{"product_id":"wella-color-touch-plus-77-07-mittelblond-intensiv-natur-braun-60-ml","title":"Wella Color Touch Plus 77\/07 medium blonde intense natural brown, 60 ml","description":"\u003ch1\u003eWella Color Touch Plus 77\/07 Medium Blonde Intense Natural Brown\u003c\/h1\u003e\n\n\n\u003cp\u003e The Wella Color Touch Plus 77\/07 tint offers an intense, semi-permanent color transformation, ideal for clients who desire vibrant, natural hair color with up to 70% gray coverage. This ammonia-free tint is especially suitable for enhancing the natural tone and depth of the hair while providing impressive shine.\u003c\/p\u003e\n\n\n\u003ch2\u003e Advantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Up to 70% gray coverage\u003c\/li\u003e\n\n\u003cli\u003e Ammonia-free formula\u003c\/li\u003e\n\n\u003cli\u003e Natural, intense color results\u003c\/li\u003e\n\n\u003cli\u003e Lasts up to 24 washes\u003c\/li\u003e\n\n\u003cli\u003e Enhances the tone intensity of the hair\u003c\/li\u003e\n\n\u003cli\u003e Easy application thanks to cream formula\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application:\u003c\/h2\u003e\n\n \u003cp\u003eProtect your skin by wearing gloves and mix Wella Color Touch Plus 77\/07 with the corresponding emulsion in a 1:2 ratio (e.g., 30 g cream + 60 g emulsion). Apply the mixture evenly to washed, towel-dried hair, starting at the roots and working toward the ends. Leave on for 20 minutes without applying heat, but can be extended by 5 minutes if needed.\u003c\/p\u003e\n\n\n\u003ch3\u003e Expert tips:\u003c\/h3\u003e\n\n\u003cp\u003e For particularly intense color results, the application time can be reduced to 15 minutes with heat. Use an application bottle for a more even application and an even more professional result.\u003c\/p\u003e\n\n\n\u003ch2\u003e About the product:\u003c\/h2\u003e\n\n \u003cp\u003eWella Color Touch Plus is known for its diverse, creative color options, perfect for clients who like to change their hair color regularly. This demi-permanent tint combines the benefits of professional hair color with the flexibility of a gentle, ammonia-free color experience. The keratin complex strengthens hair and ensures a healthy appearance.\u003c\/p\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n\u003cp\u003e Wella Professionals is a global leader in hair care and color. For decades, hairdressers and clients alike have trusted Wella's innovative products, which not only deliver outstanding color results but also promote hair health.\u003c\/p\u003e\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468869947659,"sku":"60007707","price":10.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/16516_d0b399bd-0536-4fe0-a0a5-d5d2fa9ae91d.jpg?v=1755252752","url":"https:\/\/deinfriseur.de\/en\/products\/wella-color-touch-plus-77-07-mittelblond-intensiv-natur-braun-60-ml","provider":"deinfriseur.de","version":"1.0","type":"link"}