Key Points

• Shinefinity by Wella Professionals is an innovative hair color that prevents damage and lightening and lasts up to 6 weeks.
• It is suitable for anyone who wants to enhance natural colors or gently cover gray hair, especially with damaged hair.
• Application is simple, with a 1:1 mixture and a contact time of 10-20 minutes, with or without heat.
• There is a wide range of shades in warm, cool, natural and booster categories, ideal for individual customization.

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introduction

Shinefinity by Wella Professionals is a revolutionary hair color characterized by its gentle formula. It provides long-lasting color and shine without bleaching or damaging the hair, and is especially suitable for clients who want to enhance their natural hair color or gently cover gray hair.

Advantages

Shinefinity is characterized by the following advantages:

• No lightening, no damage : The formula does not alter the natural hair color and protects the hair structure.
• Long-lasting color : Lasts up to 6 weeks, even on porous hair, with consistent results.
• Balanced pH technology : Provides healthy shine and protects the hair structure.
• Clean formula : Free from silicones, alcohols, ammonia, direct dyes and parabens, ideal for environmentally conscious customers.
• Non-drip gel cream : Easy to apply and stays in place, facilitating even color distribution.

Application

The application is user-friendly and optimized for salon professionals:

• Mix the desired color with the Shinefinity activator in a 1:1 ratio, using either the bottle activation for basin applications or the bowl and brush activation for precise techniques such as melts.
• Apply the mixture to mostly washed, towel-dried hair from roots to ends. For more intense results, it can be applied to dry hair or processed with heat.
• Leave the product on for 10 to 20 minutes, depending on the desired intensity, and then rinse thoroughly. Following treatment is not necessary due to the balanced pH technology, but conditioning can be applied additionally.

Areas of application

Shinefinity is versatile and suitable for:

• Clients who want to enhance their natural hair color or refresh existing colors without drastic changes.
• Individuals with color-treated hair who wish to maintain color vibrancy and shine between full color services.
• Gently covers the first gray hairs for a natural look.
• Customers looking for a low-maintenance color solution that does not compromise hair health.

Recommendations

For optimal results:

• Only use Shinefinity activators, as other developers may affect the color results.
• For hair that has been processed multiple times, we recommend using COLORMOTION+ for additional care.
• After use, clients should use color-protecting shampoos and conditioners from Wella's Color Motion range to maintain color and shine. For environmentally conscious clients, the Elements range is a good choice.

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Detailed description

Shinefinity by Wella Professionals is a demi-permanent hair colorant characterized by its innovative zero-lift, zero-damage formula. It was developed to meet the growing demand for gentle, long-lasting color solutions that benefit both salon professionals and clients. The product line is part of Wella's Coloration category and offers a wide range of shades divided into warm, cool, natural, and booster categories.

Why is Shinefinity so good?

Shinefinity is especially suitable for clients who want to enhance their natural hair color or gently cover gray hair without compromising hair health. It's ideal for those with damaged or porous hair, as it delivers long-lasting, true color results for up to 6 weeks, even on difficult hair types. The balanced pH technology ensures that the hair structure is protected while maintaining a healthy shine and silky texture.

The formula is free from harmful ingredients such as silicones, alcohols, ammonia, direct dyes, and parabens, making it a clean beauty option that meets the growing demands of eco-conscious clients. The drip-free gel-cream consistency facilitates application and ensures even color distribution, making work more efficient for salon professionals.

Advantages in detail

The benefits of Shinefinity are comprehensive and include:

• Zero Lift, Zero Damage : Unlike traditional hair colors that can lighten natural hair color and cause damage, Shinefinity provides color without altering the base and protects hair integrity.
• Long-lasting color : The color lasts up to 6 weeks, as confirmed by instrumental tests with standardized application on pre-lightened hair at level 6. This is especially beneficial for clients with porous hair, as the color remains consistent.
• Balanced pH Technology : This technology regulates the pH level during the coloring process, starting with a mildly alkaline pH to open the cuticle and ending with an acidic pH to close it and prevent damage. This results in a healthy shine and a silky texture, with up to 250% more shine and 50% smoother, softer hair compared to pre-lightened hair.
• Clean Formula : The absence of silicones, alcohols, ammonia, direct dyes, and parabens makes Shinefinity a safe choice for ingredient-conscious customers and supports Wella's clean beauty philosophy.
• Non-drip gel cream : The consistency makes it easier to apply, stays in place and reduces waste, increasing efficiency in the salon.

Application and procedure

The application of Shinefinity is optimized for salon professionals and follows a clear process:

• Preparation : The hair should be washed and towel-dried to ensure optimal adhesion of the color.
• Mixing : Mix the desired color with the Shinefinity activator in a 1:1 ratio. There are two activators: the bottle activator for basin applications and the bowl and brush activator for precise techniques such as melts, depending on the desired application.
• Application technique : Apply the mixture evenly from roots to tips, using either the applicator bottle or a brush. For more intense results, the mixture can be applied to dry hair or processed with heat, which is especially helpful for covering the first gray hairs or intensifying red tones.
• Processing time : Leave the product on for 10 to 20 minutes, depending on the desired intensity. Longer processing times result in deeper, more vibrant colors. With heat, the processing time can be reduced to 15 minutes for more intense results, with no cooling time.
• Rinse and Condition : Rinse hair thoroughly with water until the water runs clear. Due to the acidic pH levels at the end of the process, no after-treatment is necessary, but salon professionals may apply additional conditioning to further condition the hair, especially on hair that has been processed multiple times with COLORMOTION+.

