Wella Professionals - High-quality colorants for hairdressers and experts

Discover Wella Professionals' premium colorants, which stand for brilliant color, intensive care, and long-lasting results. Our selection includes the latest innovations and proven classics, specially developed for professional demands.

Our Wella coloring products at a glance:

• Wella Blondor: Powerful bleaching products for radiantly bright results and precise application.
• Wella Color Fresh: Gentle tints for natural color refreshment and shine.
• Wella Color Touch: Intensive tints without ammonia for versatile color looks.
• Wella EOS: Plant-based colors for natural and gentle coloring.
• Wella Illumina: High-quality permanent colors with light reflex technology for multidimensional results.
• Wella Insta Recharge: Color retouching for quick coverage and transitions.
• Wella Koleston Perfect: The icon among permanent hair colors with rich, long-lasting tones.
• Wella Magma: Color and lightening in one step for creative looks.
• Wella Shinefinity: Shine refinement for a natural and shiny finish.
• Wella True Grey: Innovative products for authentic grey coverage and care.

Who are the products suitable for?

Wella Professionals colorants are perfect for hairdressers, stylists, and discerning users who value professional results. Ideal for different hair types and all color preferences – from natural shine to creative highlights.

Tips for use & care

For optimal results, always follow the instructions for use of the respective products. Combine the colorants with Wella care and styling products to maximize color intensity and shine.

Why Wella Professionals?

Wella has stood for innovation, quality, and trust for decades. With a wide range of coloring solutions, Wella offers the perfect tools for creative and professional color creations.