L'Oréal Professionnel DIA COLOR 7.18 MEDIUM BLONDE ASH MOCCA, 60 ml

L'Oréal Professionnel DIA COLOR 7.18 Medium Blonde Ash Mocha is an ammonia-free, demi-permanent hair color that creates a natural and shiny look. The special formula offers excellent gray coverage and ensures radiant, long-lasting color results with a natural ash-mocha tone. Perfect for a subtle color refresh and refining previously treated hair.

Product features:

• Ammonia-free formula for gentle hair coloring.
• Up to 70% gray coverage.
• Alkaline demi-permanent coloration with melanin gap filler technology for intense color shine.
• Up to 6 weeks of long-lasting color results.
• 100% true-to-tone, natural reflections for an authentic color effect.
• With ingredients of natural origin and nourishing components such as shea butter, glycerin and hyaluronic acid.
• Light, creamy texture for easy mixing, application and rinsing.

Application of the product:

To mix, use Dia Activateur Developer (6 vol., 9 vol., or 15 vol.) in a 1:1.5 ratio. Apply the mixture to dry hair and leave it on for approximately 20 minutes. Then rinse thoroughly.

Expert tips:

Dia Color is ideal for maintaining color intensity and shine between permanent color services. Use it for a gentle color touch-up or to mattify bleached hair to neutralize unwanted yellow tones. For optimal results, use the recommended developers.

Advantages at a glance:

• Gentle on hair thanks to ammonia-free formula.
• Offers a versatile, intermixable color palette.
• Gives hair up to 3x more shine.
• Ideal for getting started in the world of hair coloring without a big commitment.
• Professional results that last up to 6 weeks.

About the brand:

For decades, L'Oréal Professionnel has stood for innovative hair care and color products used in professional salons worldwide. The brand combines modern technology with high-quality ingredients to ensure stunning and long-lasting results.