{"title":"Wella Professionals - Coloration - Color Touch","description":"\u003ch1\u003e Wella Professionals Coloration: Color Touch\u003c\/h1\u003e\n\n \u003cp\u003eDiscover the semi-permanent \u003cstrong\u003eWella Color Touch\u003c\/strong\u003e hair color, which delivers intense, glossy color results. This color range from \u003cstrong\u003eWella Professionals\u003c\/strong\u003e is specially developed to give your hair natural color vibrancy while also providing conditioning properties.\u003c\/p\u003e\n\n\u003ch2\u003e About Wella Professionals Color Touch\u003c\/h2\u003e\n\n\u003cp\u003e The Color Touch range from Wella Professionals combines innovative technology with high-quality ingredients. The ammonia-free formula is gentle on hair while still delivering intense color depth and vibrant radiance. Ideal for clients seeking a natural color refresh or a sophisticated color change.\u003c\/p\u003e\n\n\u003ch3\u003e Product features\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Semi-permanent coloring without ammonia\u003c\/li\u003e\n\n\u003cli\u003e Up to 70% gray coverage\u003c\/li\u003e\n\n\u003cli\u003e With Light2Color Complex for multidimensional shades\u003c\/li\u003e\n\n\u003cli\u003e Ideal for natural shine and intensive color refreshment\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Who is Wella Color Touch suitable for?\u003c\/h3\u003e\n\n \u003cp\u003eThis color is perfect for people who value gentle yet effective hair color. It's especially suitable for hairdressing clients who color their hair regularly and want to keep it healthy and well-groomed.\u003c\/p\u003e\n\n\u003ch4\u003e Instructions for use\u003c\/h4\u003e\n\n\u003cp\u003e Using Wella Color Touch is simple and straightforward. Apply the color to dry hair with a brush and leave it on for 15-20 minutes, depending on the desired result. Then rinse thoroughly and follow with a color care shampoo.\u003c\/p\u003e\n\n\u003ch4\u003e Care instructions\u003c\/h4\u003e\n\n\u003cp\u003e To preserve color vibrancy for longer, we recommend treating your hair regularly with color-preserving care products like \u003cstrong\u003eWella Professionals Color Care Shampoo\u003c\/strong\u003e and Conditioner. This protects the color pigments and ensures long-lasting shine.\u003c\/p\u003e","products":[{"product_id":"wella-color-touch-fresh-up-kit-rich-naturals-10-81-130-ml","title":"Wella Color Touch Fresh Up Kit RICH NATURALS 10\/81, 130 ml","description":"\u003ch1\u003e Wella Color Touch Fresh Up Kit RICH NATURALS 10\/81, 130 ml\u003c\/h1\u003e\n\n\n\u003cp\u003e The Wella Color Touch Fresh Up Kit in the shade Rich Naturals 10\/81 is the ideal solution for those looking for a radiant color refresh or salon-quality root tint at home. This demi-permanent intensive tint provides intense color vibrancy and ultimate shine for up to 28 washes.\u003c\/p\u003e\n\n\n\u003ch2\u003e Advantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Radiant color intensity and shine for up to 28 washes\u003c\/li\u003e\n\n\u003cli\u003e Up to 50% gray coverage\u003c\/li\u003e\n\n   \u003cli\u003eAmmonia and silicone-free formula for extra gentle application\u003c\/li\u003e\n\n\u003cli\u003e Includes Color Brilliance Mask with lime caviar and vitamin E for an improved hair surface and more color shine\u003c\/li\u003e\n\n\u003cli\u003e Easy and quick application in just 20 minutes\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application:\u003c\/h2\u003e\n\n\u003cp\u003e Wash and dry your hair. Put on the gloves, unscrew the emulsion cap, and squeeze the color cream into the bottle. Shake the bottle well to mix the two ingredients. Start by applying in the center of your head and work backwards and then toward your face. Leave the color on for 20 minutes. Then rinse the color out with warm water and apply the Color Brilliance Mask. Leave it on for 5 minutes, then rinse thoroughly.\u003c\/p\u003e\n\n\n\u003ch3\u003e Expert tip:\u003c\/h3\u003e\n\n\u003cp\u003e To maintain color intensity and shine for as long as possible, we recommend using Wella Professionals Color Brilliance Shampoo and Conditioner after coloring your hair.\u003c\/p\u003e\n\n\n \u003ch2\u003eAbout the product:\u003c\/h2\u003e\n\n\u003cp\u003e The Wella Color Touch Fresh Up Kit Rich Naturals 10\/81 is a salon-exclusive product that allows you to achieve intense and vibrant color without the long-term commitment of permanent coloring. Ideal for those seeking a gentle yet effective solution for gray hair or those looking to refresh their hair color between salon visits.\u003c\/p\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n\u003cp\u003e Wella Professionals is a global leader in professional hair care and color. For decades, hairdressers and consumers alike have trusted Wella's innovative products, known for their high quality and reliability.\u003c\/p\u003e\n\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468861722891,"sku":"34881081","price":11.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/wella-professionals-color-touch-fresh-up-kit-rich-naturals-10-81-hell-lichtblond-perl-asch-130ml.webp?v=1755252773"},{"product_id":"wella-color-touch-fresh-up-kit-rich-naturals-9-97-130-ml","title":"Wella Color Touch Fresh Up Kit RICH NATURALS 9\/97, 130 ml","description":"\u003ch1\u003e Wella Color Touch Fresh Up Kit RICH NATURALS 9\/97, 130 ml\u003c\/h1\u003e\n\n\n \u003cp\u003eThe Wella Color Touch Fresh Up Kit in the shade Rich Naturals 9\/97 is the perfect solution for anyone who wants to refresh their hair color between salon visits. This semi-permanent intensive tint offers brilliant color intensity and radiant shine for up to 28 washes. Ideal for a color refresh or to conceal the first gray hairs.\u003c\/p\u003e\n\n\n\u003ch2\u003e Product features:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Intensive tint without ammonia for gentle, yet intense color results\u003c\/li\u003e\n\n\u003cli\u003e Shade: Rich Naturals 9\/97 – Light Blonde Cendré Brown\u003c\/li\u003e\n\n\u003cli\u003e Offers up to 50% gray coverage\u003c\/li\u003e\n\n\u003cli\u003e Cares for the hair during coloring thanks to the integrated care complex with vitamin E\u003c\/li\u003e\n\n\u003cli\u003e Easy to use, ideal for color refreshment at home\u003c\/li\u003e\n\n\u003cli\u003e Gives hair brilliant shine and vibrant color reflections\u003c\/li\u003e\n\n\u003cli\u003e Suitable for all hair types\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application of the product:\u003c\/h2\u003e\n\n \u003cp\u003eApply the product evenly to towel-dried hair. Leave the intensive tint on for 20 minutes, or up to 30 minutes for more intense results. Then rinse thoroughly and style your hair as usual.\u003c\/p\u003e\n\n\n\u003ch3\u003e Expert tips:\u003c\/h3\u003e\n\n\u003cp\u003e For a particularly intense color result, apply the product to dry hair. Combine with a color shine shampoo for extended wear and extra shine.\u003c\/p\u003e\n\n\n\u003ch2\u003e Advantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Intense shine and vibrant color\u003c\/li\u003e\n\n\u003cli\u003e Easy to use at home\u003c\/li\u003e\n\n\u003cli\u003e Grey hair coverage up to 50%\u003c\/li\u003e\n\n\u003cli\u003e Ammonia-free formula, gentle on hair\u003c\/li\u003e\n\n\u003cli\u003e Integrated care complex for smooth hair\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n\u003cp\u003e Wella Professionals has been a leading brand in the hair care industry for decades and is known for innovative color technologies and high-quality products. With the Color Touch range, Wella offers a wide range of tints that provide vibrant, long-lasting color while caring for the hair structure.\u003c\/p\u003e\n\n \n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468861886731,"sku":"3488997","price":11.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/wella-professionals-color-touch-fresh-up-kit-rich-naturals-9-97-lichtblond-cendre-braun-130ml.webp?v=1755252771"},{"product_id":"wella-color-touch-fresh-up-kit-rich-naturals-9-16-130-ml","title":"Wella Color Touch Fresh Up Kit RICH NATURALS 9\/16, 130 ml","description":"\u003ch1\u003e Wella Color Touch Fresh Up Kit RICH NATURALS 9\/16, 130 ml\u003c\/h1\u003e\n\n\n\u003cp\u003e The Wella Color Touch Fresh Up Kit RICH NATURALS 9\/16 is the ideal solution for those seeking a subtle yet striking hair color refresh. This ammonia-free demi-permanent tint delivers intense color vibrancy and long-lasting shine for up to 28 washes. Perfect for anyone who wants a professional color touch-up at home.\u003c\/p\u003e\n\n\n\u003ch2\u003e Product features:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eAmmonia-free:\u003c\/strong\u003e Gentle formula that protects hair.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eUp to 50% gray coverage:\u003c\/strong\u003e Ideal for light gray coverage.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eRadiant color intensity:\u003c\/strong\u003e Provides intense shine and vibrant colors.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eEnriched with keratin:\u003c\/strong\u003e Protects and nourishes hair during use.\u003c\/li\u003e\n\n\u003cli\u003e \n\u003cstrong\u003eIncludes Color Brilliance Mask:\u003c\/strong\u003e With lime caviar and vitamin E for additional care after coloring.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eEasy to use at home:\u003c\/strong\u003e Ready-to-use box for effortless application.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application of the product:\u003c\/h2\u003e\n\n\u003cp\u003e For optimal results, wash and towel-dry your hair. Wearing gloves, mix the color cream with the developer in the applicator bottle. Shake the bottle well and start applying in the center of your head, working backward and then forward. Leave the color on for 20 minutes, then rinse thoroughly with warm water. Finally, apply the Wella Color Brilliance Mask, massage in, and rinse after 5 minutes.\u003c\/p\u003e\n\n\n\u003ch3\u003e Expert tips:\u003c\/h3\u003e\n\n\u003cp\u003e For long-lasting color freshness, we recommend using Wella Professionals Color Brilliance Shampoo \u0026amp; Conditioner after application. This helps seal the color and maintain shine.\u003c\/p\u003e\n\n\n \u003ch2\u003eAdvantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Professional results in your home\u003c\/li\u003e\n\n\u003cli\u003e Free from ammonia and silicones\u003c\/li\u003e\n\n\u003cli\u003e Nourishes and protects hair with keratin and vitamins\u003c\/li\u003e\n\n\u003cli\u003e Perfect color refresh for up to 28 washes\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n\u003cp\u003e Wella Professionals has been one of the leading brands in hair care and color for decades. Its innovative products are specifically tailored to the needs of hairdressers and consumers and stand for quality and performance. The Color Touch series offers a variety of shades and solutions for anyone seeking a gentle yet effective color transformation.\u003c\/p\u003e\n\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468862083339,"sku":"3488916","price":11.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/wella-professionals-color-touch-fresh-up-kit-rich-naturals-9-16-lichtblond-asch-violett-130ml.webp?v=1755252770"},{"product_id":"wella-color-touch-fresh-up-kit-rich-naturals-8-81-130-ml","title":"Wella Color Touch Fresh Up Kit RICH NATURALS 8\/81, 130 ml","description":"\u003ch1\u003e Wella Color Touch Fresh Up Kit RICH NATURALS 8\/81, 130 ml\u003c\/h1\u003e\n\n\n \u003cp\u003eThe Wella Color Touch Fresh Up Kit in the shade RICH NATURALS 8\/81 is the perfect choice for a gentle color refresh and intensive toning treatment that will transform your hair into a radiant light blonde with a cool pearl ash tone. This professional kit provides everything you need for quick and easy at-home application to refresh your hair color and preserve it for up to 28 washes.\u003c\/p\u003e\n\n\n\u003ch2\u003e Product features:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Ammonia-free formula for gentle tinting\u003c\/li\u003e\n\n\u003cli\u003e Up to 50% gray coverage for a natural result\u003c\/li\u003e\n\n\u003cli\u003e Contains a 40 ml Color Touch tube and 80 ml developer emulsion (1.9%)\u003c\/li\u003e\n\n\u003cli\u003e Additional 10 ml Color Brilliance Mask with lime caviar and vitamin E for extra shine\u003c\/li\u003e\n\n\u003cli\u003e Long-lasting color brilliance and intense shine\u003c\/li\u003e\n\n\u003cli\u003e Ideal for refreshing existing hair colors or covering regrown roots\u003c\/li\u003e\n\n\u003cli\u003e Easy to use thanks to detailed step-by-step instructions\u003c\/li\u003e\n\n   \u003cli\u003eFree from silicones for a natural hair feel\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application of the product:\u003c\/h2\u003e\n\n\u003cp\u003e Wash and dry your hair before use. Put on the included gloves, mix the color cream with the developer, and shake the bottle thoroughly. Apply the mixture directly to towel-dried hair, starting at the roots. Comb through the hair to distribute the color evenly and leave it on for 20 minutes. Rinse thoroughly and apply the Color Brilliance Mask to perfect the result.\u003c\/p\u003e\n\n\n\u003ch3\u003e Expert tips:\u003c\/h3\u003e\n\n\u003cp\u003e For a particularly intense and long-lasting color result, you can apply light heat to the color while it's working. After use, use Wella Professionals Color Brilliance Shampoo and Conditioner to maintain color intensity for as long as possible.\u003c\/p\u003e\n\n\n\u003ch2\u003e Advantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Quick and easy application at home\u003c\/li\u003e\n\n   \u003cli\u003eRadiant shine and intense color brilliance\u003c\/li\u003e\n\n\u003cli\u003e Lasts up to 28 washes\u003c\/li\u003e\n\n\u003cli\u003e Suitable for all hair types, especially blonde hair\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n\u003cp\u003e Wella Professionals is a globally recognized brand in professional hair care and coloring. With innovative products like the Color Touch Fresh Up Kit, Wella offers high-quality solutions for salon and home use, tailored to the individual needs of hairdressers and consumers.\u003c\/p\u003e\n\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468862312715,"sku":"3488881","price":11.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/wella-professionals-color-touch-fresh-up-kit-rich-naturals-8-81-hellblond-perl-asch-130ml.webp?v=1755252769"},{"product_id":"wella-color-touch-fresh-up-kit-pure-naturals-8-0-130-ml","title":"Wella Color Touch Fresh Up Kit PURE NATURALS 8\/0, 130 ml","description":"\u003ch1\u003e Wella Color Touch Fresh Up Kit PURE NATURALS 8\/0, 130 ml\u003c\/h1\u003e\n\n\n\u003cp\u003e The Wella Color Touch Fresh Up Kit in the shade PURE NATURALS 8\/0 offers a gentle yet effective way to tone and refresh your hair. This demi-permanent color system is ideal for those who want to refresh their hair between salon visits without the stress of permanent color.\u003c\/p\u003e\n\n\n\u003ch2\u003e Product features:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e \n\u003cstrong\u003eRadiant color intensity:\u003c\/strong\u003e Gives your hair a vibrant shine and intense color that lasts up to 28 washes.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eGray coverage:\u003c\/strong\u003e Covers up to 50% of gray hair, ideal for initial gray coverage.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eGentle formula:\u003c\/strong\u003e Free from ammonia and silicones, which means the hair is treated particularly gently.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eFast application:\u003c\/strong\u003e This kit achieves professional results in just 20 minutes – perfect for a quick color refresh at home.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eNourishing aftercare:\u003c\/strong\u003e Contains a Color Brilliance mask with lime caviar and vitamin E, which nourishes the hair after coloring and ensures long-lasting color intensity.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application of the product:\u003c\/h2\u003e\n\n\u003cp\u003e The Color Touch Fresh Up Kit is easy to use:\u003c\/p\u003e\n\n\u003col\u003e\n\n\u003cli\u003e Wash and dry your hair. Put on the included gloves.\u003c\/li\u003e\n\n\u003cli\u003e Mix the color cream with the developer in the enclosed bottle. Shake well until the mixture is homogeneous.\u003c\/li\u003e\n\n   \u003cli\u003eApply the mixture evenly to your hair, starting at the crown and working your way down to the ends.\u003c\/li\u003e\n\n\u003cli\u003e After a contact time of 20 minutes, rinse thoroughly with warm water.\u003c\/li\u003e\n\n\u003cli\u003e Then apply the Color Brilliance mask, leave on for 5 minutes and rinse thoroughly again.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\n\u003ch3\u003e Expert tips:\u003c\/h3\u003e\n\n\u003cp\u003e For optimal results, after using the Fresh Up Kit, you should regularly use Wella Professionals Color Brilliance Shampoo and Conditioner to maintain color brilliance.\u003c\/p\u003e\n\n\n\u003ch2\u003e Advantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Vibrant, long-lasting color and shine.\u003c\/li\u003e\n\n\u003cli\u003e Up to 50% gray coverage without ammonia.\u003c\/li\u003e\n\n\u003cli\u003e Easy and quick application for home.\u003c\/li\u003e\n\n\u003cli\u003e Includes nourishing Color Brilliance mask for extra shine.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n \u003cp\u003eFor decades, Wella Professionals has stood for high-quality hair care and coloring products that deliver the best results both in salons and for at-home use. The Color Touch series is particularly popular for its ammonia-free formulas and the ability to regularly vary hair color without damaging the hair.\u003c\/p\u003e\n\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468862509323,"sku":"348880","price":11.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/wella-professionals-color-touch-fresh-up-kit-pure-naturals-8-0-helblond-130ml.webp?v=1755252768"},{"product_id":"wella-color-touch-fresh-up-kit-rich-naturals-7-1-130-ml","title":"Wella Color Touch Fresh Up Kit RICH NATURALS 7\/1, 130 ml","description":"\u003ch1\u003e Wella Color Touch Fresh Up Kit RICH NATURALS 7\/1, 130 ml\u003c\/h1\u003e\n\n\n\u003cp\u003e The Wella Color Touch Fresh Up Kit in the shade RICH NATURALS 7\/1 offers you a professional, ammonia-free intensive color at home. It's ideal for giving your hair radiant shine and vibrant color intensity that lasts up to 28 washes. The specially developed formula provides up to 50% gray coverage and neutralizes unwanted warm undertones, resulting in a natural, cool-toned medium blonde.