L'Oréal Professionnel DIA COLOR 1 BLACK, 60 ml

L'Oréal Professionnel DIA COLOR is an alkaline, ammonia-free, demi-permanent intensive color, specially formulated to compensate for melanin-induced color loss and cover up to 70% gray hair. With advanced Melanin Gap Filler technology, it delivers long-lasting shine and brilliant color results that last up to six weeks. This ammonia-free formula intensively conditions hair and gives it up to three times more shine.

Advantages at a glance:

• Up to 70% gray coverage
• 6 weeks durability and long-lasting shine
• Ammonia-free formula for gentle color change
• Up to 92% ingredients of natural origin
• 3x more shine for more intense luminosity
• Can be combined with other shades for individual results
• Creamy texture for easy application and quick wash-out
• Packaging made from 95% recycled aluminum, environmentally friendly

Application:

Mix one part DIA COLOR with 1.5 parts DIActivateur Developer (6, 9, or 15 volume, depending on the desired result). Apply the mixture evenly to dry hair and leave on for 20 minutes. Rinse thoroughly.

Expert tips:

For a natural color result with a soft tone-on-tone effect, use the 6-volume developer. For more intense color coverage and greater visibility, choose the 9- or 15-volume developer. The creamy consistency allows for precise and even color distribution.

Good to know:

• Ideal for customers looking for a first, gentle color experience
• Perfect for covering the first grey hairs
• Environmentally friendly packaging and ingredients

About the product:

DIA COLOR is L'Oréal Professionnel's latest innovation for intense color results without compromising on care. The ammonia-free formula, with up to 92% natural ingredients, offers a gentle and effective color treatment that not only colors hair but also conditions and protects it.