Elumen Hair Colors – Intense Color Without Ammonia

Welcome to the world of Goldwell Elumen hair colors, a revolution in professional hair coloring. If you are looking for a hair color that not only captivates with exceptional color intensity and breathtaking shine but also protects and cares for your hair, you've come to the right place. Elumen is a physical hair color that works entirely without oxidation or ammonia. It delivers long-lasting, brilliant results while being so gentle on the hair and scalp that it is an excellent alternative even for those with allergies. Discover how you can transform your hair into a work of art with Goldwell Elumen – with a color brilliance that is second to none and a healthy, repaired hair feel that you will love.

Elumen: The Physical Hair Color

What makes Elumen hair color so unique? Unlike conventional colorations that rely on chemical reactions, Elumen uses a purely physical principle of action. This means that neither ammonia nor hydrogen peroxide is needed to anchor the color in the hair. Oxidative colors must roughen and open the hair's cuticle layer to develop and fix the color pigments inside. This chemical process can stress the hair and weaken its structure. Elumen takes a completely different, much gentler approach. It penetrates the hair without attacking the outer protective layer. This method not only protects the hair structure but also ensures a healthy hair feel and an impressive shine. For anyone who desires an intense, durable, and nourishing brunette hair color or vibrant fashion shades, Elumen is the ideal solution from professional salon supplies.

Property	Elumen Hair Color	Oxidative Hair Color
Working Principle	Physical (Magnet Effect)	Chemical (Oxidation)
Ammonia/Peroxide	No, completely free of them	Yes, usually included
Gentleness	Very high, with a Repair Effect	Can stress the hair structure
Shine	Exceptionally intense	Good, but often less

How It Works: The Magnetic Effect

The secret behind Elumen's impressive performance lies in the so-called "Magnet Effect." This innovative technology utilizes the hair's natural electrical charges. The inside of the hair is positively charged, while Elumen's color pigments are negatively charged. Due to this difference in charge, the tiny, direct-penetrating dyes are literally pulled deep into the hair's core like a magnet and firmly anchored there. The entire process takes place in an acidic pH range, which means the hair's cuticle layer is not swollen, but on the contrary, is even smoothed and sealed. The hair is thus protected during the coloring process, and its surface is refined. This ingenious mechanism allows for intense color deposition without damaging the hair structure. The result is an exceptionally durable and vibrant hair color, whether it's a rich golden brown or an intense Elumen red, that leaves the hair looking healthy and strong.

Intense Shine ("Deep Shine Effect")

One of the most outstanding features of Elumen hair colors is the unparalleled shine, often described as the "Deep Shine Effect" or "diamond-like shine." But how is this extraordinary shimmer created? It is the direct result of the gentle, physical working principle. While oxidative colors can roughen the hair's surface, Elumen smooths it. The acidic formula closes the cuticle layer, creating a perfectly sealed, smooth surface that can optimally reflect light. Additionally, Elumen has an integrated "Repair Effect": porous or slightly damaged areas in the hair structure are filled with color pigments during the coloring process. This filling not only ensures a uniform color result but also a more even hair structure. The hair not only feels healthier, it also radiates from within. Whether you choose an ash blonde hair color, a warm caramel brown, or a dark cherry hair color – the intense shine makes every shade appear even more brilliant and vibrant.

• Smoothed cuticle layer for maximum light reflection.
• Filling of porous areas through the Repair Effect.
• Healthy-looking hair that radiates from the inside out.

Long-Lasting Color Brilliance

Who doesn't know the feeling? You leave the salon with a perfect, radiant hair color that loses its intensity after just a few washes. Especially intense shades like a dark red or a bright copper tend to fade quickly. With Elumen, this problem is a thing of the past. Thanks to the unique Magnet Effect, the color pigments are anchored so deeply and firmly in the hair that they exhibit exceptional durability. Goldwell promises up to 76% more color intensity and up to 20% longer-lasting results compared to conventional oxidative hair colors. In practice, this means your color stays brilliant and fresh for weeks. Many users report that the color grows out rather than noticeably fading. This superior durability makes Elumen the first choice for anyone who wants a permanently intense hair color without constant touch-ups. You can rely on the vibrancy of your Goldwell hair color, whether it's a natural dark blonde or an extravagant Elumen blue.