\u003c\/p\u003e\n\n\n\u003ch2\u003e Advantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n   \u003cli\u003eProfessional salon quality for home\u003c\/li\u003e\n\n\u003cli\u003e Up to 50% gray coverage\u003c\/li\u003e\n\n\u003cli\u003e Radiant shine and intense color for up to 28 washes\u003c\/li\u003e\n\n\u003cli\u003e Free from ammonia and silicones\u003c\/li\u003e\n\n\u003cli\u003e Easy application thanks to the integrated applicator bottle\u003c\/li\u003e\n\n\u003cli\u003e With vitamin E and lime caviar for extra care\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application:\u003c\/h2\u003e\n\n\u003cp\u003e Using the Wella Color Touch Fresh Up Kit is incredibly easy:\u003c\/p\u003e\n\n\u003col\u003e\n\n\u003cli\u003e Wash your hair and towel dry it.\u003c\/li\u003e\n\n\u003cli\u003e Put on gloves, open the color tube, and squeeze the cream into the applicator bottle. Shake well.\u003c\/li\u003e\n\n\u003cli\u003e Apply the mixture directly to the hair, starting in the middle of the head and working your way to the ends.\u003c\/li\u003e\n\n\u003cli\u003e Leave the color on for 20 minutes.\u003c\/li\u003e\n\n\u003cli\u003e Rinse with warm water and then apply the Wella Color Brilliance Mask to seal the color.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\n\u003ch3\u003e Expert tips:\u003c\/h3\u003e\n\n \u003cp\u003eFor best results after using the Wella Color Touch Fresh Up Kit, we recommend using Wella Professionals Color Brilliance Shampoo and Conditioner. These products help keep your hair color vibrant and maximize shine.\u003c\/p\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n\u003cp\u003e Wella Professionals is known worldwide for its premium hair color products, which are valued by both professionals and consumers. With innovative formulas and a deep understanding of the needs of different hair types, Wella has been setting standards in the hairdressing industry for decades.\u003c\/p\u003e\n\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468862705931,"sku":"348871","price":11.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/wella-professionals-color-touch-fresh-up-kit-rich-naturals-7-1-mittelblond-asch-130ml.webp?v=1755252767"},{"product_id":"wella-color-touch-fresh-up-kit-pure-naturals-7-0-130-ml","title":"Wella Color Touch Fresh Up Kit PURE NATURALS 7\/0, 130 ml","description":"\u003ch1\u003e Wella Color Touch Fresh Up Kit PURE NATURALS 7\/0, 130 ml\u003c\/h1\u003e\n\n\n \u003cp\u003eThe Wella Color Touch Fresh Up Kit in the shade PURE NATURALS 7\/0 is the perfect solution for those who want to refresh their hair color while enjoying natural shine and intense tones. This product offers salon-like results for at-home use and is ideal for root touch-ups or a gentle, ammonia-free color refresh.\u003c\/p\u003e\n\n\n\u003ch2\u003e Product features:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Ammonia-free formula for particularly gentle application\u003c\/li\u003e\n\n\u003cli\u003e Up to 50% gray coverage, ideal for refreshing natural tones\u003c\/li\u003e\n\n\u003cli\u003e Radiant color intensity and shine for up to 28 washes\u003c\/li\u003e\n\n\u003cli\u003e Includes Color Brilliance Mask with lime caviar and vitamin E for an improved hair surface and lasting color brilliance\u003c\/li\u003e\n\n\u003cli\u003e Easy to use – everything you need is included in the kit\u003c\/li\u003e\n\n\u003cli\u003e Free from silicones\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application of the product:\u003c\/h2\u003e\n\n\u003cp\u003e The Color Touch Fresh Up Kit is quick and easy to apply. Simply follow these steps for optimal results:\u003c\/p\u003e\n\n\u003col\u003e\n\n   \u003cli\u003eWash and dry your hair before beginning the application. Put on the enclosed gloves.\u003c\/li\u003e\n\n\u003cli\u003e Open the emulsion bottle and pour in the color cream from the tube. Close the bottle and shake well until the mixture is homogeneous.\u003c\/li\u003e\n\n\u003cli\u003e Apply the color to the hair using the applicator bottle, starting in the middle of the head and working backwards and then forwards.\u003c\/li\u003e\n\n\u003cli\u003e Leave the color on for 20 minutes.\u003c\/li\u003e\n\n\u003cli\u003e Rinse out the color with warm water and apply the included Color Brilliance Mask. Leave it on for 5 minutes, then rinse thoroughly.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\n\u003ch2\u003e Advantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Easy to use at home\u003c\/li\u003e\n\n\u003cli\u003e Gentle care formula that protects and cares for the hair\u003c\/li\u003e\n\n\u003cli\u003e Long-lasting results with radiant shine\u003c\/li\u003e\n\n\u003cli\u003e Ideal for refreshing natural tones and covering gray\u003c\/li\u003e\n\n\u003cli\u003e High-quality salon care for your home\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n \u003cp\u003eWella Professionals is a global leader in professional hair care products. With a decades-long heritage, Wella offers products tailored to the needs of hairdressers and consumers to achieve the best results. Wella's Color Touch range is known for its gentle, ammonia-free formulas that deliver radiant, multidimensional color results.\u003c\/p\u003e\n\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468863099147,"sku":"348870","price":11.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/wella-professionals-color-touch-fresh-up-kit-pure-naturals-7-0-mittelblond-130ml.webp?v=1755252766"},{"product_id":"wella-color-touch-fresh-up-kit-deep-browns-6-71-130-ml","title":"Wella Color Touch Fresh Up Kit DEEP BROWNS 6\/71, 130 ml","description":"\u003ch1\u003e Wella Color Touch Fresh Up Kit DEEP BROWNS 6\/71, 130 ml\u003c\/h1\u003e\n\n\n\u003cp\u003e The Wella Color Touch Fresh Up Kit Deep Browns 6\/71 offers a professional hair color for at-home use. The gentle, ammonia- and silicone-free formula ensures radiant color intensity and ultimate shine that lasts up to 28 washes. This kit is perfect for refreshing hair color and concealing gray hair, delivering salon-quality results in just 20 minutes.\u003c\/p\u003e\n\n\n\u003ch2\u003e Advantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n   \u003cli\u003eIntense color brilliance and shine for up to 28 washes\u003c\/li\u003e\n\n\u003cli\u003e Up to 50% gray coverage\u003c\/li\u003e\n\n\u003cli\u003e Ammonia and silicone-free formula\u003c\/li\u003e\n\n\u003cli\u003e Professional results in just 20 minutes\u003c\/li\u003e\n\n\u003cli\u003e Includes nourishing Color Brilliance Mask with lime caviar and vitamin E\u003c\/li\u003e\n\n\u003cli\u003e Easy application for a color refresh at home\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application:\u003c\/h2\u003e\n\n \u003cp\u003eFirst, wash and dry your hair. Put on the gloves provided. Open the color tube and squeeze the cream into the emulsion bottle. After closing the bottle, shake vigorously until both ingredients are well mixed. Immediately apply the color mass, starting on the top of your head and working backward and then forward towards your face. Comb through your hair to distribute the color evenly. Leave the color on for 20 minutes and then rinse with warm water. Finally, apply the Color Brilliance Mask, massage it in, and leave it on for 5 minutes before rinsing thoroughly.\u003c\/p\u003e\n\n\n\u003ch3\u003e Expert tips:\u003c\/h3\u003e\n\n\u003cp\u003e For optimal results and long-lasting color freshness, we recommend using the Wella Professionals Color Brilliance Shampoo \u0026amp; Conditioner after using the Color Touch Fresh Up Kit.\u003c\/p\u003e\n\n\n\u003ch2\u003e About the product:\u003c\/h2\u003e\n\n \u003cp\u003eWella's Color Touch Fresh Up Kit is ideal for anyone looking for an intensive color refresh at home. The gentle formula, free from ammonia and silicones, ensures a gentle tint while delivering radiant color intensity and shine. With up to 50% gray coverage, it's also ideal for concealing the first gray hairs and maintaining a youthful appearance.\u003c\/p\u003e\n\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468863656203,"sku":"3488671","price":11.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/wella-professionals-color-touch-fresh-up-kit-deep-browns-6-7-dunkelblond-braun-130ml_05c1a30f-fdcc-4772-8f34-f0aa93e4beb1.webp?v=1755252764"},{"product_id":"wella-color-touch-fresh-up-kit-deep-browns-6-7-130-ml","title":"Wella Color Touch Fresh Up Kit DEEP BROWNS 6\/7, 130 ml","description":"\u003ch1\u003e Wella Color Touch Fresh Up Kit DEEP BROWNS 6\/7, 130 ml\u003c\/h1\u003e\n\n\n\u003cp\u003e The Wella Color Touch Fresh Up Kit in the shade DEEP BROWNS 6\/7 offers you the opportunity to refresh your hair color between salon visits and achieve radiant results with a professional finish. It's easy to use and ideal for anyone looking to refresh their hair color or cover their roots with a rich dark brown.\u003c\/p\u003e\n\n\n\u003ch2\u003e Advantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e \n\u003cstrong\u003eRadiant color intensity:\u003c\/strong\u003e Provides vibrant and shiny color results that last up to 28 washes.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eUp to 50% gray coverage:\u003c\/strong\u003e Effectively covers gray hair and provides a natural result.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eGentle formula:\u003c\/strong\u003e Free from ammonia and silicones, for gentle application without damaging the hair structure.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eCare mask included:\u003c\/strong\u003e The enclosed Color Brilliance mask with lime caviar and vitamin E nourishes the hair after coloring and enhances the color shine.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eProfessional results at home:\u003c\/strong\u003e Experience salon-like results from the comfort of your own home in just 20 minutes.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application:\u003c\/h2\u003e\n\n\u003col\u003e\n\n\u003cli\u003e Wash your hair and towel dry it.\u003c\/li\u003e\n\n\u003cli\u003e Put on the enclosed gloves and mix the tint with the developer according to the instructions.\u003c\/li\u003e\n\n\u003cli\u003e Apply the mixture starting from the middle of the head and working your way down to the tips.\u003c\/li\u003e\n\n   \u003cli\u003eLeave the color on for 20 minutes and then rinse thoroughly with warm water.\u003c\/li\u003e\n\n\u003cli\u003e Apply the Color Brilliance mask, leave it on for 5 minutes and rinse your hair thoroughly again.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\n\u003ch3\u003e Expert tips:\u003c\/h3\u003e\n\n\u003cp\u003e For best results, use Wella Professionals Color Brilliance Shampoo and Conditioner to keep the color bright for longer and provide optimal hair care.\u003c\/p\u003e\n\n\n\u003ch2\u003e GOOD TO KNOW:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Perfect for a gentle color refresh without permanently coloring the hair.\u003c\/li\u003e\n\n\u003cli\u003e Suitable for covering gray hair and intensifying your own hair color.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n\u003cp\u003e Wella Professionals is a leading brand in hair care and hair color, known for its innovative products and professional quality. The Color Touch series offers a wide range of demi-permanent colors that allow you maximum flexibility and color variety without causing long-term damage to your hair.\u003c\/p\u003e\n\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468864147723,"sku":"348867","price":11.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/wella-professionals-color-touch-fresh-up-kit-deep-browns-6-7-dunkelblond-braun-130ml.webp?v=1755252763"},{"product_id":"wella-color-touch-fresh-up-kit-pure-naturals-6-0-130-ml","title":"Wella Color Touch Fresh Up Kit PURE NATURALS 6\/0, 130 ml","description":"\u003ch1\u003e Wella Color Touch Fresh Up Kit PURE NATURALS 6\/0, 130 ml\u003c\/h1\u003e\n\n\n\u003cp\u003e The Wella Color Touch Fresh Up Kit in shade 6\/0 from the PURE NATURALS range is the ideal solution for a professional color refresh at home. This demi-permanent hair coloring kit offers intense, natural color vibrancy and covers up to 50% of gray hair – completely ammonia and silicone-free. The gentle formula ensures radiant shine and a gentle color refresh that lasts for up to 28 washes.\u003c\/p\u003e\n\n\n\u003ch2\u003e Advantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Radiant color intensity and shine for up to 28 washes\u003c\/li\u003e\n\n\u003cli\u003e Covers up to 50% of grey hair\u003c\/li\u003e\n\n\u003cli\u003e Free from ammonia and silicones for gentle application\u003c\/li\u003e\n\n\u003cli\u003e Easy application for professional results at home\u003c\/li\u003e\n\n\u003cli\u003e Includes Color Brilliance Mask for extra care after coloring\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application:\u003c\/h2\u003e\n\n\u003cp\u003e For best results, follow these simple steps:\u003c\/p\u003e\n\n\u003col\u003e\n\n     \u003cli\u003eWash and dry your hair thoroughly. Put on the included gloves.\u003c\/li\u003e\n\n\u003cli\u003e Open the color tube and squeeze the color cream into the bottle containing the developer emulsion. Shake the bottle well to mix the two components.\u003c\/li\u003e\n\n\u003cli\u003e Immediately apply the mixture to the middle and back sections of your hair, then work your way toward your face. Use a comb to distribute the color evenly.\u003c\/li\u003e\n\n\u003cli\u003e Leave the color on for 20 minutes.\u003c\/li\u003e\n\n\u003cli\u003e Rinse your hair thoroughly with warm water and then apply the Wella Color Brilliance Mask. Leave it on for 5 minutes and then rinse thoroughly.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\n\u003ch3\u003e Expert tips:\u003c\/h3\u003e\n\n\u003cp\u003e After using the kit, use Wella Color Brilliance Shampoo and Conditioner to maintain the vibrancy of the color for as long as possible.\u003c\/p\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n   \u003cp\u003eWella Professionals is a leading brand in the hair care industry, synonymous with innovative products that are valued by both professional hairdressers and consumers. With over 140 years of experience, Wella offers solutions for all hair types and needs.\u003c\/p\u003e\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468864704779,"sku":"348860","price":11.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/wella-professionals-color-touch-fresh-up-kit-pure-naturals-6-0-dunkelblond-130ml.webp?v=1755252762"},{"product_id":"wella-color-touch-fresh-up-kit-vibrant-reds-55-65-130-ml","title":"Wella Color Touch Fresh Up Kit VIBRANT REDS 55\/65, 130 ml","description":"\u003ch1\u003e Wella Color Touch Fresh Up Kit VIBRANT REDS 55\/65, 130 ml\u003c\/h1\u003e\n\n\n\u003cp\u003e The Wella Color Touch Fresh Up Kit in the shade VIBRANT REDS 55\/65 is the ideal choice for anyone looking to give their hair an intense color boost and vibrant red tones. This kit offers a gentle demi-permanent hair coloring treatment specifically developed for home use to achieve professional results.\u003c\/p\u003e\n\n\n\u003ch2\u003e Advantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eRadiant color intensity:\u003c\/strong\u003e Gives your hair intense, vibrant color and brilliant shine for up to 28 washes.\u003c\/li\u003e\n\n\u003cli\u003e \n\u003cstrong\u003eGentle formula:\u003c\/strong\u003e Free from ammonia and silicones, which puts less strain on the hair and keeps it healthy and shiny.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eGray coverage:\u003c\/strong\u003e Covers up to 50% of gray hair so you can enjoy a fresh, even look.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eEasy to use:\u003c\/strong\u003e The kit contains everything you need for easy application at home, including gloves and detailed instructions.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eAdditional care:\u003c\/strong\u003e With the included Color Brilliance Mask, enriched with lime caviar and vitamin E, the hair is optimally cared for after coloring and protected from fading.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application:\u003c\/h2\u003e\n\n\u003cp\u003e Apply the color to towel-dried or dry hair:\u003c\/p\u003e\n\n\u003col\u003e\n\n\u003cli\u003e Wash and dry your hair before use.\u003c\/li\u003e\n\n\u003cli\u003e Mix the color cream with the developer by pressing the tube into the application bottle and shaking well.\u003c\/li\u003e\n\n   \u003cli\u003eApply the mixture first to the roots and then distribute it evenly over the lengths and ends.\u003c\/li\u003e\n\n\u003cli\u003e Leave the color on for 20 minutes.\u003c\/li\u003e\n\n\u003cli\u003e Rinse the color thoroughly with warm water and then apply the Color Brilliance Mask, leave it on for 5 minutes and then rinse it thoroughly.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\n\u003ch3\u003e Expert tips:\u003c\/h3\u003e\n\n\u003cp\u003e For long-lasting color vibrancy, we recommend using Wella Professionals Color Brilliance Shampoo and Conditioner after use. These products help seal in the color and keep the hair soft.\u003c\/p\u003e\n\n\n\u003ch2\u003e GOOD TO KNOW:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e The ammonia-free approach of this product makes it particularly gentle and less damaging to the hair structure.\u003c\/li\u003e\n\n\u003cli\u003e Its ease of use makes it perfect for anyone who wants to do a professional color refresh at home.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n \u003cp\u003eWella Professionals is one of the leading brands in hair coloring and hair care, offering high-quality products for both salon and home use. With a wide range of shades and innovative formulas, Wella is the first choice for anyone seeking brilliant and long-lasting color results.\u003c\/p\u003e\n\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468865065227,"sku":"34885565","price":11.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/wella-professionals-color-touch-fresh-up-kit-vibrant-reds-55-65-hellbraun-intensiv-violett-mahagoni-130ml.webp?v=1755252761"},{"product_id":"wella-color-touch-fresh-up-kit-purenaturals-5-0-130-ml","title":"Wella Color Touch Fresh Up Kit PURENATURALS 5\/0, 130 ml","description":"\u003ch1\u003e Wella Color Touch Fresh Up Kit PURENATURALS 5\/0, 130 ml\u003c\/h1\u003e\n\n\n\u003cp\u003e The Wella Color Touch Fresh Up Kit PURENATURALS in color 5\/0 (Light Brown) offers you a simple and professional way to refresh your hair color at home. This demi-permanent tint ensures intense color vibrancy and shiny hair that lasts up to 28 washes. Ideal for refreshing roots and concealing gray hair with up to 50% gray coverage.\u003c\/p\u003e\n\n\n\u003ch2\u003e Product features:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Radiant color intensity and shine for up to 28 washes\u003c\/li\u003e\n\n   \u003cli\u003eUp to 50% gray coverage\u003c\/li\u003e\n\n\u003cli\u003e Free from ammonia and silicones\u003c\/li\u003e\n\n\u003cli\u003e Contains the exclusive Light²Color Complex for intense luminosity\u003c\/li\u003e\n\n\u003cli\u003e Easy to use at home with professional results in just 20 minutes\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application of the product:\u003c\/h2\u003e\n\n\u003cp\u003e First, wash and dry your hair thoroughly. Wearing the included gloves, mix the color tube with the developer in the bottle. Shake the bottle well and immediately begin applying the mixture, starting at the top of your head. Distribute the color evenly and leave it on for 20 minutes. Rinse your hair thoroughly with warm water and then apply the Wella Color Brilliance Mask to seal the result.