Directions Lilac 89ml hair tint

The La Riche Directions Lilac Hair Dye offers a semi-permanent solution for creative and colorful hair styling. Ideal for bleached hair, the color imparts intense, pastel lilac nuances and is also vegan and cruelty-free. Perfect for anyone who wants expressive hair color without ammonia or peroxide.

Advantages at a glance:

• Semi-permanent hair color in pastel lilac
• Ideal for pre-bleached or lightened hair
• Direct drawing – no use of oxidizing agents necessary
• Vegan and cruelty-free
• Free from ammonia and peroxide
• Can be mixed with other Directions colors for individual color results

Application:

Application is quick and easy. First, wash your hair with a pH-neutral shampoo, then towel-dry. Apply Vaseline or a similar product around your roots to protect your skin from discoloration. Apply the color evenly to your hair and leave on for 15-30 minutes. For more intense results, you can extend the application time or use heat. Rinse thoroughly.

Expert tip:

For optimal color results, we recommend using this product on completely bleached hair. Mixing it with other Directions shades allows you to create unique color combinations.

Good to know:

• Adheres particularly well to porous, bleached hair
• Usually lasts 6-8 washes, depending on the hair structure
• May be more intense with heat-supported treatment

About the brand:

La Riche Directions is an English brand specializing in vibrant and semi-permanent hair coloring. Since its inception, the brand has offered a variety of creative color options that are vegan, cruelty-free, and formulated without harmful chemicals. All shades can be combined with each other, creating endless styling possibilities.