Wella Color Touch Pure Naturals 5/0, 60 ml

Wella Color Touch Pure Naturals 5/0 is a demi-permanent hair color specially developed for vibrant, natural color. This ammonia-free formula is enriched with keratin and offers a gentle yet effective color treatment that protects hair while adding intense shine.

Advantages at a glance:

• Ammonia-free formula for gentle application
• Enriched with keratin for additional protection and care
• Produces vibrant, natural colors with high luminosity
• Provides up to 50% gray hair coverage
• Versatile shades for trend-conscious looks
• Perfect for quick, easy-care color changes

Application:

Wella Color Touch Pure Naturals 5/0 is applied to towel-dried or dry hair. The hair color should be mixed with Color Touch Emulsion (1.9% or 4%) in a 1:2 ratio. The processing time depends on the desired intensity and the strength of the oxidizing agent used. After the processing time, the color is emulsified with warm water and rinsed thoroughly. For optimal results, we recommend washing the hair afterwards with a color-preserving shampoo such as Wella Invigo Color or SP Color Save.

Expert tip:

For maximum color intensity and care, you should use the Wella Professionals Care color aftercare or the SP Color Save Emulsion to neutralize oxidation residues.

Good to know:

• Color Touch Pure Naturals is ideal for customers who are trying a tint for the first time or who do not want to resort to a permanent color straight away.
• Thanks to the ammonia-free formula and the enrichment with keratin, the hair remains smooth and shiny during coloring.

About the brand:

For decades, Wella Professionals has stood for high-quality hair products specifically developed for hair salons. With a wide range of colors and care products, Wella offers customized solutions for every hair need and style.