair natural shine
• 100% gray coverage
• Excellent light reflections for a vibrant color result

Application of the product:

Wella Illumina Color is mixed with Wella Welloxon Perfect Developer (6%, 9%, or 12%) in a 1:1 ratio. Apply the mixture to dry hair and leave it on for 30-40 minutes, depending on the desired result. Rinse thoroughly and follow with a suitable shampoo.

Expert tips:

For optimal color retention, we recommend using the Wella Professional Protection Serum after coloring and sealing the hair color with the Wella SP Color Save Emulsion. Regularly condition the ends of your hair with the End-Balm Serum from the Wella Enrich range to prevent split ends and strengthen the hair structure.

GOOD TO KNOW:

• Microlight technology protects the cuticle, leaving hair smooth and supple.
• Suitable for all hair types, even sensitive and damaged hair.

About the product:

Wella Illumina Color is known for its ability to deliver stunning and natural color results. The hair color offers exceptional light reflection while protecting the hair structure to ensure a healthy and shiny appearance.

About the brand:

Wella Professionals is a leading brand in hair care and coloring. With over 140 years of experience, Wella offers a wide range of high-quality products that are valued by both professional hairdressers and consumers worldwide.