Areas of application

Shinefinity is versatile and covers a variety of needs:

• Natural Color Enhancement : Ideal for clients who want to subtly enhance or deepen their natural hair color without drastic changes.
• Refreshing color-treated hair : Clients with previously colored hair can use Shinefinity to maintain color vibrancy between full color services and add extra shine.
• Gentle coverage of gray hair : Particularly suitable for the first signs of gray hair, it offers a natural blend that does not look artificial.
• Color refreshes and corrections : Can be used for color refreshes between color services or to correct color imperfections, especially after lightening and bleaching services.
• Low-maintenance solution : Perfect for clients who want to visit the salon less often, as the color is long-lasting and requires minimal maintenance.

Recommendations and tips

For optimal results, salon professionals should follow these recommendations:

• Only use Shinefinity activators, as other developers, such as those from Color Touch, may compromise color results due to a lack of balanced pH technology.
• For hair that has been processed multiple times, we recommend using COLORMOTION+ for additional care to strengthen the hair structure.
• After use, clients should use color-protecting shampoos and conditioners from Wella's Color Motion range to maintain color and shine. For environmentally conscious clients, the Elements range, which emphasizes natural ingredients, is a great choice.
• Regular trims and avoiding chlorinated water, such as by wearing a swim cap, help protect the color. Deep conditioning treatments can maintain the hair's moisture balance and make it look shiny and healthy.

Color palette and table

Shinefinity offers a comprehensive range of shades divided into four main categories to allow for precise color matching and customization. Here's a detailed overview:

category	Example colors
🔥 Warm	Vanilla Glaze, Spicy Ginger, Honey Latte
🍃 Natural	Soft Sage, Silk Blush, Beige Sand
❄️ Cold	Iced Platinum, Pink Shimmer, Blue Pearl
✨ Booster	Crystal Glaze, Blue Booster, Violet Booster

The full list includes:

• Warm tones : Vanilla Glaze, Spicy Ginger, Honey Latte, Caramel Milk, Caramel Chocolate, Caramel Espresso, Hot Chili
• Natural tones : Soft Sage, Silk Blush, Beige Sand, Dark Sage, Deep Walnut, Bitter Chocolate
• Cool tones : Toffee Milk, Iced Platinum, Pink Shimmer, Platinum Opal, Blue Pearl, Silver Pearl, Toffee Cream, Strawberry Wine, Raspberry Latte, Smoky Opal, Cherry Wine, Frosted Chestnut, Steel Orchid, Deep Cherry
• Booster shades : Crystal Glaze (clear), Blue Booster, Violet Booster

This diverse selection allows salon professionals to find the perfect color for each client and fulfill individual wishes.

Customer testimonials and professional recommendations

Customers who have experienced Shinefinity report exceptional results. One customer noted:
"I use Shinefinity for my monthly touch-ups, and my hair has never looked better. The color is consistent, and my hair feels soft and healthy."
Another shared:
"After years of struggling with damaged hair from traditional coloring, Shinefinity was a game changer. My hair is shiny, and the color lasts longer than any other product I've used."

Salon professionals also praise Shinefinity for its ease of use and reliable results. One stylist said:
"Shinefinity makes it so easy to achieve beautiful, natural colors. The shades are versatile, and the application is straightforward. My clients love the results, and I appreciate the simplicity."
Another stylist emphasized:
"The zero-damage aspect is a big selling point. Clients are willing to try color services when they know their hair won't be damaged. It's helped me build my clients' confidence."

These testimonials and recommendations highlight the real benefits Shinefinity offers and solidify its reputation as a leading hair color solution.

Comparison with other products

Compared to other hair color products, Shinefinity stands out due to the following differences:

• Lifting and Damage : Many permanent or semi-permanent colors lift the natural color and can cause damage, while Shinefinity offers Zero Lift and Zero Damage, making it safer for frequent applications.
• Durability : While some glazes or tints don't last as long, Shinefinity offers up to 6 weeks of color, comparable to some permanent colors but without the damage.
• Ingredient Profile : Shinefinity's clean formula sets it apart from products that contain potentially harmful ingredients like ammonia or silicones.
• Application flexibility : The ability to use heat for more intense results and the choice between different activators give salon professionals more control over the final result.

By understanding these differences, salon professionals can effectively communicate the unique benefits of Shinefinity and help their clients make informed decisions about their hair care.

Sustainability and packaging

Wella Professionals is committed to environmental sustainability, and this commitment is reflected in Shinefinity's packaging. The packaging consists of:

• 100% recycled aluminum
• 85% recycled cardboard
• 100% recycled plastic

This eco-friendly approach reduces the carbon footprint and meets the growing demand for sustainable products. By choosing Shinefinity, salon professionals support not only high-quality color services but also environmentally responsible practices.

Training and support

Wella Professionals offers comprehensive training and support for salon professionals to ensure they can maximize the benefits of Shinefinity. These include:

• Online tutorials and guides on application techniques
• Workshops and courses on color theory and product use
• Access to a community of professionals to share tips and best practices

By investing in training, salon professionals can become experts in using Shinefinity and provide the best possible service to their clients.

Conclusion

Shinefinity by Wella Professionals represents a significant advancement in hair color technology. Its unique combination of zero lift, zero damage, long-lasting color, and clean formula makes it an essential tool for salon professionals who want to offer their clients the best in color and care. With its diverse color palette and user-friendly application, Shinefinity is designed to become a staple in salons worldwide, providing clients with beautiful, healthy-looking hair they can be proud of.