L'Oréal Professionnel DIA COLOR 5.18 Light Brown Ash Mocha, 60 ml

L'Oréal Professionnel DIA COLOR 5.18 Light Brown Ash Mocha is a demi-permanent, ammonia-free hair color that gives hair exceptional shine and vibrant color results. This innovative color technology utilizes Melanin Gap Filler Technology to fill color gaps caused by lost melanin, resulting in enhanced color intensity and up to 70% gray coverage.

Advantages at a glance:

• Ammonia-free, alkaline demi-permanent hair color
• Up to 70% gray coverage and 6 weeks of lasting color shine
• Triple shine and revitalization of hair color
• Creamy texture for easy mixing, application and rinsing
• Formulated with up to 92% ingredients of natural origin
• Suitable for all hair types and textures, from blonde to dark brown
• Positive environmental balance: 36% less packaging and recyclable materials

Application:

The color is mixed with the appropriate Dia Activateur Developer at a ratio of 1:1.5. Choose the developer (6, 9, or 15 volume) depending on the desired color intensity. The development time is 20 minutes after application. For the first application, apply directly to dry hair. For touch-ups, treat only the roots and distribute the color through the lengths after 10 minutes.

Expert tips:

For soft, tone-on-tone results, use the 6-vol. Dia Activateur Developer; for stronger results, use the 15-vol. Developer. Always wear suitable gloves and avoid using metal utensils during application.

About the product:

DIA COLOR is the ideal choice for anyone seeking gentle, caring hair coloring with less commitment. Perfect for new clients looking for a first color refresh or for those looking to enhance their natural hair color.