\u003c\/p\u003e\n\n\n\u003ch3\u003e Expert tips:\u003c\/h3\u003e\n\n\u003cp\u003e For optimal results, we recommend using Wella Professionals Color Brilliance Shampoo and Conditioner after use to preserve color intensity and shine for as long as possible.\u003c\/p\u003e\n\n\n\u003ch2\u003e Advantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n   \u003cli\u003eProfessional results even at home\u003c\/li\u003e\n\n\u003cli\u003e Long-lasting shine and intense color brilliance\u003c\/li\u003e\n\n\u003cli\u003e Simple and quick application\u003c\/li\u003e\n\n\u003cli\u003e Nourishing aftercare with the included mask containing lime caviar and vitamin E\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n\u003cp\u003e Wella Professionals is one of the leading brands in professional hair care and color. With the Color Touch Fresh Up Kit, Wella offers a high-quality solution for anyone who wants to refresh their hair color at home while maintaining the shine and health of their hair.\u003c\/p\u003e\n\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468865327371,"sku":"348850","price":11.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/wella-professionals-color-touch-fresh-up-kit-pure-naturals-5-0-hellbraun-130ml.webp?v=1755252760"},{"product_id":"wella-color-touch-fresh-up-kit-deep-browns-4-77-130-ml","title":"Wella Color Touch Fresh Up Kit DEEP BROWNS 4\/77, 130 ml","description":"\u003ch1\u003e Wella Color Touch Fresh Up Kit DEEP BROWNS 4\/77, 130 ml\u003c\/h1\u003e\n\n\n \u003cp\u003eThe Wella Color Touch Fresh Up Kit in the shade DEEP BROWNS 4\/77 offers you the opportunity to easily refresh your hair color at home with professional quality. This intensive tint provides radiant color intensity and shine that lasts for up to 28 washes. Ideal for refreshing hair color and covering gray hair with up to 50% coverage.\u003c\/p\u003e\n\n\n\u003ch2\u003e Product features:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eRadiant color intensity and shine:\u003c\/strong\u003e Lasts up to 28 washes.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eGray hair coverage:\u003c\/strong\u003e Covers up to 50% of gray hair.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eGentle on the scalp:\u003c\/strong\u003e Free from ammonia and silicones.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eCare and protection:\u003c\/strong\u003e Contains the Wella Color Brilliance Mask with lime caviar and vitamin E for an improved hair surface and more color shine.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eEasy to use:\u003c\/strong\u003e The kit contains everything you need for application, including gloves and detailed instructions.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application of the product:\u003c\/h2\u003e\n\n \u003cp\u003eThe kit is ideal for quick and easy application at home:\u003c\/p\u003e\n\n\u003col\u003e\n\n\u003cli\u003e Wash and dry your hair. Put on the included gloves.\u003c\/li\u003e\n\n\u003cli\u003e Mix the color cream with the developer according to the instructions.\u003c\/li\u003e\n\n\u003cli\u003e Apply the mixture evenly to your hair and leave it on for 20 minutes.\u003c\/li\u003e\n\n\u003cli\u003e Rinse the paint thoroughly with warm water.\u003c\/li\u003e\n\n\u003cli\u003e Apply the Wella Color Brilliance Mask, leave it on for 5 minutes and then rinse thoroughly.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\n\u003ch2\u003e Expert tips:\u003c\/h2\u003e\n\n\u003cp\u003e For optimal results, follow with the Wella Professionals Color Brilliance Shampoo and Conditioner after using the Color Touch Fresh Up Kit. These products help preserve color intensity for longer and provide additional hair care.\u003c\/p\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n \u003cp\u003eFor decades, Wella Professionals has stood for high-quality hair care and hair coloring products that deliver the best results both in salons and at home. The Color Touch line offers professional intensive tints that are easy to apply and enhance hair with brilliant color and a natural shine.\u003c\/p\u003e\n\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468865851659,"sku":"3488477","price":11.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/wella-professionals-color-touch-fresh-up-kit-deep-browns-4-77-mittelbraun-braun-intensiv-130ml.webp?v=1755252759"},{"product_id":"wella-color-touch-fresh-up-kit-pure-naturals-4-0-130-ml","title":"Wella Color Touch Fresh Up Kit PURE NATURALS 4\/0, 130 ml","description":"\u003ch1\u003e Wella Color Touch Fresh Up Kit PURE NATURALS 4\/0, 130 ml\u003c\/h1\u003e\n\n\n\u003cp\u003e The Wella Color Touch Fresh Up Kit in the shade PURE NATURALS 4\/0 (Medium Brown) offers a professional solution for a gentle, semi-permanent hair color, ideal for refreshing hair color and concealing gray hair. This high-quality hair color allows for easy at-home application with impressive results.\u003c\/p\u003e\n\n\n\u003ch2\u003e Advantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Up to 50% gray coverage\u003c\/li\u003e\n\n\u003cli\u003e Radiant color intensity and shine for up to 28 washes\u003c\/li\u003e\n\n     \u003cli\u003eFree from ammonia and silicones\u003c\/li\u003e\n\n\u003cli\u003e Contains the exclusive Light²Color Complex for intensive color brilliance\u003c\/li\u003e\n\n\u003cli\u003e Nourishing aftercare with Color Brilliance Mask, enriched with lime caviar and vitamin E\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application:\u003c\/h2\u003e\n\n\u003cp\u003e Wash your hair and dry it with a towel. Wearing gloves, mix the color cream with the developer in the bottle. Shake the bottle thoroughly and immediately begin applying the mixture, starting in the center of your head and working outwards. Leave the color on for 20 minutes, then rinse thoroughly with warm water. For optimal results, use the included Color Brilliance Mask and leave it on for 5 minutes before rinsing.\u003c\/p\u003e\n\n\n\u003ch3\u003e Expert tips:\u003c\/h3\u003e\n\n\u003cp\u003e For maximum color brilliance and longer lasting color, we recommend regular use of Wella Professionals Color Brilliance Shampoo and Conditioner.\u003c\/p\u003e\n\n\n\u003ch2\u003e Good to know:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n     \u003cli\u003eThe application is simple and quick, with results in just 20 minutes.\u003c\/li\u003e\n\n\u003cli\u003e The gentle formula protects the hair and scalp, ideal for frequent use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e About the product:\u003c\/h2\u003e\n\n\u003cp\u003e The Wella Color Touch Fresh Up Kit PURE NATURALS 4\/0 offers an effortless way to refresh hair color and conceal gray hair. The medium brown shade provides natural, vibrant color and extra shine that lasts up to 28 washes. With this kit, you can achieve salon-like results in the comfort of your own home.\u003c\/p\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n\u003cp\u003e Wella Professionals is a global leader in hair coloring and hair care. The Color Touch range is especially suitable for those who prefer a gentle, ammonia-free hair color that still delivers excellent color results.\u003c\/p\u003e\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468866539787,"sku":"348840","price":11.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/wella-professionals-color-touch-fresh-up-kit-pure-naturals-4-0-mittelbraun-130ml.webp?v=1755252758"},{"product_id":"wella-color-touch-plus-88-07-hellblond-intensiv-natur-braun-60-ml","title":"Wella Color Touch Plus 88\/07 light blonde intense natural brown, 60 ml","description":"\u003ch1\u003e Wella Color Touch Plus 88\/07 Light Blonde Intense Natural Brown, 60 ml\u003c\/h1\u003e\n\n\n\u003cp\u003e Wella Color Touch Plus 88\/07 is a demi-permanent intensive color specially developed for women who desire vibrant, natural hair color with high coverage. This shade offers an intense light blonde with natural brown undertones, perfect for a subtle yet effective color change.\u003c\/p\u003e\n\n\n\u003ch2\u003e Product features:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e \n\u003cstrong\u003eDemi-permanent:\u003c\/strong\u003e Offers a lasting effect of up to 24 washes, ideal for those who want to refresh their hair color regularly.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eHigh gray coverage:\u003c\/strong\u003e Covers up to 70% of gray hair, making it the perfect solution for first gray hairs.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eAmmonia-free:\u003c\/strong\u003e Gentle on hair and scalp, making it suitable even for sensitive hair.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eBrilliant shine:\u003c\/strong\u003e Gives hair intense luminosity and ensures a healthy, radiant appearance.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eEasy to use:\u003c\/strong\u003e Can be easily applied at home or in the salon, ideal for quick and effective color changes.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application of the product:\u003c\/h2\u003e\n\n \u003cp\u003eWella Color Touch Plus 88\/07 is applied to pre-washed, towel-dried hair. For optimal color results, mix the tint with the matching Wella Color Touch Plus emulsion in a 1:2 ratio. Leave the mixture on for 20 minutes without heat or 15 minutes with heat. Rinse thoroughly.\u003c\/p\u003e\n\n\n\u003ch3\u003e Expert tips:\u003c\/h3\u003e\n\n\u003cp\u003e For even gray coverage, apply the color to the gray areas first and then distribute it evenly throughout the rest of your hair. Follow with a color-protecting conditioner to preserve color intensity and shine for longer.\u003c\/p\u003e\n\n\n\u003ch2\u003e Advantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Vivid, natural color results\u003c\/li\u003e\n\n\u003cli\u003e Gentle on hair and scalp thanks to ammonia-free formula\u003c\/li\u003e\n\n\u003cli\u003e Long-lasting color with up to 70% gray coverage\u003c\/li\u003e\n\n\u003cli\u003e Easy and safe application at home\u003c\/li\u003e\n\n\u003cli\u003e Gives hair a brilliant shine\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n \u003cp\u003eWella Professionals has stood for innovation and quality in hair care and coloring for decades. With the Color Touch Plus series, Wella offers a wide range of demi-permanent colors known for their longevity, color depth, and gentle effect. Perfect for creative color techniques and regular color touch-ups.\u003c\/p\u003e\n\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468868014347,"sku":"60008807","price":10.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/16516_efd0915a-0466-44ba-8511-d4c563d388d2.jpg?v=1755252753"},{"product_id":"wella-color-touch-plus-88-03-hellblond-intensiv-natur-gold-60-ml","title":"Wella Color Touch Plus 88\/03 light blonde intense natural gold, 60 ml","description":"\u003ch1\u003e Wella Color Touch Plus 88\/03 Light Blonde Intense Natural Gold, 60 ml\u003c\/h1\u003e\n\n\n\u003cp\u003e Wella Color Touch Plus 88\/03 is a premium demi-permanent hair color specially formulated to achieve natural, vibrant color results. This intensive tint enhances the natural tone and provides a radiant, even color with exceptional shine. Ideal for those who want to cover their first gray hairs without committing to a permanent color.\u003c\/p\u003e\n\n\n\u003ch2\u003e Advantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n   \u003cli\u003eUp to 70% gray coverage for natural looking hair.\u003c\/li\u003e\n\n\u003cli\u003e Demi-permanent formula without ammonia that is gentle on the hair.\u003c\/li\u003e\n\n\u003cli\u003e Lasts up to 24 washes – ideal for flexible color selection.\u003c\/li\u003e\n\n\u003cli\u003e Provides intense, harmonious and shiny color results.\u003c\/li\u003e\n\n\u003cli\u003e Enhances the natural tone and intensifies the depth of the hair.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application:\u003c\/h2\u003e\n\n\u003cp\u003e To apply Wella Color Touch Plus 88\/03, mix the color with the matching Color Touch Plus 4% Emulsion in a 1:2 ratio (e.g., 30 g cream + 60 g emulsion). Apply the mixture evenly to towel-dried hair, from roots to tips. Leave on for 20 minutes without heat or 15 minutes with heat. Rinse thoroughly after the exposure time and, if desired, follow with a color-protecting shampoo.\u003c\/p\u003e\n\n\n\u003ch3\u003e Expert tips:\u003c\/h3\u003e\n\n \u003cp\u003eFor an even more intense color result, the tint can also be applied directly to dry hair. Be sure to protect your skin by wearing gloves and use an applicator bottle for more precise application.\u003c\/p\u003e\n\n\n\u003ch2\u003e GOOD TO KNOW:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Wella Color Touch Plus is ammonia-free and therefore particularly gentle on the hair.\u003c\/li\u003e\n\n\u003cli\u003e It is a demi-permanent tint that allows for flexible color choice.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n\u003cp\u003e Wella Professionals is known worldwide for its innovative hair products and high-quality color solutions. With a long history in hair care, Wella offers professional quality that delivers impressive results both in salons and at home.\u003c\/p\u003e\n\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468869751051,"sku":"60008803","price":10.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/16516_524c5ec1-ab1f-4dca-b249-1f36f7fabcac.jpg?v=1755252752"},{"product_id":"wella-color-touch-plus-77-07-mittelblond-intensiv-natur-braun-60-ml","title":"Wella Color Touch Plus 77\/07 medium blonde intense natural brown, 60 ml","description":"\u003ch1\u003eWella Color Touch Plus 77\/07 Medium Blonde Intense Natural Brown\u003c\/h1\u003e\n\n\n\u003cp\u003e The Wella Color Touch Plus 77\/07 tint offers an intense, semi-permanent color transformation, ideal for clients who desire vibrant, natural hair color with up to 70% gray coverage. This ammonia-free tint is especially suitable for enhancing the natural tone and depth of the hair while providing impressive shine.\u003c\/p\u003e\n\n\n\u003ch2\u003e Advantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Up to 70% gray coverage\u003c\/li\u003e\n\n\u003cli\u003e Ammonia-free formula\u003c\/li\u003e\n\n\u003cli\u003e Natural, intense color results\u003c\/li\u003e\n\n\u003cli\u003e Lasts up to 24 washes\u003c\/li\u003e\n\n\u003cli\u003e Enhances the tone intensity of the hair\u003c\/li\u003e\n\n\u003cli\u003e Easy application thanks to cream formula\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application:\u003c\/h2\u003e\n\n \u003cp\u003eProtect your skin by wearing gloves and mix Wella Color Touch Plus 77\/07 with the corresponding emulsion in a 1:2 ratio (e.g., 30 g cream + 60 g emulsion). Apply the mixture evenly to washed, towel-dried hair, starting at the roots and working toward the ends. Leave on for 20 minutes without applying heat, but can be extended by 5 minutes if needed.\u003c\/p\u003e\n\n\n\u003ch3\u003e Expert tips:\u003c\/h3\u003e\n\n\u003cp\u003e For particularly intense color results, the application time can be reduced to 15 minutes with heat. Use an application bottle for a more even application and an even more professional result.\u003c\/p\u003e\n\n\n\u003ch2\u003e About the product:\u003c\/h2\u003e\n\n \u003cp\u003eWella Color Touch Plus is known for its diverse, creative color options, perfect for clients who like to change their hair color regularly. This demi-permanent tint combines the benefits of professional hair color with the flexibility of a gentle, ammonia-free color experience. The keratin complex strengthens hair and ensures a healthy appearance.\u003c\/p\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n\u003cp\u003e Wella Professionals is a global leader in hair care and color. For decades, hairdressers and clients alike have trusted Wella's innovative products, which not only deliver outstanding color results but also promote hair health.\u003c\/p\u003e\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468869947659,"sku":"60007707","price":10.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/16516_d0b399bd-0536-4fe0-a0a5-d5d2fa9ae91d.jpg?v=1755252752"},{"product_id":"wella-color-touch-plus-77-03-mittelblond-intensiv-natur-gold-60-ml","title":"Wella Color Touch Plus 77\/03 medium blonde intense natural gold, 60 ml","description":"\u003ch1\u003e Wella Color Touch Plus 77\/03 Medium Blonde Intense Natural Gold, 60 ml\u003c\/h1\u003e\n\n\n \u003cp\u003eThe Wella Color Touch Plus 77\/03 Medium Blonde Intense Natural Gold Hair Color is the ideal choice for anyone looking for a semi-permanent hair color that delivers natural and intense color results. This ammonia-free color is particularly suitable for covering up to 70% of gray hair and gives hair impressive shine and vibrant tones.\u003c\/p\u003e\n\n\n\u003ch2\u003e Product features:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eColor:\u003c\/strong\u003e Medium Blonde Intensive Natural Gold (77\/03)\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eGray coverage:\u003c\/strong\u003e Up to 70%\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eAmmonia-free:\u003c\/strong\u003e Gentle formula without ammonia\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eIngredients:\u003c\/strong\u003e Enriched with keratin to protect and strengthen hair during the coloring process\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eExposure time:\u003c\/strong\u003e 20 minutes for optimal color results\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eDurability:\u003c\/strong\u003e Up to 24 washes\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003ePackaging:\u003c\/strong\u003e 60 ml tube for easy and precise application\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application:\u003c\/h2\u003e\n\n \u003cp\u003eApply the Wella Color Touch Plus color to towel-dried hair. Wear suitable gloves and use the appropriate Wella Color Touch Plus developer. Leave the color on for 20 minutes and then rinse thoroughly.\u003c\/p\u003e\n\n\n\u003ch3\u003e Advantages at a glance:\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Quick and easy application for professional results at home\u003c\/li\u003e\n\n\u003cli\u003e Effectively covers grey hair and provides a natural, intense colour\u003c\/li\u003e\n\n\u003cli\u003e Gentle on hair thanks to the ammonia-free formula\u003c\/li\u003e\n\n\u003cli\u003e Maintains the natural shine and structure of the hair\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Expert tips:\u003c\/h2\u003e\n\n\u003cp\u003e For optimal color results, we recommend using the appropriate emulsion. To keep the color fresh longer, use a color-protecting shampoo and conditioner. The tint is ideal for regular color touch-ups without stressing the hair.