Gentle on Hair & Nourishing

Perhaps the biggest advantage of Elumen is its incomparably gentle effect on hair and scalp. Since the formula is completely free of aggressive ingredients like ammonia, peroxide, or oxidizing agents, the hair structure is not attacked during the coloring process. On the contrary, Elumen acts like a repairing care treatment. The integrated Repair Effect compensates for structural damage by filling in porous areas of the hair. After application, the hair not only feels softer and smoother but also visibly gains health and resilience. The cuticle layer is smoothed and sealed, which protects the hair from external influences and gives it a smooth, healthy surface. Many users, especially those with hair stressed by bleaching or frequent coloring, experience a noticeable improvement in their hair quality. Elumen impressively proves that intense color results and a nourishing effect can go hand in hand. It is the perfect hair color for anyone who does not want to compromise on the health of their hair.

Aspect	Effect of Elumen	Effect of Oxidative Color
Hair Structure	Is smoothed and filled (Repair Effect)	Is swollen and can be damaged
Hair Feel	Smooth, healthy, and shiny	Can feel dry or brittle
Scalp	Very gentle, no burning or itching	Can lead to irritation

Application: Preparation, Coloring & Sealing

To achieve the best possible results with Elumen, proper application is crucial. Although it is a professional salon color, the process is manageable at home with the right preparation. The system consists of three essential phases: preparation, the actual coloring, and the final sealing. For particularly porous or bleached hair, pre-treatment with Elumen Prepare is recommended to ensure even color absorption. The color itself is applied generously to dry hair and develops for 20 to 30 minutes, depending on the desired intensity. The most important step for durability is the after-treatment with Elumen Lock. This special sealant fixes the color pigments firmly in the hair, reduces color bleeding, and maximizes the longevity and brilliance of the color. For a perfect overall result, we recommend the complete Elumen application set.

Step	Procedure	Note
1. Preparation	Hair should be clean and dry. If necessary, spray on Elumen Prepare and dry the hair completely. Protect the skin along the hairline with cream.	Prepare improves durability on lightened hair.
2. Application	Apply Elumen color generously and evenly from roots to ends. It is best to work with an applicator bottle or brush.	Wear gloves! Elumen stains skin intensely.
3. Processing Time	Let the color process for 30 minutes without heat or 20 minutes with heat (e.g., a hooded dryer).	Do not cover with aluminum foil.
4. Rinsing & Washing	Rinse the color thoroughly with water until it runs clear. Then wash with Elumen Shampoo.	Do not emulsify to minimize skin staining.
5. Sealing	Apply approx. 40 ml of Elumen Lock to towel-dried hair, leave for 5 minutes, and rinse thoroughly.	This step is crucial for long-lasting results!

Versatile Color Palette & Mixability

Creativity knows almost no bounds with Elumen. The Elumen color palette offers an impressive selection, ranging from natural shades to extravagant, vibrant tones. Whether you are looking for an elegant ash brown, a warm golden blonde, or a trendy beige blonde, the selection is vast. For maximum creativity, there are the "Pure" tones: intense primary colors like Elumen rr (red), blue, green, or purple, which can be mixed with each other to create unique, individual color results. With Elumen Clear, a colorless variant, you can soften any shade and create dreamy pastel tones. This versatility makes Elumen the perfect choice for individual looks. For those who love to experiment but do not want a long-term commitment, there is also the semi-permanent line Elumen Play, which washes out after a few shampoos. The Goldwell Elumen color chart is a true paradise for color lovers.

