L'Oréal Professionnel DIA COLOR 4.20 Medium Brown Sensetive Violet, 60 ml

L'Oréal Professionnel DIA COLOR 4.20 is a demi-permanent, ammonia-free hair color that offers intense shine and up to 70% gray hair coverage. This color cream was specially developed for professional applications and is ideal for clients who desire natural color reflection and long-lasting results.

Advantages at a glance:

• Ammonia-free formula for pleasant application without pungent odor.
• Up to 70% gray hair coverage and 3x the shine compared to previous formulas.
• Consists of up to 91% ingredients of natural origin.
• Alkaline technology allows for lightening of up to 1 tone.
• Creamy texture for easy mixing, application and rinsing.
• Diverse color palette with natural, cool and warm tones.
• Perfect for refreshing hair color and improving hair vitality.

Application:

DIA COLOR is mixed with the recommended Dia Activateur Developer at a ratio of 1:1.5. Apply the mixture to dry, unwashed hair and leave it on for 20 minutes. After the application time, rinse thoroughly and follow with a special shampoo, such as Metal Detox.

Expert tips:

For optimal results, use Dia Activateur Developer in 6, 9, or 15 volumes, depending on the desired color depth and gray coverage. This color is especially suitable for clients seeking a simple, low-maintenance hair color that enhances hair shine and vibrancy.

Good to know:

• The ammonia-free formula ensures pleasant application.
• Ideal for new customers who decide to change their color for the first time.

About the product:

The L'Oréal Professionnel DIA COLOR range stands for intense, radiant colors that make hair look vibrant and shiny. It's perfect for anyone who wants natural, long-lasting results without ammonia.