\u003c\/p\u003e\n\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468870177035,"sku":"60007703","price":10.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/16516_833919d3-e567-49b9-9fa7-b83f2216af15.jpg?v=1755252751"},{"product_id":"wella-color-touch-plus-66-07-dunkelblond-intensiv-natur-braun-60-ml","title":"Wella Color Touch Plus 66\/07 dark blonde intense natural brown, 60 ml","description":"\u003ch1\u003eWella Color Touch Plus 66\/07 Dark Blonde Intensive Natural Brown, 60 ml\u003c\/h1\u003e\n\n\n\u003cp\u003e The Wella Color Touch Plus 66\/07 Demi-Permanent Hair Color is the ideal solution for anyone who wants an intense, vibrant color with up to 70% gray coverage without committing to a permanent color. This special shade in Dark Blonde Intense Natural Brown offers a rich, natural color that leaves hair shiny and healthy.\u003c\/p\u003e\n\n\n\u003ch2\u003e Product features:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Up to 70% gray coverage\u003c\/li\u003e\n\n\u003cli\u003e Demi-permanent formula that washes out after approximately 24 washes\u003c\/li\u003e\n\n\u003cli\u003e Enriched with natural keratin for extra care and shine\u003c\/li\u003e\n\n\u003cli\u003e Ammonia-free formula for gentle application\u003c\/li\u003e\n\n\u003cli\u003e Fast application – ideal for effective color refreshment in just 15 minutes with heat\u003c\/li\u003e\n\n\u003cli\u003e Designed to complement the natural shades of the Koleston Perfect range\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application of the product:\u003c\/h2\u003e\n\n \u003cp\u003eMix the Color Touch Plus tint with the corresponding Color Touch Plus emulsion in a 1:2 ratio. Apply the mixture evenly to dry hair and leave it on for 20 minutes. For intensive gray coverage or in cooler temperatures, the processing time can be extended to up to 30 minutes.\u003c\/p\u003e\n\n\n\u003ch3\u003e Expert tips:\u003c\/h3\u003e\n\n\u003cp\u003e For optimal results on gray hair, we recommend applying the color to towel-dried hair and ensuring even distribution. Rinse thoroughly after application and style as usual.\u003c\/p\u003e\n\n\n\u003ch2\u003e Advantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Intense, vibrant color with natural shine\u003c\/li\u003e\n\n\u003cli\u003e Gentle, gentle color experience without ammonia\u003c\/li\u003e\n\n\u003cli\u003e Suitable for all hair types, especially for the first gray hairs\u003c\/li\u003e\n\n\u003cli\u003e Quick and easy application for in between\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n \u003cp\u003eWith the Color Touch series, Wella Professionals offers an innovative range of demi-permanent hair colors specifically developed for customers who like to change their hair color frequently. Color Touch offers versatile and brilliant shades that are characterized by a particularly gentle application yet offer long-lasting results.\u003c\/p\u003e\n\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468874043659,"sku":"60006607","price":10.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/16516_4e435911-ffbf-4ff6-8ed2-aa0c9ce4909d.jpg?v=1755252750"},{"product_id":"wella-color-touch-plus-66-04-dunkelblond-intensiv-natur-rot-60-ml","title":"Wella Color Touch Plus 66\/04 dark blonde intense natural red, 60 ml","description":"\u003ch1\u003e Wella Color Touch Plus 66\/04 Dark Blonde Intense Natural Red, 60 ml\u003c\/h1\u003e\n\n\n\u003cp\u003e The Wella Color Touch Plus Intensive Tint in shade 66\/04 offers brilliant and vibrant color intensity for dark blonde hair with a natural reddish tint. This ammonia-free tint is ideal for anyone who wants to change their look regularly without over-stressing their hair. With up to 70% gray coverage and a wear life of up to 24 washes, this product is perfect for subtle yet effective color changes.\u003c\/p\u003e\n\n\n\u003ch2\u003e Advantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e \n\u003cli\u003e\n\n\u003cstrong\u003eAmmonia-free formula:\u003c\/strong\u003e Gentle on hair and scalp.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eHigh gray coverage:\u003c\/strong\u003e Up to 70% coverage, ideal for first gray hairs.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eLong-lasting color brilliance:\u003c\/strong\u003e Lasts up to 24 washes.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eEasy to use:\u003c\/strong\u003e Apply effortlessly from roots to tips.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eBright, natural color nuances:\u003c\/strong\u003e Perfect blend of intense and natural tones.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application:\u003c\/h2\u003e\n\n\u003cp\u003e Wella Color Touch Plus color should be applied to washed, towel-dried hair. Mix the color in a 1:2 ratio with the corresponding Color Touch Plus emulsion (e.g., 30 g color + 60 g emulsion). Apply the mixture evenly to the hair and leave it on for 20 minutes without heat. For more intense color development, the application time can be reduced to 15 minutes using heat.\u003c\/p\u003e\n\n\n\u003ch3\u003e Expert tips:\u003c\/h3\u003e\n\n \u003cp\u003eFor a particularly even color application, use an applicator bottle. To prolong the color intensity, we recommend using a color-protecting shampoo and conditioner.\u003c\/p\u003e\n\n\n\u003ch2\u003e Good to know:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e The tint contains keratin, which strengthens and smoothes the hair structure.\u003c\/li\u003e\n\n\u003cli\u003e Ideal for all hair types and lengths.\u003c\/li\u003e\n\n\u003cli\u003e Free from animal testing.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n\u003cp\u003e Wella Professionals has stood for innovation and quality in hair care and coloring for decades. With the Color Touch series, Wella offers a versatile range of demi-permanent colors that delight both professional stylists and private users.\u003c\/p\u003e\n\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468874567947,"sku":"60006604","price":10.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/16516_076e4d0e-95a3-4e30-b8f7-e45f0cbd27d3.jpg?v=1755252749"},{"product_id":"wella-color-touch-plus-66-03-dunkelblond-intensiv-natur-gold-60-ml","title":"Wella Color Touch Plus 66\/03 dark blonde intense natural gold, 60 ml","description":"\u003ch1\u003e Wella Color Touch Plus 66\/03 Dark Blonde Intensive Natural Gold, 60 ml\u003c\/h1\u003e\n\n\n \u003cp\u003eThe Wella Color Touch Plus Intensive Tint in shade 66\/03 Dark Blonde Intense Natural Gold is the perfect choice for anyone who wants a deeper, more vibrant color without the commitment of permanent coloring. This demi-permanent hair color offers excellent gray coverage and gives hair an intense, natural golden tone.\u003c\/p\u003e\n\n\n\u003ch2\u003e Product features:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Up to 70% gray coverage for a natural look.\u003c\/li\u003e\n\n\u003cli\u003e Enriched with natural keratin for stronger and healthier hair.\u003c\/li\u003e\n\n\u003cli\u003e Ammonia-free formula for gentler coloring.\u003c\/li\u003e\n\n\u003cli\u003e Ideal for creative color changes and color-intensive results.\u003c\/li\u003e\n\n\u003cli\u003e Gives hair exceptional shine and color brilliance.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application:\u003c\/h2\u003e\n\n \u003cp\u003eWearing appropriate gloves, apply Wella Color Touch Plus color to washed, towel-dried hair. Mix the color with Wella Color Touch Plus Emulsion 4% at a ratio of 1:2 and distribute evenly from roots to ends. Leave on for 20 minutes without heat or 15 minutes with heat. For optimal results, extend the application time by 5 minutes if desired.\u003c\/p\u003e\n\n\n\u003ch3\u003e Expert tips:\u003c\/h3\u003e\n\n\u003cp\u003e For particularly intensive gray coverage and long-lasting color brilliance, we recommend evenly distributing the color with an application brush or a special application bottle. For an even gentler application, the emulsion can also be applied to damp hair.\u003c\/p\u003e\n\n\n\u003ch2\u003e Advantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Intense and natural color results\u003c\/li\u003e\n\n\u003cli\u003e Effective gray coverage\u003c\/li\u003e\n\n\u003cli\u003e No damage from ammonia\u003c\/li\u003e\n\n\u003cli\u003e Easy to apply and even distribution\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n \u003cp\u003eWella Professionals has been synonymous with outstanding hair color and innovative care products for decades. The Color Touch Plus range allows you to achieve professional results at home and offers a wide range of shades for individual color creations.\u003c\/p\u003e\n\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468874928395,"sku":"60006603","price":10.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/16516_ff8bc9d4-14a6-4f1f-bf0a-1c7e8cf104c1.jpg?v=1755252749"},{"product_id":"wella-color-touch-plus-55-07-hellbraun-intensiv-natur-braun-60-ml","title":"Wella Color Touch Plus 55\/07 light brown intense natural brown, 60 ml","description":"\u003ch1\u003e Wella Color Touch Plus 55\/07 Light Brown Intensive Natural Brown, 60 ml\u003c\/h1\u003e\n\n\n\u003cp\u003e The Wella Color Touch Plus 55\/07 Intensive Tint offers an excellent way to add vibrant, intense color to your hair without the commitment of permanent coloring. This demi-permanent tint provides a natural color with up to 70% gray coverage and is ideal for those seeking a gentle yet effective color change.\u003c\/p\u003e\n\n\n\u003ch2\u003e Product features:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Demi-permanent intensive tint with 70% gray coverage\u003c\/li\u003e\n\n\u003cli\u003e Vivid and intense color with a natural look\u003c\/li\u003e\n\n   \u003cli\u003eGentle on the hair thanks to cruelty-free formulation\u003c\/li\u003e\n\n\u003cli\u003e Easy application on towel-dried hair\u003c\/li\u003e\n\n\u003cli\u003e Mixing ratio: 1:2 (cream to emulsion)\u003c\/li\u003e\n\n\u003cli\u003e Exposure time: 20 minutes without heat, 15 minutes with heat\u003c\/li\u003e\n\n\u003cli\u003e Ideal for all hair types\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application of the product:\u003c\/h2\u003e\n\n\u003cp\u003e Wearing suitable gloves, mix Color Touch Plus Cream with the appropriate emulsion at a 1:2 ratio. Apply the mixture evenly from roots to ends to washed, towel-dried hair. Leave the color on for 15 to 20 minutes, as needed. Rinse thoroughly after the application time.\u003c\/p\u003e\n\n\n\u003ch3\u003e Expert tips:\u003c\/h3\u003e\n\n\u003cp\u003e For optimal results, use a color-protecting conditioner after the color treatment to preserve the intensity and brilliance of the color. To completely cover stubborn gray tones, the exposure time can be extended by 5 minutes.\u003c\/p\u003e\n\n\n\u003ch2\u003e Advantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Perfect gray coverage for first gray hairs\u003c\/li\u003e\n\n   \u003cli\u003eIntense but natural color results\u003c\/li\u003e\n\n\u003cli\u003e Easy application and short exposure time\u003c\/li\u003e\n\n\u003cli\u003e Gentle on the hair with nourishing ingredients\u003c\/li\u003e\n\n\u003cli\u003e Ideal for users who do not yet want permanent coloration\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n\u003cp\u003e Wella is a globally recognized brand that has stood for professional hair care products for decades. With a wide range of color solutions, Wella offers products that are appreciated by both professionals and consumers. The Color Touch Plus series combines innovation and quality to meet the individual needs of every hair color.\u003c\/p\u003e\n\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468875157771,"sku":"60005507","price":10.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/16516_e36e4393-f94a-452b-bc69-a832bb8f8315.jpg?v=1755252748"},{"product_id":"wella-color-touch-plus-55-06-hellbraun-intensiv-natur-violett-60-ml","title":"Wella Color Touch Plus 55\/06 light brown intensive natural violet, 60 ml","description":"\u003ch1\u003e Wella Color Touch Plus 55\/06 Light Brown Intensive Natural Violet, 60 ml\u003c\/h1\u003e\n\n\n \u003cp\u003eThe Wella Color Touch Plus 55\/06 Intensive Tint offers an excellent way to give your hair a vibrant and intense color without permanently dyeing it. This demi-permanent tint is ideal for those who want to cover their first gray hairs but don't yet want a permanent color. The special formula provides intensive coverage up to 70% and gives your hair a natural, shiny look.\u003c\/p\u003e\n\n\n\u003ch2\u003e Advantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Intense, vibrant colors\u003c\/li\u003e\n\n\u003cli\u003e Covers up to 70% of grey hair\u003c\/li\u003e\n\n\u003cli\u003e Lasts up to 24 washes\u003c\/li\u003e\n\n\u003cli\u003e Ideal for all hair types\u003c\/li\u003e\n\n\u003cli\u003e Demi-permanent formula for gentle color refreshment\u003c\/li\u003e\n\n\u003cli\u003e Free from animal testing\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application:\u003c\/h2\u003e\n\n \u003cp\u003eFor optimal results, mix Wella Color Touch Plus with the appropriate emulsion (4%) in a 1:2 ratio (e.g., 30g cream + 60g emulsion). Apply the mixture to washed, towel-dried hair and leave on for 20 minutes (without heat). If using heat, reduce the application time to 15 minutes. Rinse thoroughly after use and style as usual.\u003c\/p\u003e\n\n\n\u003ch3\u003e Expert tips:\u003c\/h3\u003e\n\n\u003cp\u003e Wear gloves during application to avoid skin contact. An applicator bottle can facilitate application and ensure consistent results.\u003c\/p\u003e\n\n\n\u003ch2\u003e GOOD TO KNOW:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e For optimal gray coverage and intense color brilliance\u003c\/li\u003e\n\n\u003cli\u003e Perfect for the first grey hairs without committing to a permanent colour\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e About the product:\u003c\/h2\u003e\n\n \u003cp\u003eWella Color Touch Plus is specially developed for those who want an intensive color refresh but don't yet need permanent color. With its nourishing formula, it not only offers excellent coverage but also a natural shine and a healthy appearance.\u003c\/p\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n\u003cp\u003e Wella Professionals is known worldwide for its high-quality hair products, which can be used both in the salon and at home. With a long tradition in hair care and coloring, Wella offers innovative solutions for all hair types and needs.\u003c\/p\u003e\n\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468875452683,"sku":"60005506","price":10.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/16516_2349da59-26d1-43a0-9554-693a669b8c93.jpg?v=1755252747"},{"product_id":"wella-color-touch-plus-55-05-hellbraun-intensiv-natur-mahagoni-60-ml","title":"Wella Color Touch Plus 55\/05 light brown intensive natural mahogany, 60 ml","description":"\u003ch1\u003e Wella Color Touch Plus 55\/05 Light Brown Intensive Natural Mahogany, 60 ml\u003c\/h1\u003e\n\n\n \u003cp\u003eWella Color Touch Plus 55\/05 is a high-quality, demi-permanent hair color specially developed for those seeking an intense, vibrant color refresh with a natural look without a permanent commitment. This shade offers a harmonious blend of light brown and intense natural mahogany and is perfect for covering the first gray hairs.\u003c\/p\u003e\n\n\n\u003ch2\u003e Product features:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eDemi-Permanent:\u003c\/strong\u003e Washes out after about 24 washes, ideal for those who do not want permanent coloring.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eHigh coverage:\u003c\/strong\u003e Covers up to 70% of gray hair and ensures an even, natural color.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eRadiant shine:\u003c\/strong\u003e The special formula gives the hair impressive brilliance and intensifies the natural color.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eGentle formula:\u003c\/strong\u003e Ammonia-free, which protects the hair and ensures a comfortable feel.\u003c\/li\u003e\n\n\u003cli\u003e \n\u003cstrong\u003eEasy to use:\u003c\/strong\u003e The tint is easy to apply and spreads evenly, for a professional result at home.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application:\u003c\/h2\u003e\n\n\u003cp\u003e Wella Color Touch Plus 55\/05 is best applied to towel-dried hair. Mix the color with Wella Color Touch Plus Emulsion (4%) in a 1:2 ratio. Apply the mixture evenly to the hair and leave it on for 15-20 minutes. For more intense color depth or for those with significant gray hair, the processing time can be extended to up to 30 minutes.\u003c\/p\u003e\n\n\n\u003ch3\u003e Expert tip:\u003c\/h3\u003e\n\n\u003cp\u003e To ensure optimal color absorption and coverage, make sure your hair is completely clean and free of styling residue before application. Use a color-protecting shampoo after coloring to extend the color's lifespan.\u003c\/p\u003e\n\n\n\u003ch2\u003e Advantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Intense, vibrant color results with natural radiance\u003c\/li\u003e\n\n\u003cli\u003e Up to 70% gray coverage\u003c\/li\u003e\n\n\u003cli\u003e Gentle, ammonia-free formula\u003c\/li\u003e\n\n   \u003cli\u003eEasy and quick to use\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n\u003cp\u003e For decades, Wella Professionals has been a leading provider of innovative hair coloring products that are valued by hairdressers and consumers alike. With the Color Touch Plus series, Wella offers an ideal solution for anyone seeking a gentle yet effective color refresh.\u003c\/p\u003e\n\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468875747595,"sku":"60005505","price":10.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/16516_7c7a3a38-859b-4111-9863-b827f31e2593.jpg?v=1755252747"},{"product_id":"wella-color-touch-plus-55-04-hellbraun-intensiv-natur-rot-60-ml","title":"Wella Color Touch Plus 55\/04 light brown intense natural red, 60 ml","description":"\u003ch1\u003e Wella Color Touch Plus 55\/04 Light Brown Intensive Natural Red, 60 ml\u003c\/h1\u003e\n\n\n\u003cp\u003e Wella Color Touch Plus 55\/04 is a demi-permanent intensive color that delivers vibrant, intense color results. This ammonia-free color offers up to 70% gray coverage and gives hair a natural, brilliant shine. Its nourishing formula, enriched with keratin, ensures radiant and even color results.