Gray Coverage & Suitability for Allergy Sufferers

Elumen masterfully tackles two of the biggest challenges in the world of hair color: reliable coverage of white hair and compatibility for allergy sufferers. While many gentle toners reach their limits with gray hair, Elumen offers up to 100% gray coverage on darker shades with its special NN nuances. The intense pigments completely fill the structureless white hair, ensuring an even, opaque, and long-lasting result without weighing the hair down. At the same time, Elumen is one of the best alternatives for people who are allergic to conventional oxidative hair colors. The formula is free of PPD (p-Phenylenediamine) and other common allergens found in chemical dyes. Many users with sensitive scalps or known color allergies can use Elumen without any problems and no longer have to forego brilliant hair color. This unique combination of coverage and compatibility makes Elumen a true problem-solving hair color for a wide target group.

The Challenge: Difficult Color Removal

An advantage can also be a challenge: Elumen's exceptional durability also means that the color is difficult to remove from the hair. The Magnet Effect anchors the pigments so firmly that they are hardly affected by normal washing or simple color removers. For all those who have found their dream color and want to stick with it, this is a huge plus. However, if you like to change your hair color frequently – an aubergine shade this month, ash blonde the next – you should be aware of this property. A spontaneous switch from a dark Elumen color to blonde is a complex process that should be handled by an experienced hairdresser to avoid hair damage. Elumen is a commitment to a color that you will love – and that will accompany you for a long time. This permanence is a quality feature to consider when choosing a color. Those who choose Elumen are choosing a color that lasts, and lasts, and lasts.

Elumen Return for Color Reduction

What to do if the color result turns out differently than desired or a shade is too intense? For these cases, Goldwell has developed a special solution: Elumen Return. This product is a color reducer specifically designed to release Elumen color pigments from the hair immediately after application. It works without oxidizing or reducing agents and is therefore gentler than a classic color remover. Elumen Return is applied to dry hair and can either reduce the color intensity or remove most of the color, depending on the processing time. It is important to know that Return works best immediately after the coloring process. It is a kind of "eraser" for fresh color results and not a guarantee to completely eliminate an Elumen color that has been worn for months. For a quick correction, however, it is an indispensable tool in the Elumen system, providing peace of mind in case of a color misstep.

Required Products for an Optimal Result

To unlock the full potential of Elumen hair colors and ensure a long-lasting brilliant result, Goldwell recommends using the complete Elumen system. Each product is perfectly coordinated with the physical working principle and contributes to an optimal result. The process optionally starts with Elumen Prepare, a pre-treatment that ideally prepares the hair for the color. After applying the desired Elumen Hair Color, the use of Elumen Lock is essential. This sealant locks the pigments inside the hair and ensures maximum durability. To maintain the color's brilliance between coloring appointments, the right home care is crucial. The Elumen Care series, including shampoo, conditioner, and mask, is specially formulated to reduce fading and preserve the unique shine. Invest in the system to keep your hair color radiant for weeks. Discover our practical Care Bundles and Color Care Sets for an all-around perfect Elumen experience.

FAQ about Elumen Hair Colors

What is the difference between Elumen and Elumen Play?
Elumen is a permanent, physical hair color with extremely long durability. Elumen Play is a semi-permanent, direct-penetrating dye designed for temporary, washable color effects that last for about 10-15 shampoos.

Can I use Elumen on gray hair?
Yes, absolutely. With the special Elumen NN shades, you can achieve up to 100% gray coverage on darker tones, and in a very gentle way.

Is Elumen harmful to my hair?
No, on the contrary. Elumen works without ammonia and oxidation and is considered particularly gentle on the hair. The integrated Repair Effect can even improve the hair structure and provide more shine and a healthier hair feel.

How long does Elumen hair color last?
Elumen is known for its exceptional longevity. The color often lasts for months and tends to grow out rather than fade significantly, especially when the appropriate care products are used.

Do I really need to use Elumen Lock?
Yes. Elumen Lock is a crucial step in the coloring process. It seals the color pigments in the hair, reduces color bleeding, and significantly extends the durability and brilliance. Without Lock, the result will not last as long.