Wella Color Touch Plus 77/07 Medium Blonde Intense Natural Brown

The Wella Color Touch Plus 77/07 tint offers an intense, semi-permanent color transformation, ideal for clients who desire vibrant, natural hair color with up to 70% gray coverage. This ammonia-free tint is especially suitable for enhancing the natural tone and depth of the hair while providing impressive shine.

Advantages at a glance:

• Up to 70% gray coverage
• Ammonia-free formula
• Natural, intense color results
• Lasts up to 24 washes
• Enhances the tone intensity of the hair
• Easy application thanks to cream formula

Application:

Protect your skin by wearing gloves and mix Wella Color Touch Plus 77/07 with the corresponding emulsion in a 1:2 ratio (e.g., 30 g cream + 60 g emulsion). Apply the mixture evenly to washed, towel-dried hair, starting at the roots and working toward the ends. Leave on for 20 minutes without applying heat, but can be extended by 5 minutes if needed.

Expert tips:

For particularly intense color results, the application time can be reduced to 15 minutes with heat. Use an application bottle for a more even application and an even more professional result.

About the product:

Wella Color Touch Plus is known for its diverse, creative color options, perfect for clients who like to change their hair color regularly. This demi-permanent tint combines the benefits of professional hair color with the flexibility of a gentle, ammonia-free color experience. The keratin complex strengthens hair and ensures a healthy appearance.

About the brand:

Wella Professionals is a global leader in hair care and color. For decades, hairdressers and clients alike have trusted Wella's innovative products, which not only deliver outstanding color results but also promote hair health.