\u003c\/p\u003e\n\n\n\u003ch2\u003e Advantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Ammonia-free formula for gentle hair coloring\u003c\/li\u003e\n\n\u003cli\u003e Up to 70% gray coverage\u003c\/li\u003e\n\n   \u003cli\u003eProvides an intense, natural shine\u003c\/li\u003e\n\n\u003cli\u003e Long-lasting color intensity for up to 24 washes\u003c\/li\u003e\n\n\u003cli\u003e Easy application due to creamy consistency\u003c\/li\u003e\n\n\u003cli\u003e Perfect for fashionable color accents and natural shades\u003c\/li\u003e\n\n\u003cli\u003e Harmonizes perfectly with other Wella Koleston Perfect shades\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application:\u003c\/h2\u003e\n\n\u003cp\u003e To use, mix Wella Color Touch Plus 55\/04 with the appropriate Color Touch Plus emulsion in a 1:2 ratio (e.g., 30 g cream to 60 g emulsion). Apply the mixture evenly to towel-dried hair, from roots to ends. Leave on for 20 minutes without applying heat. After the application time, rinse thoroughly and wash your hair with a color-protecting shampoo.\u003c\/p\u003e\n\n\n\u003ch3\u003e Expert tips:\u003c\/h3\u003e\n\n\u003cp\u003e Be sure to wear gloves during application to protect your skin. For optimal color retention, we recommend following up with a color-sealing product such as Wella Professionals Care Color Aftercare or SP Color Save Emulsion.\u003c\/p\u003e\n\n\n\u003ch2\u003e Good to know:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n   \u003cli\u003eThe Color Touch Plus series is ideal for customers looking for a gentle alternative to permanent coloring.\u003c\/li\u003e\n\n\u003cli\u003e This shade is particularly suitable for fashion-conscious people who love frequent color changes.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n\u003cp\u003e Wella Professionals has been synonymous with innovative hair care and color for decades. The Color Touch range offers a wide range of demi-permanent shades that care for hair while delivering intense, glossy color.\u003c\/p\u003e\n\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468876075275,"sku":"60005504","price":10.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/16516_ca47e91a-dad0-4da6-b3cb-a0018c25cf92.jpg?v=1755252746"},{"product_id":"wella-color-touch-plus-55-03-hellbraun-intensiv-natur-gold-60-ml","title":"Wella Color Touch Plus 55\/03 light brown intense natural gold, 60 ml","description":"\u003ch1\u003e Wella Color Touch Plus 55\/03 light brown intense natural gold, 60 ml\u003c\/h1\u003e\n\n\n\u003cp\u003e The Wella Color Touch Plus 55\/03 tint offers you a semi-permanent solution for vibrant, glossy colors with up to 70% gray coverage. This intensive tint in light brown intense natural gold is ideal for anyone who wants a natural, warm color without a permanent commitment.\u003c\/p\u003e\n\n\n\u003ch2\u003e Product features:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e \n\u003cstrong\u003eHigh-quality demi-permanent intensive tint:\u003c\/strong\u003e ensures vibrant and intense color power.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eGray coverage:\u003c\/strong\u003e Covers up to 70% of gray hair and leaves a natural, shiny finish.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eAmmonia-free:\u003c\/strong\u003e Gentle formula that protects and cares for hair.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eLong-lasting color brilliance:\u003c\/strong\u003e Lasts up to 24 washes, ideal for adventurous users.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eEasy to use:\u003c\/strong\u003e Perfect color results without much effort, ideal for home use or in the salon.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application of the product:\u003c\/h2\u003e\n\n\u003cp\u003e For optimal results, wear gloves and choose the appropriate Wella Color Touch Plus developer emulsion. Apply the mixture to towel-dried hair and leave it on for 15 to 20 minutes, depending on the desired intensity. Then rinse thoroughly and style your hair as usual.\u003c\/p\u003e\n\n\n\u003ch3\u003e Expert tips:\u003c\/h3\u003e\n\n \u003cp\u003eFor best results and to ensure even color distribution, divide your hair into sections and apply the color evenly. For particularly stubborn gray hair, a longer processing time may be necessary.\u003c\/p\u003e\n\n\n\u003ch2\u003e Advantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Vivid, natural color nuances with intense shine\u003c\/li\u003e\n\n\u003cli\u003e Suitable for grey hair with up to 70% coverage\u003c\/li\u003e\n\n\u003cli\u003e Easy to use, perfect for home use\u003c\/li\u003e\n\n\u003cli\u003e Ammonia-free formula for gentle application\u003c\/li\u003e\n\n\u003cli\u003e Long-lasting results that last up to 24 washes\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n\u003cp\u003e Wella has been a leading name in the world of hair care for decades, offering professional products that can be used both in salons and at home. With the Color Touch Plus series, Wella relies on innovative technologies and high-quality formulations that ensure brilliant color results and healthy hair.\u003c\/p\u003e\n\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468876402955,"sku":"60005503","price":10.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/16516_b3de16f7-4136-4a39-8394-43e9d6a37e3f.jpg?v=1755252745"},{"product_id":"wella-color-touch-plus-44-07-mittelbraun-intensiv-natur-braun-60-ml","title":"Wella Color Touch Plus 44\/07 medium brown intense natural brown, 60 ml","description":"\u003ch1\u003eWella Color Touch Plus 44\/07 Medium Brown Intense Natural Brown, 60 ml\u003c\/h1\u003e\n\n\n\u003cp\u003e Wella Color Touch Plus 44\/07 in Medium Brown Intense Natural Brown is a demi-permanent intensive color that offers vibrant and intense color. This color is perfect for those who want natural-looking coverage of their first gray hairs without using a permanent hair color.\u003c\/p\u003e\n\n\n\u003ch2\u003e Product features:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Offers up to 70% gray coverage\u003c\/li\u003e\n\n\u003cli\u003e Gives hair an intense, natural brown tone\u003c\/li\u003e\n\n\u003cli\u003e Contains the Light2Color Complex for brilliant color results\u003c\/li\u003e\n\n\u003cli\u003e Without ammonia, therefore gentle on hair\u003c\/li\u003e\n\n\u003cli\u003e Lasts up to 24 washes\u003c\/li\u003e\n\n\u003cli\u003e Suitable for all hair types, especially for medium brown to dark hair tones\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application of the product:\u003c\/h2\u003e\n\n \u003cp\u003eMix the color according to the instructions with the recommended Wella emulsion (4%). Apply the product evenly to dry hair. Leave on for 20 minutes, or 15 minutes with heat. Rinse thoroughly and condition with a suitable Wella shampoo and conditioner.\u003c\/p\u003e\n\n\n\u003ch3\u003e Expert tips:\u003c\/h3\u003e\n\n\u003cp\u003e For best results, consult a professional hairdresser to find the optimal color blend for your hair type and condition. Using the right Wella emulsion is crucial for an even and long-lasting color result. Regular care with color-protecting products helps maintain color intensity for longer.\u003c\/p\u003e\n\n\n\u003ch2\u003e GOOD TO KNOW:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e The tint is ideal for a subtle change or to refresh existing hair color.\u003c\/li\u003e\n\n\u003cli\u003e The gentle formula protects the hair and maintains its natural shine.\u003c\/li\u003e\n\n\u003cli\u003e The shade is versatile and suits many skin tones.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e About the product:\u003c\/h2\u003e\n\n \u003cp\u003eWella Color Touch Plus is an enhanced version of the classic Color Touch range, offering stronger coverage and more vibrant colors. It's the perfect choice for those seeking semi-permanent hair color with intense and natural results.\u003c\/p\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n\u003cp\u003e Wella Professionals is known worldwide for its high-quality hair care and hair coloring products. For over 140 years, the brand has set standards in the hairdressing industry, offering innovative solutions for demanding hair needs. The Color Touch Plus line is one of the many innovations Wella has brought to market to meet the needs of hairdressers and consumers.\u003c\/p\u003e\n\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468876665099,"sku":"60004407","price":10.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/16516_9f736a92-5271-4b19-95a0-3139d431d024.jpg?v=1755252744"},{"product_id":"wella-color-touch-plus-44-05-mittelbraun-intensiv-natur-mahagoni-60-ml","title":"Wella Color Touch Plus 44\/05 medium brown intense natural mahogany, 60 ml","description":"\u003ch1\u003e Wella Color Touch Plus 44\/05 Medium Brown Intense Natural Mahogany, 60 ml\u003c\/h1\u003e\n\n\n \u003cp\u003eExperience Wella Color Touch Plus 44\/05, a demi-permanent hair color that delivers intense color results and remarkable shine. This special shade combines an intense medium brown tone with natural mahogany tones and is ideal for those who desire a vibrant and natural look. The ammonia-free formula ensures gentle application and is especially suitable for covering the first signs of gray hair.\u003c\/p\u003e\n\n\n\u003ch2\u003e Advantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eIntense color depth:\u003c\/strong\u003e Shade 44\/05 offers deep, rich color with a natural mahogany shimmer.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eUp to 70% gray coverage:\u003c\/strong\u003e Ideal for covering gray hair without damaging the hair.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eAmmonia-free formula:\u003c\/strong\u003e Gentle on hair and scalp without sacrificing intense color results.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eLong-lasting shine:\u003c\/strong\u003e Gives hair a natural shine that lasts up to 24 washes.\u003c\/li\u003e\n\n\u003cli\u003e \n\u003cstrong\u003eEasy to use:\u003c\/strong\u003e Can be easily mixed with the matching Wella Color Touch Plus emulsion in a ratio of 1:2.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application:\u003c\/h2\u003e\n\n\u003cp\u003e For optimal results, apply the color evenly from root to tip using a color tray and brush on washed, towel-dried hair. Leave the color on for 20 minutes without heat, or 15 minutes with heat. Protect your skin by wearing gloves during application.\u003c\/p\u003e\n\n\n\u003ch3\u003e Expert tips:\u003c\/h3\u003e\n\n\u003cp\u003e To maximize color durability and intensity, use a special color-protecting shampoo and conditioner after coloring. Avoid excessive heat treatments to maintain color shine and vibrancy.\u003c\/p\u003e\n\n\n\u003ch2\u003e GOOD TO KNOW:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Ammonia-free formula for gentle coloring.\u003c\/li\u003e\n\n\u003cli\u003e Ideal for changing your hair color to match your fashion.\u003c\/li\u003e\n\n\u003cli\u003e Suitable for all hair types.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n \u003cp\u003eWella Professionals has been a leader in hair coloring technology for decades, offering products that are valued by both professionals and consumers. The Color Touch Plus range is known for its versatility and ability to gently color hair without permanently coloring it.\u003c\/p\u003e\n\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468876894475,"sku":"60004405","price":10.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/16516_ad79b9e3-3196-4918-8063-92cfd7a7e243.jpg?v=1755252744"},{"product_id":"wella-color-touch-plus-33-06-dunkelbraun-intensiv-natur-violett-60-ml","title":"Wella Color Touch Plus 33\/06 dark brown intense natural violet, 60 ml","description":"\u003ch1\u003e Wella Color Touch Plus 33\/06 Dark Brown Intense Natural Violet, 60 ml\u003c\/h1\u003e\n\n\n\u003cp\u003e Wella Color Touch Plus 33\/06 in Dark Brown Intense Natural Violet is a high-quality demi-permanent hair color specially developed to achieve an intense yet natural color depth. This ammonia-free formula ensures a brilliant color result and is ideal for those who want gray coverage or who like to change their hair color regularly.\u003c\/p\u003e\n\n\n\u003ch2\u003e Product features:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Demi-permanent intensive tint without ammonia\u003c\/li\u003e\n\n\u003cli\u003e Provides intense, natural color\u003c\/li\u003e\n\n   \u003cli\u003eCovers up to 70% of gray hair\u003c\/li\u003e\n\n\u003cli\u003e Creates a radiant shine and vibrant colors\u003c\/li\u003e\n\n\u003cli\u003e Easy to use, perfect for all hair types\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application of the product:\u003c\/h2\u003e\n\n\u003cp\u003e For optimal results, mix Wella Color Touch Plus 33\/06 with the matching Color Touch Plus emulsion in a 1:2 ratio (e.g., 30 g cream + 60 g emulsion). Using a color bowl and a brush, apply the mixture evenly from roots to tips to towel-dried hair. Leave the color on for approximately 20 minutes without applying heat (15 minutes for previously chemically treated hair). If necessary, the processing time can be extended by 5 minutes.\u003c\/p\u003e\n\n\n\u003ch3\u003e Expert tips:\u003c\/h3\u003e\n\n\u003cp\u003e After coloring, use a color-protecting aftercare treatment to prolong the color's vibrancy and condition your hair. Disposable gloves and an application bottle can further facilitate application and ensure a more even result.\u003c\/p\u003e\n\n\n\u003ch2\u003e Advantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Intense and shiny color results\u003c\/li\u003e\n\n   \u003cli\u003eGentle on the scalp thanks to ammonia-free formula\u003c\/li\u003e\n\n\u003cli\u003e Suitable for regular color refreshment and gray hair coverage\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e About the product:\u003c\/h2\u003e\n\n\u003cp\u003e Wella Color Touch Plus is known for its excellent results and ease of use. This demi-permanent hair color offers a perfect blend of color intensity and natural shine, ideal for anyone looking to subtly yet effectively change their hair color.\u003c\/p\u003e\n\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468877320459,"sku":"60003306","price":10.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/16516.jpg?v=1755252743"},{"product_id":"wella-color-touch-vibrant-reds-p5-77-45-60-ml","title":"Wella Color Touch Vibrant Reds 77\/45, 60 ml","description":"\u003ch1\u003e Wella Color Touch Vibrant Reds P5 77\/45, 60 ml\u003c\/h1\u003e\n\n\n\u003cp\u003e Wella Color Touch Vibrant Reds P5 77\/45 is a demi-permanent hair color that creates vibrant, intense red tones in your hair. This color is ideal for those who want to make striking changes without the commitment of a permanent color. The special formula ensures stunning shine and multidimensional color vibrancy.\u003c\/p\u003e\n\n\n\u003ch2\u003e Product features:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e \n\u003cstrong\u003eAmmonia-free:\u003c\/strong\u003e Gentle color formula without ammonia that protects the hair while still delivering intense color results.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eContains keratin:\u003c\/strong\u003e The color is enriched with natural keratin, which provides additional shine and care.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eGray coverage:\u003c\/strong\u003e Covers up to 70% of gray hair (in combination with Color Touch Plus).\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eHigh color brilliance:\u003c\/strong\u003e Thanks to Light2Color technology, the shine of the hair increases by up to 63%.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eShort exposure time:\u003c\/strong\u003e Color changes can be achieved in just 15 minutes (with heat).\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eVersatile application:\u003c\/strong\u003e Suitable for gray coverage, tonal changes and creative color play.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application of the product:\u003c\/h2\u003e\n\n\u003cp\u003e For optimal results, apply the color to dry, unwashed hair. Leave on for 15 to 20 minutes, depending on the desired color intensity. Emulsify with water and rinse thoroughly.\u003c\/p\u003e\n\n\n\u003ch3\u003e Expert tips:\u003c\/h3\u003e\n\n \u003cp\u003eFor more intense color vibrancy, allow the color to develop with heat. After coloring, apply a color-protecting conditioner to seal the result and prolong the vibrancy.\u003c\/p\u003e\n\n\n\u003ch2\u003e GOOD TO KNOW:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e The shades of the Vibrant Reds series harmonize perfectly with the Koleston Perfect shades.\u003c\/li\u003e\n\n\u003cli\u003e Ideal for creative and varied looks without long-term commitment.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n\u003cp\u003e Wella Professionals is known for innovative hair coloring technologies and professional products that meet the highest standards. The Color Touch range allows hairdressers and consumers to quickly and easily try out and vary new hair colors, always with shiny and healthy results.\u003c\/p\u003e\n\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468877844747,"sku":"60007745","price":10.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/14342_5a832eb0-e12e-47ab-ab65-60803a73773c.jpg?v=1755252742"},{"product_id":"wella-color-touch-vibrant-reds-p5-66-45-60-ml","title":"Wella Color Touch Vibrant Reds 66\/45, 60 ml","description":"\u003ch1\u003e Wella Color Touch Vibrant Reds P5 66\/45, 60 ml\u003c\/h1\u003e\n\n\n \u003cp\u003eWella Color Touch Vibrant Reds P5 66\/45 is a demi-permanent hair color that gives your hair an intense, vibrant color. This ammonia-free formula is especially gentle on your hair while offering multidimensional color reflections that guarantee a glamorous and long-lasting look.\u003c\/p\u003e\n\n\n\u003ch2\u003e Product features:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Ammonia-free formula for a gentle color change\u003c\/li\u003e\n\n\u003cli\u003e Intense red tones with deep, multidimensional reflections\u003c\/li\u003e\n\n\u003cli\u003e Lasts up to 24 washes\u003c\/li\u003e\n\n\u003cli\u003e Covers up to 50% of gray hair\u003c\/li\u003e\n\n\u003cli\u003e Gives hair up to 63% more shine compared to untreated hair\u003c\/li\u003e\n\n\u003cli\u003e Ideal for frequent color changes without visible offspring\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application of the product:\u003c\/h2\u003e\n\n\u003cp\u003e For optimal results, mix Wella Color Touch Vibrant Reds hair color in a 1:2 ratio with Wella Color Touch Emulsion 1.9% or 4%. Apply the mixture evenly to dry hair and leave it on for 20 minutes. Rinse thoroughly.\u003c\/p\u003e\n\n\n\u003ch3\u003e Expert tips:\u003c\/h3\u003e\n\n \u003cp\u003eTo make the intense red tones appear even more vibrant, we recommend applying the color to dry hair. For longer wear and intense shine, using a color-protecting shampoo and conditioner after coloring can enhance the effect.\u003c\/p\u003e\n\n\n\u003ch2\u003e Advantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Ammonia-free formula – gentle on hair\u003c\/li\u003e\n\n\u003cli\u003e Intense and vibrant color results\u003c\/li\u003e\n\n\u003cli\u003e Excellent gray coverage\u003c\/li\u003e\n\n\u003cli\u003e Long-lasting shine\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n\u003cp\u003e Wella Professionals has stood for innovation and quality in hair care and coloring for decades. With the Color Touch series, Wella offers a diverse range of colors that enable both professionals and consumers to create stunning looks.