Goldwell Elumen Play @BLUE 120 ml

Goldwell Elumen Play @BLUE is a semi-permanent hair color specially formulated to deliver intense and vibrant color without the use of developer. This color is ideal for creative hairstylists and individuals seeking striking, fashionable hair colors.

Product features:

• HDmax Technology: Ensures that the dyes adhere to the inner and outer layers of the hair, which extends durability and ensures even fading.
• Shine and Care Technology: Gives hair a beautiful shine and improves hair structure.
• No developer required: Easy application without additional products.
• Durability: 10 to 15 washes.
• Colorful: Available in 17 vibrant shades that can be mixed together.

Application of the product:

Apply Goldwell Elumen Play to dry hair. Cover hair with sufficient color and distribute evenly. Leave on for 30 minutes without heat or 20 minutes with heat. Rinse thoroughly and then condition with Elumen Color Shampoo and Conditioner.

Expert tips:

The Clear shade can be used to tone down hair colors. The Elumen Eraser can remove any Elumen Play shade from the hair. This semi-permanent color is particularly suitable for blonde hair from shade 9.

Advantages at a glance:

• Intense, vibrant colors without developer
• Long durability thanks to HDmax technology
• Shiny and well-groomed hair thanks to Shine and Care technology
• Easy application and care

About the product:

Goldwell Elumen Play offers innovative color technology that delivers striking and long-lasting color results. It's perfect for creative color combinations and offers a variety of mixing options for customized color creations.

About the brand:

Goldwell is a renowned brand that has been offering high-quality, salon-exclusive hair products since 1948. With a focus on innovative technologies and professional quality, Goldwell meets the needs of hairdressers and consumers alike. The Elumen range from Goldwell stands for outstanding color intensity and longevity.