Wella Color Touch Rich Naturals 5/97, 60 ml

Discover Wella Color Touch Rich Naturals 5/97, a demi-permanent hair color that delivers natural, intense color results. This shade combines a cool ash brown with a hint of violet for a particularly sophisticated color result. Ideal for those who desire a subtle yet expressive look.

Product features:

• Demi-permanent tint: Provides intense color depth without ammonia, thus protecting the hair.
• Natural coverage: Covers gray hair up to 50% and provides an even, natural color.
• Enriched with keratin: Conditions hair during the coloring process to maintain a healthy shine.
• Versatility: Perfect for refreshing existing colors or creating new shades with a natural finish.
• High Shine: Gives hair a radiant shine that creates a healthy and vibrant appearance.

Application of the product:

Apply the color to towel-dried hair and leave it on for 20 minutes. For more intense results, the processing time can be extended to up to 30 minutes. Then rinse thoroughly and style your hair as usual.

Expert tips:

For best results, we recommend using it in combination with Wella Color Motion+ care products. These protect the color and ensure longer-lasting shine.

Advantages at a glance:

• Ammonia-free for gentle application.
• Ideal for subtle, natural color changes.
• Enriched with keratin for additional hair care during the color change.
• Covers gray hair up to 50%.
• Easy to use at home or in the salon.

About the brand:

Wella Professionals has stood for innovation and quality in hair care and coloring for decades. The brand continuously develops advanced products that are valued by hairdressers worldwide, offering solutions for every hair type and need.