\u003c\/p\u003e\n\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468878500107,"sku":"60006645","price":10.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/14342_dd57440e-548f-4e69-bbae-f83d2acee4f8.jpg?v=1755252741"},{"product_id":"wella-color-touch-vibrant-reds-p5-66-44-60-ml","title":"Wella Color Touch Vibrant Reds 66\/44, 60 ml","description":"\u003ch1\u003e Wella Color Touch Vibrant Reds P5 66\/44, 60 ml\u003c\/h1\u003e\n\n\n \u003cp\u003eDiscover the intense color power of the Wella Color Touch Vibrant Reds range. The shade 66\/44, Vibrant Autumn Red, brings radiant, vibrant red tones to your hair and provides stunning shine. This demi-permanent color system is ideal for those who enjoy experimenting with bold colors while relying on a gentle formula.\u003c\/p\u003e\n\n\n\u003ch2\u003e Product features:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eAmmonia-free formula:\u003c\/strong\u003e Gentle on hair and scalp, ideal for regular color touch-ups.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eMultidimensional color intensity:\u003c\/strong\u003e The color pigments penetrate the hair evenly and give it exceptional depth and brilliance.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eKeratin and natural waxes:\u003c\/strong\u003e Care for the hair during coloring and provide a smooth, shiny finish.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eGray coverage up to 50%:\u003c\/strong\u003e Perfect for concealing the first signs of gray hair.\u003c\/li\u003e\n\n\u003cli\u003e \n\u003cstrong\u003eFast color changes:\u003c\/strong\u003e Color results are visible within 20 minutes, allowing for quick changes and flexible color adjustments.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application of the product:\u003c\/h2\u003e\n\n\u003cp\u003e For best results, mix Color Touch Emulsion 1.9% or 4% with the color cream at a ratio of 1:2. Apply the mixture evenly to dry hair and leave it on for 20 minutes. Then rinse thoroughly and condition your hair as usual.\u003c\/p\u003e\n\n\n\u003ch3\u003e Expert tips:\u003c\/h3\u003e\n\n\u003cp\u003e To enhance the color intensity, you can apply heat to the color. This also shortens the processing time and intensifies the color brilliance. After rinsing, apply a color-protecting conditioner to prolong the color's vibrancy.\u003c\/p\u003e\n\n\n\u003ch2\u003e Advantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Intense, vibrant red shade\u003c\/li\u003e\n\n\u003cli\u003e Ammonia-free, nourishing formula\u003c\/li\u003e\n\n\u003cli\u003e Quick application and flexible color changes\u003c\/li\u003e\n\n\u003cli\u003e High color brilliance and multidimensional depth\u003c\/li\u003e\n\n\u003cli\u003e Gentle treatment with keratin and natural waxes\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n \u003cp\u003eWella Professionals has stood for innovation and quality in professional hair care and coloring for decades. With the Color Touch series, Wella offers a versatile and gentle color palette that's perfect for creating fashionable and bold color accents.\u003c\/p\u003e\n\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468878827787,"sku":"60006644","price":10.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/14342_519dacdb-c814-4bb3-ba20-09d61cb9b5ae.jpg?v=1755252741"},{"product_id":"wella-color-touch-vibrant-reds-p5-55-65-60-ml","title":"Wella Color Touch Vibrant Reds 55\/65, 60 ml","description":"\u003ch1\u003e Wella Color Touch Vibrant Reds P5 55\/65, 60 ml\u003c\/h1\u003e\n\n\n\u003cp\u003e Wella Color Touch Vibrant Reds P5 55\/65 is a demi-permanent intensive color specially developed for vibrant and radiant red tones. This ammonia-free hair color offers intense color vibrancy and makes hair shine in a brilliant red without the long-term commitment of a permanent color. Ideal for those who want to change up their look regularly or achieve up to 70% gray coverage.\u003c\/p\u003e\n\n\n\u003ch2\u003e Advantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eAmmonia-free formula:\u003c\/strong\u003e Gentle on hair without sacrificing color depth and vibrancy.\u003c\/li\u003e\n\n\u003cli\u003e \n\u003cstrong\u003eHigh gray coverage:\u003c\/strong\u003e Covers up to 70% of gray hair, especially effective with Color Touch Plus.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eKeratin-enriched:\u003c\/strong\u003e Conditions the hair and gives it extra shine and softness.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eFast application:\u003c\/strong\u003e Impressive results are visible after just 15 minutes of heat application.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eVersatile color options:\u003c\/strong\u003e Perfect for creative and fashionable color changes without long-term commitment.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application:\u003c\/h2\u003e\n\n\u003cp\u003e To use, mix Wella Color Touch Creme in a 1:2 ratio with the appropriate Color Touch Emulsion (1.9% or 4%). Apply the mixture evenly to towel-dried hair. Depending on the desired intensity and heat, leave the color on for 15-20 minutes. Then rinse hair thoroughly with lukewarm water and style.\u003c\/p\u003e\n\n\n\u003ch3\u003e Expert tips:\u003c\/h3\u003e\n\n \u003cp\u003eFor even more intense color results and additional gray coverage, you can extend the heat time or use a stronger emulsion. This color is ideal for adding new dimensions to your look in no time. Don't forget to always conduct an allergy test before use.\u003c\/p\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n\u003cp\u003e Wella Professionals stands for innovative hair color and care products specially developed for professional use. The Color Touch series offers a wide range of demi-permanent shades that impress with their vibrancy and versatility.\u003c\/p\u003e\n\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468879352075,"sku":"60005565","price":10.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/14342_e283d0d4-94d2-4aaf-9159-0c3d35e43080.jpg?v=1755252740"},{"product_id":"wella-color-touch-vibrant-reds-p5-55-54-60-ml","title":"Wella Color Touch Vibrant Reds 55\/54, 60 ml","description":"\u003ch1\u003e Wella Color Touch Vibrant Reds P5 55\/54, 60 ml\u003c\/h1\u003e\n\n\n \u003cp\u003eWella Color Touch Vibrant Reds P5 55\/54 is a demi-permanent hair color specially developed to give hair a vibrant and multifaceted color vibrancy. This ammonia-free formula offers a gentle coloring experience, ideal for those who want to change their hair color frequently without over-stressing the hair.\u003c\/p\u003e\n\n\n\u003ch2\u003e Product features:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eAmmonia-free formula:\u003c\/strong\u003e Gentle on hair and scalp.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eMulti-faceted color brilliance:\u003c\/strong\u003e Thanks to the Light2Color Complex technology, the hair reflects up to 63% more shine.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eEven gray coverage:\u003c\/strong\u003e Covers up to 50% of gray hair and provides a natural and even color.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eNatural wax ingredients:\u003c\/strong\u003e Conditions the hair and provides a silky texture.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eVersatile application:\u003c\/strong\u003e Suitable for both full coloring and partial highlights.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application of the product:\u003c\/h2\u003e\n\n \u003cp\u003eWella Color Touch Vibrant Reds P5 55\/54 should be applied to towel-dried hair. Mix 30 g of color with 60 g of Wella Color Touch Emulsion (1.9% or 4%), depending on the desired intensity. Apply evenly to the hair and leave on for 20 minutes. Rinse thoroughly and style as usual.\u003c\/p\u003e\n\n\n\u003ch3\u003e Expert tips:\u003c\/h3\u003e\n\n\u003cp\u003e For a particularly intense color result, experts recommend applying heat to the color. This intensifies the color pigment lock and ensures an even more vibrant color. The Wella Color Touch Vibrant Reds range is also ideal for refreshing faded color results and adding a fresh shine.\u003c\/p\u003e\n\n\n\u003ch2\u003e Advantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Long-lasting color intensity and brilliance\u003c\/li\u003e\n\n\u003cli\u003e Gentle formula, ideal for frequent color changes\u003c\/li\u003e\n\n\u003cli\u003e Cares for the hair during coloring\u003c\/li\u003e\n\n\u003cli\u003e Reduces visible regrowth through gentle fading\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n \u003cp\u003eWella is one of the leading brands in hair care and coloring. For decades, hairdressers worldwide have trusted the quality and innovation of Wella products, known for their advanced technology and outstanding results.\u003c\/p\u003e\n\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468879515915,"sku":"60005554","price":10.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/14342_57f16f39-f23c-409a-a756-345eb89ba698.jpg?v=1755252739"},{"product_id":"wella-color-touch-vibrant-reds-p5-44-65-60-ml","title":"Wella Color Touch Vibrant Reds 44\/65, 60 ml","description":"\u003ch1\u003e Wella Color Touch Vibrant Reds P5 44\/65, 60 ml\u003c\/h1\u003e\n\n\n\u003cp\u003e Experience intense, vibrant red tones with Wella Color Touch Vibrant Reds P5 44\/65. This demi-permanent hair color is specially formulated to deliver stunning, multi-dimensional color results that leave hair looking shiny and healthy. Perfect for those who want to change their hair color regularly without committing to a long-term color.\u003c\/p\u003e\n\n\n\u003ch2\u003e Product features:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eAmmonia-free formula:\u003c\/strong\u003e Gentle on hair and scalp, ideal for gentle application.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eKeratin-enriched:\u003c\/strong\u003e Strengthens and conditions hair during coloring, for a smooth, healthy texture.\u003c\/li\u003e\n\n\u003cli\u003e \n\u003cstrong\u003eVibrant Colors:\u003c\/strong\u003e Specially formulated to create bright, deep red tones that blend perfectly with natural hair colors.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eUp to 70% gray coverage:\u003c\/strong\u003e Effectively covers gray hair and provides an even, natural color result.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eShort-term effect:\u003c\/strong\u003e Lasts up to 24 washes, ideal for regular color changes.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application of the product:\u003c\/h2\u003e\n\n\u003cp\u003e Apply the color evenly to dry or towel-dried hair. Leave the product on for 20 minutes, using heat if necessary. Then rinse thoroughly and condition your hair as usual.\u003c\/p\u003e\n\n\n\u003ch3\u003e Expert tips:\u003c\/h3\u003e\n\n\u003cp\u003e For particularly intense color results and extended wear, we recommend mixing the color with a 1.9% or 4% developer lotion. Use the color in combination with Koleston Perfect Shades to create individual, creative color accents.\u003c\/p\u003e\n\n\n\u003ch2\u003e Advantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Quick and easy application\u003c\/li\u003e\n\n   \u003cli\u003eGentle on hair thanks to ammonia-free formula\u003c\/li\u003e\n\n\u003cli\u003e Perfect for creative color changes\u003c\/li\u003e\n\n\u003cli\u003e Radiant, shiny color results\u003c\/li\u003e\n\n\u003cli\u003e Can be combined with other Wella color products\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n\u003cp\u003e For decades, Wella Professionals has stood for outstanding hair care and color products specially developed for professional use. The Color Touch series offers a wide range of demi-permanent colors that allow for regular color changes without permanently damaging the hair.\u003c\/p\u003e\n\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468880302347,"sku":"60004465","price":10.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/14342_4a86b2e8-baf6-45ad-826c-7dd69a0bd3c1.jpg?v=1755252739"},{"product_id":"wella-color-touch-vibrant-reds-8-43-60-ml","title":"Wella Color Touch Vibrant Reds 8\/43, 60 ml","description":"\u003ch1\u003e Wella Color Touch Vibrant Reds 8\/43, 60 ml\u003c\/h1\u003e\n\n\n\u003cp\u003e Experience the powerful color depth and brilliance of Wella Color Touch Vibrant Reds 8\/43. This demi-permanent hair color is ideal for anyone who appreciates vibrant red tones with a hint of golden blonde. The specially developed ammonia-free formula ensures gentle application and an intense, multifaceted color result.\u003c\/p\u003e\n\n\n\u003ch2\u003e Product features:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e \n\u003cstrong\u003eIntense color results:\u003c\/strong\u003e Creates radiant and vibrant red tones with a golden shimmer.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eAmmonia-free formula:\u003c\/strong\u003e Gentle application without damaging the hair structure.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eGray coverage:\u003c\/strong\u003e Provides up to 70% gray hair coverage.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eEnriched with keratin:\u003c\/strong\u003e nourishes and strengthens hair during coloring.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eShort exposure time:\u003c\/strong\u003e Achieve intensive results in just 15 minutes of heat exposure.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eVersatile application:\u003c\/strong\u003e Suitable for tone-on-tone coloring, color nuances and color refreshments.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application:\u003c\/h2\u003e\n\n\u003cp\u003e Apply the color evenly to dry hair. Leave it on for 15 to 20 minutes, depending on the desired intensity. If using heat treatment, the application time can be reduced to 15 minutes. After the application time, rinse thoroughly with lukewarm water and care for your hair as usual.\u003c\/p\u003e\n\n\n\u003ch3\u003e Expert tips:\u003c\/h3\u003e\n\n \u003cp\u003eTo achieve particularly intense color brilliance, experts recommend combining it with Wella Color Touch Emulsion. This enhances the color result and ensures a long-lasting, glossy finish. Ideal for regularly refreshing the shade or a subtle color change.\u003c\/p\u003e\n\n\n\u003ch2\u003e Advantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Vibrant, multifaceted red tones\u003c\/li\u003e\n\n\u003cli\u003e Gentle formula without ammonia\u003c\/li\u003e\n\n\u003cli\u003e Quick and easy application\u003c\/li\u003e\n\n\u003cli\u003e Up to 70% gray coverage\u003c\/li\u003e\n\n\u003cli\u003e Enriched with keratin for healthy and nourished hair\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e About the product:\u003c\/h2\u003e\n\n\u003cp\u003e Wella Color Touch Vibrant Reds is part of the Color Touch series from Wella Professionals, a line of professional demi-permanent hair colors known for their brilliant and vibrant color results. The Vibrant Reds shades are particularly popular for their intensity and natural shine, offering an ideal way to regularly vary your look.\u003c\/p\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n \u003cp\u003eWella Professionals is a leading hair care and hair color brand, known for its innovative products and extensive experience in the hairdressing industry. The Color Touch range stands for professional results that can be easily achieved at home and offers a wide variety of shades to suit every taste.\u003c\/p\u003e\n\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468880498955,"sku":"6000843","price":10.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/14342_fc57bf3c-d1e2-4613-9750-a451c91e55a1.jpg?v=1755252738"},{"product_id":"wella-color-touch-vibrant-reds-8-41-60-ml","title":"Wella Color Touch Vibrant Reds 8\/41, 60 ml","description":"\u003ch1\u003e Wella Color Touch Vibrant Reds 8\/41, 60 ml\u003c\/h1\u003e\n\n\n\u003cp\u003e Wella Color Touch Vibrant Reds 8\/41 is a gentle, ammonia-free demi-permanent hair color that delivers vibrant, multi-dimensional color results. This shade, a light copper-red ash blonde, offers a natural, glossy color finish and is ideal for those seeking a striking red hair color without a permanent commitment.\u003c\/p\u003e\n\n\n\u003ch2\u003e Product features:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Ammonia-free formula for a gentle color treatment.\u003c\/li\u003e\n\n\u003cli\u003e Provides up to 50% white coverage.\u003c\/li\u003e\n\n\u003cli\u003e Provides up to 63% more shine compared to untreated hair.\u003c\/li\u003e\n\n   \u003cli\u003eLasts up to 24 washes, ideal for clients who want to change their color regularly.\u003c\/li\u003e\n\n\u003cli\u003e Enriched with keratin to condition hair and seal color.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application:\u003c\/h2\u003e\n\n\u003cp\u003e Wella Color Touch Vibrant Reds 8\/41 should be applied to towel-dried hair. The mixture is mixed in a 1:2 ratio with the corresponding Color Touch Emulsion (1.9% or 4%). The product should be left on for 20 minutes without heat or 15 minutes with heat. Rinse thoroughly and style as usual.\u003c\/p\u003e\n\n\n\u003ch3\u003e Advantages at a glance:\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Intense, vibrant color results with multidimensional shine.\u003c\/li\u003e\n\n\u003cli\u003e No visible lines due to gentle color gradients.\u003c\/li\u003e\n\n\u003cli\u003e Gentle formula that cares for the hair during use.\u003c\/li\u003e\n\n\u003cli\u003e Easy to use and ideal for all hair types.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Expert tips:\u003c\/h2\u003e\n\n\u003cp\u003e For a particularly intense color effect, the processing time can be extended. To maximize shine, the hair should be treated with a special color-protecting shampoo after coloring.\u003c\/p\u003e\n\n\n \u003ch2\u003eAbout the brand:\u003c\/h2\u003e\n\n\u003cp\u003e For decades, Wella Professionals has stood for high-quality hair care and coloring products used in salons worldwide. The Color Touch line offers versatile, gentle color options for anyone who wants to regularly refresh their look without damaging their hair.\u003c\/p\u003e\n\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468880695563,"sku":"6000841","price":10.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/14342_1856c2c2-bc1d-4bd7-bd22-24a7577208b0.jpg?v=1755252737"},{"product_id":"wella-color-touch-vibrant-reds-7-47-60-ml","title":"Wella Color Touch Vibrant Reds 7\/47, 60 ml","description":"\u003ch1\u003e Wella Color Touch Vibrant Reds 7\/47, 60 ml\u003c\/h1\u003e\n\n\n\u003cp\u003e Wella Color Touch Vibrant Reds 7\/47 is an intensely vibrant demi-permanent hair color specially formulated to give hair a radiant and multidimensional red color. Ideal for those who like to change up their look frequently, this ammonia-free formula offers a natural shine and a particularly smooth color result.\u003c\/p\u003e\n\n\n\u003ch2\u003e Advantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eIntense Reds:\u003c\/strong\u003e Specially formulated to create vibrant and rich reds.\u003c\/li\u003e\n\n\u003cli\u003e \n\u003cstrong\u003eDemi-permanent color:\u003c\/strong\u003e The color lasts up to 24 washes and is perfect for a medium-term change of look.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eAmmonia-free formula:\u003c\/strong\u003e Gentle on hair and scalp, without unpleasant odors.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eShiny finish:\u003c\/strong\u003e Gives hair up to 63% more shine compared to untreated hair.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eEasy to use:\u003c\/strong\u003e Simple mixing and application, ideal for professional and home use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application:\u003c\/h2\u003e\n\n\u003cp\u003e Mix the color in a 1:2 ratio with Wella Color Touch Emulsion (4% or 1.9%). Apply the mixture to dry hair and leave it on for 20-25 minutes, depending on the desired color result. Rinse hair thoroughly until the water runs clear and style as desired.\u003c\/p\u003e\n\n\n\u003ch3\u003e Expert tips:\u003c\/h3\u003e\n\n \u003cp\u003eFor a particularly intense color result, you can extend the processing time to up to 30 minutes. Use a color-protecting shampoo and conditioner after the color treatment to maximize the vibrancy of the color.\u003c\/p\u003e\n\n\n\u003ch2\u003e GOOD TO KNOW:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eWide color palette:\u003c\/strong\u003e The Vibrant Reds collection offers a variety of red shades to suit different skin tones and styles.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003ePerfect for gray coverage:\u003c\/strong\u003e Covers up to 50% of gray hair and ensures an even color result.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n\u003cp\u003e Wella Professionals is known worldwide for its innovative hair coloring products used in salons and at home. The Color Touch line stands for professional quality that is easy to apply and delivers stunning, natural results.\u003c\/p\u003e\n\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468880859403,"sku":"6000747","price":10.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/14342_12eb6adf-802f-495d-a53d-5e23ae00d5df.jpg?v=1755252737"},{"product_id":"wella-color-touch-vibrant-reds-7-43-60-ml","title":"Wella Color Touch Vibrant Reds 7\/43, 60 ml","description":"\u003ch1\u003e Wella Color Touch Vibrant Reds 7\/43, 60 ml\u003c\/h1\u003e\n\n\n   \u003cp\u003eWella Color Touch Vibrant Reds 7\/43 is a demi-permanent hair color that creates bright, vibrant red tones. This ammonia-free formula offers gentle application and gives hair multifaceted color intensity with impressive shine.\u003c\/p\u003e\n\n\n\u003ch2\u003e Advantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eIntense color brilliance:\u003c\/strong\u003e Vibrant red tones from exciting copper to dynamic aubergine.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eAmmonia-free formula:\u003c\/strong\u003e Gentle on hair, without unpleasant odor.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eKeratin-enriched:\u003c\/strong\u003e Protects and strengthens hair during the coloring process.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eUp to 70% gray coverage:\u003c\/strong\u003e Effectively covers gray hair, especially in combination with the Color Touch Plus line.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eEasy to use:\u003c\/strong\u003e Mix ratio of 1:2 with the Color Touch Emulsion for even results.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eFast action time:\u003c\/strong\u003e Visibly radiant results after just 15 minutes (when applied with heat).\u003c\/li\u003e\n\n\u003cli\u003e \n\u003cstrong\u003eLong-lasting shine:\u003c\/strong\u003e Gives hair a brilliant shine that lasts up to 24 washes.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application:\u003c\/h2\u003e\n\n\u003cp\u003e Wella Color Touch Vibrant Reds 7\/43 is applied to towel-dried or dry hair. Mix the color with Color Touch Emulsion (1.9% or 4%) at a 1:2 ratio and apply evenly from roots to ends. The processing time is 20 minutes; if heat is used, this time can be reduced to 15 minutes. Then rinse the hair thoroughly and condition as usual.\u003c\/p\u003e\n\n\n\u003ch3\u003e Expert tips:\u003c\/h3\u003e\n\n\u003cp\u003e For optimal results, the hair should be cleansed but not conditioned before application. To increase color intensity, you can extend the application time or perform the application without heat.\u003c\/p\u003e\n\n\n\u003ch2\u003e GOOD TO KNOW:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Perfect for trend-conscious customers who want to change their color frequently.\u003c\/li\u003e\n\n     \u003cli\u003eIdeal for those who want to try a first tint before deciding on a permanent hair color.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n\u003cp\u003e Wella Professionals is a leading global brand in the hairdressing industry and known for its high-quality hair coloring products. The Color Touch range offers a variety of demi-permanent shades that enable creative expression and exceptional shine.\u003c\/p\u003e\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468881350923,"sku":"6000743","price":10.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/14342_9f12c268-5a09-49d5-8f46-d1257f906596.jpg?v=1755252736"},{"product_id":"wella-color-touch-vibrant-reds-6-47-60-ml","title":"Wella Color Touch Vibrant Reds 6\/47, 60 ml","description":"\u003ch1\u003e Wella Color Touch Vibrant Reds 6\/47, 60 ml\u003c\/h1\u003e\n\n\n\u003cp\u003e Experience the exciting world of vibrant hair color with Wella Color Touch Vibrant Reds 6\/47. This demi-permanent hair color features an ammonia-free formula that gives your hair exceptional color vibrancy and multifaceted shine. Perfect for those who want to change their hair color regularly without damaging their hair.\u003c\/p\u003e\n\n\n\u003ch2\u003e Product features:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eColor:\u003c\/strong\u003e Dark Reddish Brown (6\/47)\u003c\/li\u003e\n\n\u003cli\u003e \n\u003cstrong\u003eAmmonia-free:\u003c\/strong\u003e Gentle formula for hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eCoverage:\u003c\/strong\u003e Covers up to 50% of grey hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eShine:\u003c\/strong\u003e Gives hair up to 63% more shine compared to untreated hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eDurability:\u003c\/strong\u003e Long-lasting color with intense luminosity\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eMultifaceted Color:\u003c\/strong\u003e Provides a unique, multifaceted color\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application of the product:\u003c\/h2\u003e\n\n\u003cp\u003e Mix the color in a 1:2 ratio with Wella Color Touch Emulsion (1.9% or 4%). Apply the mixture evenly to towel-dried hair and leave it on for 20 minutes. For a more intense color effect, the processing time can be extended to up to 30 minutes. Then rinse thoroughly and care for your hair as usual.\u003c\/p\u003e\n\n\n\u003ch3\u003e Expert tips:\u003c\/h3\u003e\n\n \u003cp\u003eTo achieve the most vibrant color, experts recommend lightly pre-bleaching your hair before application. This is especially useful if your hair is darker or difficult to color. After coloring, you should use moisturizing care products to seal in the color and keep your hair healthy and shiny.\u003c\/p\u003e\n\n\n\u003ch2\u003e Advantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Gentle, ammonia-free formula\u003c\/li\u003e\n\n\u003cli\u003e Long-lasting, brilliant color\u003c\/li\u003e\n\n\u003cli\u003e Multifaceted shine\u003c\/li\u003e\n\n\u003cli\u003e Up to 50% gray coverage\u003c\/li\u003e\n\n\u003cli\u003e Ideal for regular color changes\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n\u003cp\u003e Wella Professionals is a globally recognized brand known for its high-quality hair care and coloring products. With over 140 years of experience, Wella offers innovative solutions that delight hairdressers and clients alike. The Color Touch line is ideal for anyone who wants to regularly change their look with minimal effort.\u003c\/p\u003e\n\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468881547531,"sku":"6000647","price":10.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/14342_31a4cf35-0a60-4ddb-9727-410ca0c4fbdb.jpg?v=1755252735"},{"product_id":"wella-color-touch-vibrant-reds-6-45-60-ml","title":"Wella Color Touch Vibrant Reds 6\/45, 60 ml","description":"\u003ch1\u003eWella Color Touch Vibrant Reds 6\/45 - Demi-Permanent Hair Color\u003c\/h1\u003e\n\n\n\u003cp\u003e The Wella Color Touch Vibrant Reds 6\/45 Intensive Color offers intense, radiant red tones with a hint of mahogany. This ammonia-free formula provides multidimensional color vibrancy and shine while gently treating hair and covering up to 50% gray hair. Perfect for those who want to refresh their look or experiment with a new hair color without committing permanently.\u003c\/p\u003e\n\n\n\u003ch2\u003e Advantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Demi-permanent hair color – ideal for flexible color design\u003c\/li\u003e\n\n\u003cli\u003e Ammonia-free formula – gentle on hair\u003c\/li\u003e\n\n\u003cli\u003e Enriched with keratin – For extra hair volume and shine\u003c\/li\u003e\n\n\u003cli\u003e Covers up to 50% gray hair\u003c\/li\u003e\n\n\u003cli\u003e Lasts up to 24 washes – Long-lasting color shine\u003c\/li\u003e\n\n\u003cli\u003e Multidimensional color effects – For a vibrant and natural color result\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application:\u003c\/h2\u003e\n\n \u003cp\u003eApply the color to towel-dried or dry hair. Leave it on for 20 minutes and then rinse thoroughly. For optimal results, use a suitable color developer in a 1:1 ratio.\u003c\/p\u003e\n\n\n\u003ch3\u003e Expert tip:\u003c\/h3\u003e\n\n\u003cp\u003e For particularly intense color brilliance, we recommend applying the color with heat and slightly extending the exposure time.\u003c\/p\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n\u003cp\u003e Wella has been one of the leading brands in professional hair care and color for decades. With the Color Touch series, Wella offers versatile and gentle coloring options that meet both natural and creative needs.\u003c\/p\u003e\n\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468882006283,"sku":"6000645","price":10.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/14342_62c6c115-0ed6-40bb-a043-4813946b2ef8.jpg?v=1755252734"},{"product_id":"wella-color-touch-vibrant-reds-6-4-60-ml","title":"Wella Color Touch Vibrant Reds 6\/4, 60 ml","description":"\u003ch1\u003e Wella Color Touch Vibrant Reds 6\/4, 60 ml\u003c\/h1\u003e\n\n\n   \u003cp\u003eExperience stunning, vibrant hair color with Wella Color Touch Vibrant Reds 6\/4. This demi-permanent hair color offers an intense, multidimensional red shade that gives your hair unparalleled shine and radiant color depth. Perfect for those who want to refresh their hair color regularly without committing to a permanent color.\u003c\/p\u003e\n\n\n\u003ch2\u003e Advantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eAmmonia-free:\u003c\/strong\u003e Gentle formula that doesn't harm the hair.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eHigh-gloss finish:\u003c\/strong\u003e Up to 63% more shine compared to untreated hair.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eGray coverage:\u003c\/strong\u003e Covers up to 50% of gray hair and provides a natural finish.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eLong-lasting:\u003c\/strong\u003e The color lasts up to 24 washes.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eEasy to use:\u003c\/strong\u003e Ideal for creative color techniques and individual color mixing.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application:\u003c\/h2\u003e\n\n   \u003cp\u003eMix Wella Color Touch Vibrant Reds 6\/4 in a 1:2 ratio with Color Touch Emulsion (1.9% or 4%). Apply the mixture evenly to damp hair and leave on for 20 minutes without heat or 15 minutes with heat. Rinse thoroughly and style as usual.\u003c\/p\u003e\n\n\n\u003ch3\u003e Expert tips:\u003c\/h3\u003e\n\n\u003cp\u003e For particularly intense color results, we recommend using the 4% emulsion. To make the color last longer, use conditioning products like Wella Color Brilliance Shampoo and Conditioner, which are specially developed for color-treated hair.\u003c\/p\u003e\n\n\n\u003ch2\u003e GOOD TO KNOW:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e The perfect choice for vibrant, radiant reds that won't go unnoticed.\u003c\/li\u003e\n\n\u003cli\u003e Compatible with all shades of the Color Touch range – for endless creative possibilities.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e About the product:\u003c\/h2\u003e\n\n   \u003cp\u003eWella Color Touch Vibrant Reds 6\/4 is a must-have for anyone who wants to regularly refresh their hair color without the full use of a permanent color. The innovative ammonia-free formula is gentle on the hair and delivers a multidimensional color result with intense shine.\u003c\/p\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n\u003cp\u003e Wella Professionals has been a leading brand in the hairdressing industry for decades. With a comprehensive portfolio of hair care and coloring products tailored to the needs of professionals and consumers alike, Wella continually sets standards in quality and innovation.\u003c\/p\u003e\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468882333963,"sku":"600064","price":10.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/14342_88252ddd-c56e-42bd-b65a-4ad7a85fe393.jpg?v=1755252732"},{"product_id":"wella-color-touch-vibrant-reds-5-66-60-ml","title":"Wella Color Touch Vibrant Reds 5\/66, 60 ml","description":"\u003ch1\u003e Wella Color Touch Vibrant Reds 5\/66, 60 ml\u003c\/h1\u003e\n\n\n \u003cp\u003eWella Color Touch Vibrant Reds 5\/66 is a semi-permanent hair color that delivers intense, vibrant color results. This ammonia-free formula is specially developed to provide a gentle yet expressive hair color. Shade 5\/66 delivers a deep, intense violet-brown that shines especially brightly on medium to dark hair tones.\u003c\/p\u003e\n\n\n\u003ch2\u003e Product features:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Ammonia-free formula for gentle application.\u003c\/li\u003e\n\n\u003cli\u003e Up to 70% gray coverage when used with Color Touch Plus.\u003c\/li\u003e\n\n\u003cli\u003e Contains valuable keratin, which gives the hair a healthy shine.\u003c\/li\u003e\n\n\u003cli\u003e Ideal for versatile, non-permanent color services in just 15 minutes (using heat).\u003c\/li\u003e\n\n\u003cli\u003e Offers intense color brilliance and vivid reflections.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application of the product:\u003c\/h2\u003e\n\n \u003cp\u003eApply the color to dry, untreated hair. Leave it on for 20 minutes, or heat for 15 minutes for more intense results. Rinse thoroughly and follow with a color-protecting aftercare.\u003c\/p\u003e\n\n\n\u003ch3\u003e Expert tips:\u003c\/h3\u003e\n\n\u003cp\u003e For a particularly intense result, mix the color with a low-percentage developer (1.9% or 4%). Use the color on pre-bleached hair for a richer, more vibrant tone. Combine this shade with other colors from the Vibrant Reds series to create creative and custom color blends.\u003c\/p\u003e\n\n\n\u003ch2\u003e Advantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Intense, vibrant color results.\u003c\/li\u003e\n\n\u003cli\u003e Gentle, ammonia-free formula.\u003c\/li\u003e\n\n\u003cli\u003e Fast application with a heat exposure time of only 15 minutes.\u003c\/li\u003e\n\n\u003cli\u003e Up to 70% gray coverage when combined with Color Touch Plus.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n \u003cp\u003eWella Professionals is known for its high-quality hair colors that can be used both in professional salons and at home. The Color Touch line offers a wide range of demi-permanent colors characterized by vibrant results and gentle application. With over 20 shades in the Vibrant Reds collection, you'll find the perfect color for every mood and style.\u003c\/p\u003e\n\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468882563339,"sku":"6000566","price":10.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/14342_99e49fdc-81f0-43cb-8ae6-3400cdddae5a.jpg?v=1755252731"},{"product_id":"wella-color-touch-vibrant-reds-5-5-60-ml","title":"Wella Color Touch Vibrant Reds 5\/5, 60 ml","description":"\u003ch1\u003e Wella Color Touch Vibrant Reds 5\/5, 60 ml\u003c\/h1\u003e\n\n\n\u003cp\u003e Wella Color Touch Vibrant Reds 5\/5 is an intensively conditioning demi-permanent hair color that delivers rich and multifaceted color. This color offers a gentle, ammonia-free color treatment that is non-damaging to hair and covers up to 50% of gray hair. The 5\/5 shade is a vibrant mahogany brown that adds vibrant red tones to the hair while providing radiant shine.\u003c\/p\u003e\n\n\n\u003ch2\u003e Product features:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Ammonia-free formula for gentle color treatment.\u003c\/li\u003e\n\n   \u003cli\u003eUp to 50% gray coverage for an even color result.\u003c\/li\u003e\n\n\u003cli\u003e Gives hair up to 63% more shine compared to untreated hair.\u003c\/li\u003e\n\n\u003cli\u003e Bright, multidimensional color results for a vibrant, natural-looking hair look.\u003c\/li\u003e\n\n\u003cli\u003e Lasts up to 24 washes.\u003c\/li\u003e\n\n\u003cli\u003e Easy application with Wella Color Touch Emulsion (1.9% or 4%).\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application of the product:\u003c\/h2\u003e\n\n\u003cp\u003e The Wella Color Touch Vibrant Reds 5\/5 tint is applied to towel-dried hair. Mix the color in a 1:2 ratio with the corresponding Wella Color Touch emulsion. After a processing time of 20 minutes, rinse thoroughly and style as usual.\u003c\/p\u003e\n\n\n\u003ch3\u003e Expert tips:\u003c\/h3\u003e\n\n\u003cp\u003e For optimal results, experts recommend using this product on light brown to dark blonde hair. Using Wella Color Touch Emulsion allows you to control the color intensity and give your hair a shiny, well-groomed look. For a particularly even result, the hair should be evenly saturated.\u003c\/p\u003e\n\n\n \u003ch2\u003eAdvantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Provides multidimensional, intense red tones.\u003c\/li\u003e\n\n\u003cli\u003e No visible roots thanks to the demi-permanent formula.\u003c\/li\u003e\n\n\u003cli\u003e Suitable for all hair types, especially grey and natural hair.\u003c\/li\u003e\n\n\u003cli\u003e Long-lasting shine and care.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n\u003cp\u003e Wella Professionals is known worldwide for its innovative and high-quality hair care and color products. With over 140 years of experience in hair coloring, Wella continually sets new standards in the industry. The Color Touch series offers a wide range of demi-permanent colors that strike the perfect balance between caring color refreshment and professional results.\u003c\/p\u003e\n\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468883317003,"sku":"600055","price":10.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/14342_2436c1bf-28a8-4649-8126-cd593eebc696.jpg?v=1755252730"},{"product_id":"wella-color-touch-vibrant-reds-5-4-60-ml","title":"Wella Color Touch Vibrant Reds 5\/4, 60 ml","description":"\u003ch1\u003e Wella Color Touch Vibrant Reds 5\/4, 60 ml\u003c\/h1\u003e\n\n\n \u003cp\u003eExperience the stunning color intensity and brilliant shine of Wella Color Touch Vibrant Reds 5\/4. This ammonia-free demi-permanent hair color offers a gentle yet vibrant color refresh that lasts up to 24 washes. Perfect for those who want to change their hair color frequently without damaging their hair.\u003c\/p\u003e\n\n\n\u003ch2\u003e Advantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eIntense color brilliance:\u003c\/strong\u003e Gives your hair up to 63% more shine compared to untreated hair.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eGentle formula:\u003c\/strong\u003e Ammonia-free, for gentle application without damaging hair.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eVersatile color selection:\u003c\/strong\u003e Available in 23 stunning red shades to suit every style and mood.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eGray coverage:\u003c\/strong\u003e Covers up to 50% of gray hair and provides a natural, shaded finish.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eLong-lasting:\u003c\/strong\u003e The color lasts up to 24 washes, ideal for those who want a longer-lasting but not permanent color.\u003c\/li\u003e\n\n\u003cli\u003e \n\u003cstrong\u003eEasy to use:\u003c\/strong\u003e Easy to mix and apply, suitable for home or salon use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application:\u003c\/h2\u003e\n\n\u003cp\u003e The Wella Color Touch Vibrant Reds tint should always be mixed with the Color Touch 1.9% or 4% emulsion to achieve the desired color depth. Apply the mixture evenly to dry or towel-dried hair and leave it on for 15-20 minutes, depending on the desired color intensity. Then rinse thoroughly and condition as usual.\u003c\/p\u003e\n\n\n\u003ch3\u003e Expert tips:\u003c\/h3\u003e\n\n\u003cp\u003e For a particularly intense color result and maximum brilliance, mix the tint with the 4% emulsion. For a more gentle tint, use the 1.9% emulsion. To keep your hair color radiant for even longer, use a color-protecting shampoo and appropriate conditioner after coloring.\u003c\/p\u003e\n\n\n\u003ch2\u003e Good to know:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eGentle care:\u003c\/strong\u003e Ammonia-free, perfect for gentle color treatment.\u003c\/li\u003e\n\n\u003cli\u003e \n\u003cstrong\u003eParticularly suitable:\u003c\/strong\u003e Ideal for those who frequently change their hair color or want to refresh the color without making a long-term commitment.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n\u003cp\u003e Wella Professionals is a globally recognized brand known for its innovative hair care and color products. With its extensive range of products, they offer professional solutions for every hair need, both for salon and home use.\u003c\/p\u003e\n\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468883742987,"sku":"600054","price":10.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/14342_7583ec5b-859a-4b51-b06e-a0f83256f994.jpg?v=1755252729"},{"product_id":"wella-color-touch-vibrant-reds-4-6-60-ml","title":"Wella Color Touch Vibrant Reds 4\/6, 60 ml","description":"\u003ch1\u003e Wella Color Touch Vibrant Reds 4\/6, 60 ml\u003c\/h1\u003e\n\n\n\u003cp\u003e Experience the vibrant world of red tones with Wella Color Touch Vibrant Reds 4\/6. This demi-permanent hair color offers multifaceted color intensity that gives hair a natural shine without the use of ammonia. The color is ideal for those who want an intense color refresh with maximum flexibility and is perfect for frequent use.\u003c\/p\u003e\n\n\n \u003ch2\u003eProduct features:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eIntense shades:\u003c\/strong\u003e Offers bright, vibrant reds with impressive depth.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eAmmonia-free:\u003c\/strong\u003e Gentle formula without ammonia that does not damage the hair.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eDemi-permanent formula:\u003c\/strong\u003e Ideal for clients looking for a semi-permanent solution that lasts up to 24 washes.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eGray coverage:\u003c\/strong\u003e Covers gray hair up to 50% and provides a natural color.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eVersatile application:\u003c\/strong\u003e Can be used for a full color application or to refresh existing color.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eExtra shine:\u003c\/strong\u003e Gives hair up to 63% more shine compared to untreated hair.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application of the product:\u003c\/h2\u003e\n\n \u003cp\u003eApply Wella Color Touch Vibrant Reds 4\/6 to towel-dried hair. Wearing gloves, apply the color evenly with a brush. Leave the color on for 20 to 30 minutes, depending on the desired intensity. Then rinse thoroughly and style as usual.\u003c\/p\u003e\n\n\n\u003ch3\u003e Expert tips:\u003c\/h3\u003e\n\n\u003cp\u003e For optimal results, use Wella Color Touch Emulsion 1.9% or 4%. These developer lotions are specially formulated for the demi-permanent formula and guarantee an even color result. It is also recommended to condition the hair before application to maximize the color's longevity.\u003c\/p\u003e\n\n\n\u003ch2\u003e Advantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Ammonia-free, gentle formula\u003c\/li\u003e\n\n\u003cli\u003e Intense, vibrant red tones\u003c\/li\u003e\n\n\u003cli\u003e Suitable for up to 50% gray hair coverage\u003c\/li\u003e\n\n\u003cli\u003e Leaves hair shiny and healthy looking\u003c\/li\u003e\n\n\u003cli\u003e Ideal for flexible color changes\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n \u003cp\u003eWella Professionals has been a leading name in the hairdressing industry for decades. With a wide range of innovative products appreciated by both professionals and consumers, Wella Color Touch offers an excellent way to experience vibrant colors that are gentle on the hair while adding brilliant shine.\u003c\/p\u003e\n\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468884136203,"sku":"600046","price":10.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/14342_8442fcfd-21a7-4f23-9ddd-374c1e56629c.jpg?v=1755252728"},{"product_id":"wella-color-touch-vibrant-reds-4-5-60-ml","title":"Wella Color Touch Vibrant Reds 4\/5, 60 ml","description":"\u003ch1\u003e Wella Color Touch Vibrant Reds 4\/5, 60 ml\u003c\/h1\u003e\n\n\n\u003cp\u003e Wella Color Touch Vibrant Reds 4\/5 is a demi-permanent hair color that delivers brilliant, multifaceted color with outstanding shine. It's ideal for those seeking a vibrant, deep red color without a long-term commitment. This ammonia-free formula is gentle on your hair and provides even color coverage with up to 50% gray coverage.\u003c\/p\u003e\n\n\n\u003ch2\u003e Product features:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Ammonia-free demi-permanent hair color\u003c\/li\u003e\n\n\u003cli\u003e Offers up to 50% gray coverage\u003c\/li\u003e\n\n     \u003cli\u003eEnsures shiny and vibrant hair\u003c\/li\u003e\n\n\u003cli\u003e Lasts up to 24 washes\u003c\/li\u003e\n\n\u003cli\u003e Allows a gentle color refresh without permanent bonding\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application of the product:\u003c\/h2\u003e\n\n\u003cp\u003e Wella Color Touch Vibrant Reds should be mixed with the appropriate Color Touch Emulsion (1.9% or 4%). Apply the mixture to towel-dried hair and leave it on for 20 minutes. Then rinse thoroughly.\u003c\/p\u003e\n\n\n\u003ch3\u003e Expert tips:\u003c\/h3\u003e\n\n\u003cp\u003e For a more intense color result, you can extend the exposure time to up to 30 minutes. To maximize shine, we recommend using a special shine treatment after coloring.\u003c\/p\u003e\n\n\n\u003ch2\u003e Advantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Vivid and deep red shades\u003c\/li\u003e\n\n\u003cli\u003e Gentle formula for healthy hair\u003c\/li\u003e\n\n\u003cli\u003e Versatile for different styling needs\u003c\/li\u003e\n\n\u003cli\u003e Ideal for a gentle color refresh without long-term commitment\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n   \u003cp\u003eFor decades, Wella Professionals has stood for first-class hair care products used in salons worldwide. With its Color Touch range, Wella offers a versatile and caring solution for anyone who wants to change their hair color frequently without damaging their hair.\u003c\/p\u003e\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468884693259,"sku":"600045","price":10.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/14342_a8ff0770-edf9-4494-9f90-6f4b91ca3123.jpg?v=1755252727"},{"product_id":"wella-color-touch-vibrant-reds-3-68-60-ml","title":"Wella Color Touch Vibrant Reds 3\/68, 60 ml","description":"\u003ch1\u003e Wella Color Touch Vibrant Reds 3\/68, 60 ml\u003c\/h1\u003e\n\n\n\u003cp\u003e Wella Color Touch Vibrant Reds 3\/68 is a demi-permanent hair color that creates vibrant, radiant red tones. This product is ideal for those who want to change their hair color regularly without committing to a long-term color. It combines a gentle formula with intense color power and gives hair up to 63% more shine.\u003c\/p\u003e\n\n\n\u003ch2\u003e Product features:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eDemi-permanent color:\u003c\/strong\u003e Offers a durable but non-permanent color option that washes out evenly and allows for a smooth color transition.\u003c\/li\u003e\n\n\u003cli\u003e \n\u003cstrong\u003eAmmonia-free formula:\u003c\/strong\u003e Gentle on hair and scalp without the harmful effects of ammonia.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eEnriched with keratin:\u003c\/strong\u003e Cares for the hair during the coloring process and ensures a healthy hair structure.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eVersatile color options:\u003c\/strong\u003e Ideal for gray hair coverage and tone-changing applications.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eBrilliant results:\u003c\/strong\u003e The Light2Color Complex technology ensures an intense, multidimensional color result with impressive shine.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eShort-term processing time:\u003c\/strong\u003e Only requires 15 minutes when applied with heat, perfect for quick color services.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application of the product:\u003c\/h2\u003e\n\n \u003cp\u003eMix Wella Color Touch Vibrant Reds 3\/68 in a 1:2 ratio with Color Touch Emulsion Developer (1.9% or 4%). Apply the mixture to dry or towel-dried hair and leave it on for 15 to 20 minutes, depending on the desired color result. Rinse thoroughly and follow with a color-protecting conditioner.\u003c\/p\u003e\n\n\n\u003ch3\u003e Expert tips:\u003c\/h3\u003e\n\n\u003cp\u003e For a particularly intense color result and longer durability, we recommend applying heat during the development time. Choose the developer according to the desired color intensity and gray coverage.\u003c\/p\u003e\n\n\n\u003ch2\u003e Advantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Up to 70% gray coverage\u003c\/li\u003e\n\n\u003cli\u003e Enriched with nourishing keratin\u003c\/li\u003e\n\n\u003cli\u003e Without ammonia for a gentle coloring\u003c\/li\u003e\n\n\u003cli\u003e Fast application with short exposure time\u003c\/li\u003e\n\n\u003cli\u003e Vibrant and shiny red tones\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n \u003cp\u003eWella Professionals has been synonymous with innovative, high-quality hair products for decades. With the Color Touch series, Wella offers a wide range of demi-permanent shades suitable for a variety of creative coloring techniques. The brand is known for its professional hair care and sets standards in the hairdressing industry.\u003c\/p\u003e\n\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468885020939,"sku":"6000368","price":10.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/14342_d12b9446-7b0a-4119-8c64-e9e253218d2d.jpg?v=1755252726"},{"product_id":"wella-color-touch-vibrant-reds-3-66-60-ml","title":"Wella Color Touch Vibrant Reds 3\/66, 60 ml","description":"\u003ch1\u003e Wella Color Touch Vibrant Reds 3\/66, 60 ml\u003c\/h1\u003e\n\n\n\u003cp\u003e Discover the intense color variety with Wella Color Touch Vibrant Reds 3\/66, a demi-permanent hair color that delivers brilliant color intensity and radiant shine. This ammonia-free formula is ideal for those who want to change their hair color more frequently while maintaining their hair's health.\u003c\/p\u003e\n\n\n\u003ch2\u003e Product features:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Demi-permanent hair color with high coverage\u003c\/li\u003e\n\n\u003cli\u003e Ammonia-free for gentle application\u003c\/li\u003e\n\n\u003cli\u003e Offers up to 50% gray coverage\u003c\/li\u003e\n\n\u003cli\u003e Creates up to 63% more shine compared to untreated hair\u003c\/li\u003e\n\n   \u003cli\u003eVersatile application for different hair techniques\u003c\/li\u003e\n\n\u003cli\u003e Ideal for creative color accents and multidimensional results\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application of the product:\u003c\/h2\u003e\n\n\u003cp\u003e Mix Wella Color Touch Vibrant Reds 3\/66 hair color in a 1:2 ratio with the corresponding Color Touch Emulsion (1.9% or 4%). Apply the mixture evenly to dry hair and leave it on for 20-25 minutes. Then rinse thoroughly and care for your hair as usual.\u003c\/p\u003e\n\n\n\u003ch3\u003e Expert tips:\u003c\/h3\u003e\n\n\u003cp\u003e For a particularly intense color result, you can leave the color on for 15 minutes with heat exposure. This color is perfect for adding natural color accents or refreshing existing hair colors and adding more depth. Experiment with different shades to create individual looks.\u003c\/p\u003e\n\n\n\u003ch2\u003e Advantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Gentle, ammonia-free formula\u003c\/li\u003e\n\n\u003cli\u003e Vibrant color results with multidimensional shine\u003c\/li\u003e\n\n\u003cli\u003e Ideal for creative color techniques and more frequent color changes\u003c\/li\u003e\n\n   \u003cli\u003ePerfect gray coverage up to 50%\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n\u003cp\u003e For decades, Wella Professionals has stood for high-quality hair care and color products that are valued by both professional hairdressers and consumers. The Color Touch series offers versatile and gentle color options for anyone who desires vibrant color and radiant shine.\u003c\/p\u003e\n\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468885315851,"sku":"6000366","price":10.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/14342_9634127e-1099-48a5-ae42-e32f37282b78.jpg?v=1755252725"},{"product_id":"wella-color-touch-vibrant-reds-3-5-60-ml","title":"Wella Color Touch Vibrant Reds 3\/5, 60 ml","description":"\u003ch1\u003e Wella Color Touch Vibrant Reds 3\/5, 60 ml\u003c\/h1\u003e\n\n\n\u003cp\u003e Wella Color Touch Vibrant Reds 3\/5 is an intense, ammonia-free demi-permanent hair color that delivers brilliant, multifaceted color results. This hair color offers gentle application and is ideal for those who want to change their hair color frequently without over-stressing their hair.\u003c\/p\u003e\n\n\n\u003ch2\u003e Product features:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eAmmonia-free formula:\u003c\/strong\u003e Gentle coloring without unpleasant odor.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eMulti-dimensional color shine:\u003c\/strong\u003e Provides multifaceted, vibrant color results.\u003c\/li\u003e\n\n\u003cli\u003e \n\u003cstrong\u003eUp to 50% gray coverage:\u003c\/strong\u003e Ideal for covering the first gray hairs.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eBrilliant shine:\u003c\/strong\u003e Up to 63% more shine compared to untreated hair.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eLasts up to 24 washes:\u003c\/strong\u003e Perfect for semi-permanent color changes.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e Application of the product:\u003c\/h2\u003e\n\n\u003cp\u003e Wella Color Touch hair color should always be mixed with the appropriate Wella Color Touch Emulsion (1.9% or 4%). Apply the mixture evenly to towel-dried hair. Leave the color on for 20 minutes, then rinse thoroughly.\u003c\/p\u003e\n\n\n\u003ch3\u003e Expert tips:\u003c\/h3\u003e\n\n\u003cp\u003e For more intense color results, the processing time can be extended by 5-10 minutes. Careful distribution of the color ensures an even, patch-free finish. For optimal care after coloring, use a color shampoo to maintain the color's vibrancy.\u003c\/p\u003e\n\n\n\u003ch2\u003e Advantages at a glance:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Vibrant, multifaceted red tones\u003c\/li\u003e\n\n\u003cli\u003e Ammonia-free, gentle formula\u003c\/li\u003e\n\n   \u003cli\u003eUniform gray coverage\u003c\/li\u003e\n\n\u003cli\u003e Long-lasting shine\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003ch2\u003e About the brand:\u003c\/h2\u003e\n\n\u003cp\u003e Wella Professionals has been synonymous with innovative hair coloring technology and professional hair care products for decades. The Color Touch range offers a wide selection of demi-permanent colors specially developed to provide creative and versatile color options for hairdressers and consumers alike.\u003c\/p\u003e\n\n\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46468885545227,"sku":"600035","price":10.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/files\/14342_ffbf02d8-2ba8-4efb-b466-828c27870514.jpg?v=1755252724"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/9833\/4523\/collections\/marken-wella-professionals-coloration-color-touch.webp?v=1737465435","url":"https:\/\/deinfriseur.de\/en\/collections\/wella-professionals-color-touch.oembed?page=5","provider":"deinfriseur.de","version":"1.0","type":"link"}